Internet usage throughout the world has increased a lot over the last few years. A lot of search engines have risen up to provide a tough competition to Google as well, which is in fact saying something. Along with the increased usage of internet, a lot of businesses, such as Flipkart, Snapdeal, Ola, Uber and a lot other business platforms has spread globally. Therefore make sure that you know both the macro and micro perspective of all the countries to make a good impact in global marketing.