Logos are an important part in any company’s branding process. They are even considered as cornerstone of businesses. A good and attractive logo will uplift your brand image and also give an identity to your business. Logo is the first step to build a brand. There are a lot of tools that can help you design a basic logo. However, it is a good idea to hire a graphic designing company in India. They understand the design aesthetics and help you make a logo that can trigger your audiences in the right way.
Although, it is not an easy task to design a logo. A lot of things from colour combination, fonts and style needs to be considered. There are certain questions that you must even ask your graphic designer while designing a logo. Look for them and remember them as it will help you with logo design ideas.
1. What are the various logos?
A lot of different types of logos are available in the market. Some of the popular ones include:
Wordmarks : They are basically free standing words or an abbreviation of several words that forms a logo. Some of the popular companies like Google, IBM and eBay use this form of logo.
Pictorial : Such logos have picture of recognizable things. Companies like Twitter and Starbucks have such kind of logos. The picture is the brand identity.
Letterform : In this form, the logo design idea is to just have a single letter format. Companies like Uber, McDonalds and Honda.
Abstract : Such logos represents some abstract logo art form. Nike logo is a great example of abstract logos.
2. Which kind of logo is ideal for you?
This is a very important question and you must ask this one to your graphic designing company in India. Once you know the logo types, you can choose them based on your company’s mane and aesthetics. If you have a shorter name, a wordmark logo will look good. If it’s a log name, you can opt for a letterform logo. People generally remember wordmark and letterform logos as compared to abstract ones.
3. What should your logo say?
Design your company logo in such a way that it communicates to your customers about your services and products. Make a list of top three things that you want your company to represent. Tell your graphic designer about the same and make sure that he incorporates the same in the design.
4. What kind of colours you should use?
Colours play an important role in logo design ideas. Make sure to research on colour psychology because certain colours work in a particular industry for branding.
5. What fonts can be used?
There are a lot of fonts that are available on the web. Although, you need to be careful while choosing a particular font to design your company logo. For example, a bank should use straightforward fonts while a women’s wear brand can use artistic fonts.
6. Do you need to hire a graphic designing company in India?
You can use some designing tools and create a logo yourself. However, hiring a professional has benefits of its own. There are a lot of technical aspects of designing a logo like balance and ratio. A designer understand this and focuses on all of that.
7. What will be the cost?
Before pitching to design your company logo, ask the designer about their charges. A logo design company in India will charge a little extra and so, you must take quotation from 2-3 companies.
8. Where should you showcase your logo?
A logo is your business identity and thus, it should be placed on all the major communication channels. It must be on your website, social media pages, ad campaigns, business cards, product packaging, stationary and even uniforms.
9. What mistakes you should not do?
Before discussing logo design ideas, you must check the logos of your competitors. Your logo should not be similar to theirs, otherwise your clients will not be able to remember your logo. You will also lose business.
10. Is your logo timeless?
Timeless logos are the best as they are remembered by people for a long time. A lot of companies do not worry about how their logo will look after 10-15 years. You should not revamp the logo repeatedly as the customers might lose a track of it.
These are some of the questions that you should ask your graphic designer.
If you are looking for graphic designing company in India, then check AdVoice. They have a wonderful portfolio as they have worked with various clients. They can surely provide you with an engaging and classic logo design.