If you are working in the field of graphic design, you should know about all the trends existing in the world of graphic design right now. However, it is an important that you do not just know about the trends but understand them too. Latest trends in packaging design are such things that one of them can be the top most trend and the other one might to fail to make even a little impact. The driving force behind these trends, which make sure whether they will work or not, depend on the designs that are behind them. The word design refers toall of these three – packaging design, logo design, and also website making.
Packaging design is an extremely important aspect of the company as it can later impact the sale of the product, the branding of the company and also the growth and development of the business. Therefore it is extremely important that the packaging design is up to the mark. The graphic design is the part of design which is responsible for the proper marketing of the product and the company was well.
The packaging design is one such factor which also conveys the quality of the product to your customers. It creates an impression on the minds of the people and if the packaging design is not good enough, the customers might just assume without even trying the products that it won’t be good. Therefore it is important that you pay attention to the packaging design of the product.
On the other hand, graphic design portrays to the customers and clients the quality of the service you will provide to them. It gives the brand a unique image.
Even the designers can do with a bit of tips which help them to pan how to go about their work. Read on to find a few of the latest trends in packaging design and graphic design as well –
• Look to it if you can make the package transparent
This one trick is the most useful in case of food items. In case of food products, the packaging only not enough to convince the buyers. In this case, if the package is transparent, it allows the customers to see inside the package and judge the product by themselves. Letting the customers know what they are purchasing is always a good decision. They show good ethics and as a result, it helps you to gain the trust of your customer.
• Adopt Illustrations
If you can make a human connection with any form of hand drawn graphic art or icon is one of the best things you can do. Following this trend brings a tinge of reality to your design and a lot of people really appreciate this trick. When you have a hand drawn art, it brings an emotional connection with the customers and thus the customers feel like they can connect better to the company now.
• The packaging design must convey your brand message
It is important that the people understand from the packaging design the motto, vision, mission and aim of your company. The message should be such that the people can feel that they can trust this company and try out the product.
• Go Vintage
Feeling a little bit of nostalgia has always made people emotional. The advancement of technology is always appreciated, but going vintage as a different kind of feeling overall. However, it is important that you maintain the balance between modernity and sharpness.
Make sure that the logo design is a simple which is also easy to recognise. Logos are actually the designs which later turn into the face of the company. If the logo is responsive, it increases the conversation rates in your website. Another point is that to make sure that the logo is adjustable to the size of the website so that they can fit to the size of the browser.
• Use Cinema-graphs in graphics
Make sure to use gifs and very small videos to get the attention of the customers. These moving pictures are in trend and are something that increases the interest of the people a lot.
• Use a Modern Layout
Breaking information into chunks is only possible if you use a modular layout, which fortunately is also one of the latest trends in the world of design.