Benefits of having an in-house design team

5 Benefits of having an In-house Design Team

Graphic designing has become an integral part of every business. After everything turned digital, people are including graphics on their banners, social media posts and even websites. There is a lot of weightage given to aesthetically created designs because they communicate with your clients effectively and precisely. It is a good idea to hire a well reputed graphic design company in India. The company can help you to achieve your goals by creating some aesthetic designs for your business. However, it is always a good idea to have an in-house team of graphic designer. This is because it can help you with branding, designing and even marketing.

If you are not planning to have an in-house team, then you can at least do a proper contract with a particular graphic designing company in India. This will help you in working hassle free.

• Convince your Clients

If you have an in-house graphic team, it will become easy for you and your clients. It is possible to coordinate with your in house design team easily. They are available on call and it save you time. Also, you will be able to put all your marketing efforts in one direction only. You do not have to waste time on multiple calls and emails. This is because your in-house team will be aware of your projects from the beginning only. The good part is that even if you have multiple in-house design teams, you can speak to them on joint calls. The good part is that your design process becomes streamlined and effective.

Apart from that, if you are collaborating with a good graphic designing company in India, then make sure to coordinate with a single person only. This will also save you a lot of time.

• Well informed and knowledgeable

An in- house design team is well aware of your business and brand. You do not have to explain them your style and detail every single time. They understand your business goals, target audience, marketing strategies and a lot of other things. Thus, they can start making a creative for you instantly after every new marketing strategy. Also, you can include them for all of your meetings. In this way, they will stay updated and you will not have to waste your time by explaining them every single thing. 

However, if you hire a graphic design company in India, for your needs, then make sure to brief them after each of your marketing campaign.

• Efficiency

An in-house team will make things really effective and quicker for you. This is because you do not have to call a third party every single time. When a third party is involved, you have to wait for their responses in the form of calls and emails. Also, with someone else involved, you might have to work as per their time schedule and convenience. 

However, when you hire an in-house team, you do not have to waste your time in all of this. You can immediately ask your team to start working on the assignments. Sometimes, the third party can cancel on you without prior notice. This will not be the case if you have an in-house team.

• Flexibility

This is one of the major advantages of having an in-house team. You can take up urgent projects as well. Apart from that, if your head designer is unwell, other designers can take up his responsibility. Also, the team works in front of you and thus, you can make sure that the work is delivered in a stipulated amount of time. 

At the same time, there is no harm in hiring an agency or a freelancer. Just have a clear set of terms and conditions with them. Make sure that they follow those and then, you will be fine.

• Good Atmosphere

An in-house team will help you strengthen your relationship with your clients as well. This one works for advertising and marketing agencies. If you have clients who are getting your graphics made from them, then it can help you drastically to set your relationship with your clients. The clients will be able to interact with the designer and give feedback to them directly. At the same time, the designers will also understand what the client wants.

These are the top 5 benefits of having an in-house design team. 

Are you looking to hire an in-house design team for your business? Then, check the portfolio of Advoice. Advoice has a renowned name in the field of graphic designing and branding. The company offers services from graphic design, logo design, website design and brochure design. 

To know more about the company and its services, please visit AdVoice.

Let's discuss your social media marketing

Strategy + Branding = Next Level in Business
Importance of brochure designing

What is the importance of brochure designing for your business in 2020?

A successful business is all about offering customer satisfaction. If your customers are not satisfied, you will run out of business. Apart from that, you need to offer quality and value for money as well. It is important to understand that modern businesses have become technology driven. They are offering a lot of services to their customers with the help of various applications. People have discarded the traditional business model as there are a lot of players emerging in the market. Thus, people are coming up with innovative ideas to lure the customers. A good thing to do is to hire a graphic design company in India, so that they can help you create a catchy logo for yourself. 

Each business has a different strategy to cater, based on their niche. However, a graphic designer can come handy for all the businesses. This is because technology plays a major role in the branding and marketing of all these businesses. At the same time, every good business strategy consists of a professional brochure. The good part about brochures is that they never go out of style. They were relevant in a traditional business model and they are used in the modern business model as well.

Why does your business need a brochure?

A lot of businesses wonder that, if they have a digital presence, they do not need brochures. A lot of people think of brochures as being age old technique of marketing. However, that is a wrong approach because there are various ways of optimizing brochures with modern methods. It will help you to reach your potential audiences as well.

Read on to find out the various reasons of curating a brochure from a graphic design company in India today.

1. Cost effective as compared to other strategies

The most important part of any business is the cost involved behind running it. It does not matter whether you are a start-up or a well-established business. You will always look for cheaper methods to run your businesses. Thus, making a brochure is one such method. It does not involve a lot of cost yet, it is a hand written literature of your company which you can optimize whenever you want.

2. Does not involve expertise

One good thing about printing brochures is that you do not require any experts for the job. It can be done by any local printing company. However, you will need a reputed graphic design company in India to design the brochure for you. At the same time, you can always have a soft copy of the same and use that for promotion on all your digital platforms.

3. Mass Oriented

Brochures were used in the traditional business model to reach to the masses. They can be still used for the same. The good part about brochures is that they will cost lesser when printed in bulk. Thus, you can distribute them to all your potential and existing clients. At the same time, there are certain areas where technology is limited. So, you can distribute your brochures there, so that your business can automatically thrive in rural and urban areas both. 

4. Physical Literature

The best part about brochures is that it is available in hard copies. They are tangible and can be read. This makes them more appealing and attractive as well. Also, technology has its own set of limitations. Sometimes people might scroll your post and forget to read it. Sometimes, if they get a call, they might choose to read your digital brochure later. However, a tangible literature will always remind your client to sit and read it, even when they forget. Also, you can distribute brochures from your neighborhood to far off places.

5. Get bulk printing done

Brochures can be printed in thousands and lakhs. The same way they can be distributed to masses via newspapers and magazines. The best part is that brochures directly reach to people and there are lesser chances of them ignoring it.

Conclusion

Thus, not all traditional marketing tools should be discarded completely. Some of them like brochures are cost effective and even appealing in today’s time. It is always a good idea to continue changing your strategies from time to time. Also, clubbing the innovative traditional and modern day marketing techniques can work really well for you. Thus, understand the importance of brochure designing and apply it in your favor for your business.

Let's discuss your social media marketing

Strategy + Branding = Next Level in Business
brand agency in India

5 hacks for your branding strategy to gain recognition today by brand agency in India

Branding is one of the most important thing for a business. It helps in building a reputation and thriving the business as well. You can build a brand by offering reliable and quality services with careful marketing. A brand will give you profits but, it will also help you stand out in front of the crowd. It will help you in making a trustworthy relationship with your audiences as well.

However, it is important to understand that a brand cannot be created overnight. You have to work hard with consistency to create a brand. Thus, it is a good idea to take help from a good brand agency in India. The agency will help you focus on business while they carry out the necessary marketing campaigns to give your brand a boost.

Apart from that, these are the things that you could do to level up your branding.

1. Maintain Consistency

A good and strong brand will always maintain consistency across all of the media. It is important to check all your promotional activities across all the channels. Take a look at your leaflets, banners, social media updates, Google ads and other things. Your logo and colour scheme should be the same. Only then it will be possible for you to boost your brand. Even if you are promoting different campaigns at a time, then make sure each one blends well with the other. The inner message needs to be the same.

2. Market the uniqueness of your product and services

For this step. You will have to carry out a research on your competitors. You need to see what they are doing. After that, you will have to decide on what you want to do. Try to give something unique and value adding to your customers as compared to your competitors. It can be something as small as free shipping or free consultation session. It completely depends on you but, this tiny step will surely help you boost your brand. Once you decide on a thing, make sure to promote it strongly.

3. Focus on your customers

Customer is surely the king and it is called good branding, when your customer is satisfied. It does not matter whether you are selling your own products or if you are an Amazon affiliate. If your clients are not satisfied with you, your brand will surely suffer. Try to do a regular review of all your customer facing activities. This will help you to find out a way to serve them in a better way. If you are really busy, then it is a good idea to hire a reputed brand agency in India.

4. Use Real Testimonials

A good branding is always based on truth. For example, if you are selling a cream that enhances a person’s complexion then you have to market it accordingly. You cannot claim that the cream will change the colour of your complexion. Sooner or later, your customers will understand the true potential of your products and will feel cheated, if they do not get the results that are claimed. The same goes for testimonials as well. Authentic and real testimonials will boost your brand by enhancing your credibility among potential customers. Apart from that, the customers who gives the testimonial will feel important and connected to your brand.

5. Add some value adding information in the “About us” page

If you have a website, it is quite possible that you will have an about us page as well. Most of the time brands do not use it to its maximum potential. In fact, this page is a space where you can provide a complete vision of your brand. You can tell your story and what your brand means to you. This will surely boost your brand as the customers will feel connected to you. Thus, grab this opportunity and use it wisely. Add your social media accounts and various marketing initiatives on the page as it will give a clear picture to your audiences.

Conclusion

These were some of the basic techniques that can help to boost your brand. Branding is a very important thing and so, you must invest in it. A powerful branding strategy will take your business to the next level, irrespective of the size and genre of your business.

Advoice is an established graphic design and brand agency in India that will help you in creating your branding strategy. The company consists of a team of young and talented graphic designers that will help in boosting your brand to another level. The company offers services like branding, logo design, social media design, website design, and promotions.

Just visit the website of Advoice and know more about the company. If you want to boost up your brand recognition, get in touch with the experts at Advoice.

Let's discuss your social media marketing

Strategy + Branding = Next Level in Business
Graphic Design Company in India

7 Commandments of Proper Branding you must Follow to achieve Greater Sales as Graphic Design Company in India

Branding is one of the most important things for your business. Without branding, everything is useless. It helps your business gain the due recognition it deserves. You need to understand that your work is done only when your brand gains acclamation locally, nationally and internationally. However, it requires a lot of time and precision. Thus, you can always hire a good graphic design company in India who can take up your job. Once you hire a good company, the best part is that you can completely focus on your business. Hiring a graphic design company in India might cost you a bit, but the results will be extremely good for the future.

Giving good quality products and services is important. However, businesses do not just run on that. It is equally important to put up a good picture and image in front of the brand. This will help in retaining old customers for a longer time. At the same time, it will help in attracting new clients for your business as well. Although, it is important to know the commandments of proper branding. Read on to find out.

What does graphic designing mean?

It is a form of representing yourself to your customers. Graphics are really important as they represent your business and also lure your customers towards your brand. Graphics help to retain your old customers as they get to see something new at frequent intervals from your side. On the other hand, new customers always get to see something catchy and attractive from your side. Graphics literally acts as a catalyst for your sales and growth. Graphics usually contain lively images and fonts that are placed aesthetically, so that they look exceptional. They try to describe the business in best way possible.

1. Stay focused on the right audience

It is important to understand that not everything is meant for everyone. You need to understand your products. Also, try and understand what kind of clients will be benefitted from it. Once you understand that, you will be unstoppable. Thus, your branding should be done in such a way that it attracts your niche market towards you. If you do that, you will win. You can take help of a good graphic design company in India for the same.

2. Convey your thoughts properly

As a brand, it is necessary to communicate to your audiences clearly and precisely. This is because if your audience does not understand the thought behind your brand and product, they might not be able to connect to you. As a brand, you might have a lot of value adding products to provide to your audiences but, if you fail to communicate it with them then you lose the game. This is because your audience will not buy products that they know nothing about.

3. Always get better

It is important to always improve on yourself. It starts from eating habits, exercise habits and everything else. The same goes for branding as well. You should not be satisfied with what you are delivering to your customers. Instead, you should strive for better and see where you are leaving the loopholes for betterment. This is one of the most important commandment of branding.

4. Deliver what you said

When people are getting associated with your brand, they are having certain expectations. These expectations are created by you only in the form of branding. Hence, if you have promised a client for free shipping, then you must fulfil that promise. If you do not abide by that, then the customers will lose trust in you and will never order from you again. Thus, do not fulfil something that you cannot provide.

5. Invest your money wisely

You need to be very tactful while investing money in branding. It will take up most of your budget but, if invested wisely, it can grant you great returns. It is important to understand what your company needs currently, instead of competing with other brands. Hiring a good graphic design company in India is a wise thing to do.

6. Broaden your reach

Every brand starts their business locally. However, the idea is to broaden the business as much as possible. It is also quite easy to broaden your horizon because of digital marketing. Also, as a start-up, it is important for you to show your customers that your brand will be present everywhere nationally and internationally. This will give the customers a hope and they will continue to trust you. Carry out your branding in such a way that your customers make a bond with you.

7. Try to use everything that you have

Find a proper audience for your business. You will require an extensive research for this one. There are a lot of ways through which you can find your audience. Thus, you should use all the possible tools to find that audience as it will help you create sales. It is a good idea to show all the marketing campaigns to your potential audience only as they might make a purchase sooner or later.

Conclusion

Proper branding is really crucial for your business. Use it just like any other marketing tool and you will achieve great heights in your business.

Let's discuss your social media marketing

Strategy + Branding = Next Level in Business
Why balance in Graphic Design so essential-01

Why balance in Graphic Design so essential?

Businesses have started to adopt to new technologies. There are a lot of techniques and trends that have emerged in the coming years. The traditional marketing strategies are replaced by digital marketing strategies. Also, the cliché methods do not work at all and the requirements from business have also changed completely. One of the aspect of modern marketing is graphic designing. A lot of businesses are preferring to hire a good graphic design company in India. This is because a good design banner will actually attract customers towards your brand and boost up your sales.

What does graphic designing mean?

It is a form of representing yourself to your customers. Graphics are really important as they represent your business and also lure your customers towards your brand. Graphics help to retain your old customers as they get to see something new at frequent intervals from your side. On the other hand, new customers always get to see something catchy and attractive from your side. Graphics literally acts as a catalyst for your sales and growth. Graphics usually contain lively images and fonts that are placed aesthetically, so that they look exceptional. They try to describe the business in best way possible.

Balance in Graphic Design

For running a successful business, it is important that you balance things out. It can be a marketing strategy, quality of products or services and even lucrative offers. Balance is a vital part of any business. Thus, even graphic designing needs a balanced creative to convey your message to the customer. At the same time, a good design can attract a new customer as well.

When you hire a good graphic design company in India, it will take care of a lot of important things. The company will make sure that the words are done in such a manner that they are easily readable and visible from afar as well. There is a harmony of colours and fonts that is put well in size. A good graphic designer will understand the importance of certain things and the ways to manipulate it for a banner or a social media post. Also, there are people who have the tendency to look at the image only. However, a balance has to be maintained so that these people immediately change their focus to the text from the image.

Colour Balancing

You might have noticed that the number plate of a car usually comes in black and white colours. This is done so that the numbers are visible from afar. They can be tracked and traced whenever needed. This is possible only because of the bold colour combination. The same rule applies for graphic designing as well. It is important to maintain a certain level of balance between the colours so that they are visible from afar. All companies do not prefer to use the usual black and white always as it might seem very boring. They key is to form a balance with various colour while highlighting the main message. 

Fonts and Style Balancing

Balanced use of colours is very important in graphic designing. At the same time, balanced use of fonts and style is also equally important. It is important to understand that balancing between fonts can be symmetrical as well as asymmetrical too. However, if a proper style with fonts is maintained, then the image will look more beautiful and readable. At the same time, you will be able to highlight exactly what you want to say. You need to understand that elements in the image needs to be balanced properly and the placement plays a very vital role for that.

Why is balanced graphic designing important for businesses?

Indulging with a reputed graphic design company in India is vital because your graphics will speak on your behalf. The visual weight of a particular graphic is directly proportional to the amount of customers it will attract. There is a complete strategy through which the designer can highlight the important points. Thus, as a business it is vital for you to make attractive graphics that are balanced.

Conclusion

Graphic designing is a very important part of modern marketing and digital marketing. It has also become vital to communicate with your audiences. Thus, look for one of the best graphic design company in India to make your creative. This is because with understanding, proper balancing and placements, it can become a big weapon for you in this competitive market. 

Let's discuss your social media marketing

Strategy + Branding = Next Level in Business
WhatsApp Marketing Strategy

Why should you start with a WhatsApp Marketing Strategy today- The complete beginner’s guide?

Social media marketing has changed the business dynamics. It has taken over the traditional marketing and opened a wave of possibilities and opportunities for all kinds of businesses. When you think about social media, platforms like Facebook and Twitter come to your mind first. However, nobody remembers chatting applications like WhatsApp. Although, various messenger applications have caught with social media channels in terms of users. Thus, businesses are preferring to opt for WhatsApp marketing strategy to acquire potential leads and advertise their products and services.

When it comes to messenger chat boxes, WhatsApp is one of the most popular ones. It is a very outstanding platform and is also very quick and handy to send information to people. It has millions of users worldwide and thus, it offers a lot of benefits and features.

What is WhatsApp?

WhatsApp is a messaging app that provides the option of voice and text messaging. It was launched back in 2009 and it has become very popular since then. Also, its features and flexibility have kept on updating after every passing year. WhatsApp is a free service and it can be used on the smartphone and laptop both. Apart from that, the best part about this app is that you can use it to perform calls as well.

The messenger provides so much that various businesses are planning to have a special WhatsApp marketing strategy to reach out to potential customers. This app is preferred by a lot of people because it works on various operating systems. It appeals to a lot of people as it helps with messaging drastically. With the help of cellular data and Wi-Fi, it can also help you make one to one or group video and audio calls.

Why WhatsApp design is beneficial for business?

Features and Advantages

Text messages for free

It is important to understand that you can send text messages for free while planning a WhatsApp marketing strategy. Even a normal text message given from your phone charges you for every message you send. This is the major benefit of Whatsapp and the reason behind people finding it really appealing.

However, you need to have cellular data or Wi-Fi access on your device. Only then it is possible to operate WhatsApp. Thus, a lot of businesses are using this feature to their advantage. They are getting special WhatsApp DP design made, so that their customers can identify them from there itself.

Unlimited real time messages for Whatsapp Marketing strategy

The best part about this feature is that you can send a message in real time from being anywhere in the world to your client in another part of the world. Sending real time messages can be really beneficial for your business as it is a great way to reinforce relationships and be in touch with customer feedback and demands.

Also, there is no restriction on the amount of messages you send. You can send unlimited ones and thus, as a business you can be on Whatsapp, so that your clients can contact you in real time to order, give feedback or solve a query.

Send various files with Whatsapp design

WhatsApp does not only offer texting. Apart from that, you can always send various files, images, video files, sound files and even your location. You can share multimedia messages as well. The best part is that there is no added cost for the same.

Having the liberty to send any kind of files can prove to be very beneficial for your business. This is because you can curate a video which describes your brand story or gives detailed information about your products. This will help you to keep your clients updated with aesthetic files. However, it is a good idea to contact a graphic designer for WhatsApp design post, so that your posts are visually inclined and you compel your audience to watch it.

Group messaging is very easy

With WhatsApp, you can form groups and send messages to hundreds of people at once. Apart from that, it is possible to create broadcast lists where you can send one message to various people without forming a group. Thus, with this one your message will be delivered to the customer in their personal chat only. Hence, they can reply back to you individually, without other people seeing it.

You can use this particular feature to send WhatsApp invitation design to your clients. You can use it to announce the launch of new products, coupons and even various offers. If you have a website, make sure to add that in the WhatsApp DP Design post as well.

These were some of the features which has made WhatsApp the most preferred application for entertainment and even business. However, some people are misusing WhatsApp marketing strategy.

Wrong Myths about WhatsApp Marketing Strategy and disastrous practises

There are a lot of businesses that are indulging in to disastrous practises because they find it easy. However, it is important to understand that these shortcuts and practises can bring disastrous results and your business will reach a stagnant point, instead of growing.

A lot of companies prefer to buy data and send a group message on those numbers. The problem there is that you do not know if they are your target audience. For example, you might be selling toys for children. Now, messaging with bought data can be disastrous because you might be sending your WhatsApp DP design to teenagers or young adults who do not have a child. So, buying data and spending money will not offer you any ROI because it is not targeted.

Also, buying and selling data is illegal. Apart from that, some of the numbers are switched off or do not even exist. Hence, it can be a complete waste of your investment for WhatsApp marketing strategy. Apart from that, Facebook and WhatsApp both consider buying data as a violation of their rules. If someone complains for the same, they can ban your business from using WhatsApp completely.

Apart from that, there is a different way of using WhatsApp DP design for business.

Differentiation between WhatsApp Standard and WhatsApp Business

WhatsApp Business has been specially launched for business owners who want to indulge themselves in to WhatsApp marketing strategy. It works in the same manner but, it does have added benefits and features. The purpose of WhatsApp is to connect businesses and clients instead of connecting friends and family.

Things that you can do with WhatsApp Business

With WhatsApp business, you can create a business profile and add details about your company, location and even its website. You can get a special WhatsApp DP design made from an experienced graphic designer, so that your profile looks professional.

It is possible to message your customers by sending them updates and even answering their questions. The business version helps you have a better WhatsApp design and thus, you can use it to your maximum benefit. You can create a presence easily and communicate more efficiently to grow your business.

The best part about WhatsApp business is that you can even use tools to automate the complete communication process. You can interact with your customers quickly and automate some of your responses. Once you start a business profile, make sure to create a WhatsApp invitation design for your clients.

The other added advantage of this is that you can create sales funnel of messages with subjective products. You can send the main message to all your clients and then, send the next set of messages to consumers who show interest in your first WhatsApp design post.

WhatsApp business profile has a similar logo to the regular WhatsApp profile. However, the green bubble contains a symbol of white B instead of the black phone symbol.

How to attain the WhatsApp Business verified badge for your account?

It is important to understand that a verified symbol is important for your Whatsapp marketing strategy. It is a verification of trust and thus, clients will be more comfortable contacting you.

Initially, WhatsApp was providing this badge to only big brands like Makemytrip, RedBus, and Goibibo among various others. However, now they are giving these badges to more and more businesses.

Advantages of acquiring the WhatsApp business verification badge

1. A standardised green tick
2. Complete access to WhatsApp APIs which will help in sending notifications
3. Access to WhatsApp CRMs to manage customer support with shared inbox and bot automation

If you are aiming to become a brand, then you must aim to get the verified badge as, it will help you attract a large following of consumers.

For getting the verified badge for your WhatsApp design, you will have to get a business API. You might require a certain amount of money for the same but, eventually the complete process will be worth it.

The correct WhatsApp Marketing Strategy

It is important to understand that just plainly sending messages is not going to help you acquire profits and leads. You need to have a clear and concise strategy for the same.

• Use WhatsApp invitation design to build awareness about your brand by sending in creative images and videos.
• Make sure to organise the data of your prospective clients. Always form different broadcast lists for new and existing clients. It is important to understand that there should be a separate broadcast list for your loyal customers as well. This can be done to be in touch and send follow up WhatsApp design posts to the clients.
• Have patience. It might take time for people to contact you on WhatsApp but, those who reach you there will be genuine clients who will be interested in your WhatsApp DP design.
• It is important to understand that audiences do not report or spam your Whatsapp design posts. This may be hazardous for your business. Hence, send messages to clients who are interested in your company and brand. They will not report you as you will be providing some value to them.
• WhatsApp has also introduced a payment gateway for money transfers with UPI and other media. Thus, it is a good idea to install this for your WhatsApp marketing strategy. So, engage with that and get your business done promptly.
• It is also a very important tool as it helps to stay in touch with prospective and existing clients. Thus, it is a good idea for you to treat is as a mini application for customer relationship management a.k.a CRM.
• You can also use tools to know the statistics of people opening your messages. However, the ratio of opening messages in pretty high when it comes to WhatsApp and thus, you should indulge in the marketing.

How to form a WhatsApp Marketing Strategy?

The main reason to use WhatsApp for business is that more than 60 billion messages are sent through it worldwide. This just means that your existing and potential customers are already on WhatsApp. However, it is important to understand that WhatsApp does not sell ad space or have business marketing features like Facebook. Thus, you have to dive in to an innovative approach with your WhatsApp invitation design.

Thus, it is important to have an innovative WhatsApp DP design so that it catches the attention of your customers easily. Apart from that, it is important to engage and connect with your audience regularly. Also, send those offers and information on new and existing products regularly. This WhatsApp marketing strategy will help you to generate repeat orders without violating WhatsApp policy at all.

Why is it important to have a WhatsApp design?

Social media marketing is all about being visual. If you want to catch your audience’s attention, then you must have an innovative WhatsApp design. Curate posts, GIFs and even videos to stand out. This is because there are a lot of other businesses messaging them as well. If you want your post to be the deciding buying factor, then you must be creative and different. Thus, such innovative WhatsApp invitation designs can prove to be really beneficial for you.

Conclusion

These were some of the basics of WhatsApp marketing strategy. It is a powerful tool and, if used to your advantage, it can do wonders for you. Make sure to create a brand persona while chatting with your clients as it leaves a good impression. Also, choose to offer one to one help for the uses and benefits of a particular product or service. You can also choose to offer discreet advice and services to your high end clients.

Apart from that, hire a graphic designer to make your Whatsapp DP design and WhatsApp invitation design. It will definitely set you apart from the rest. Focus on innovative strategies so that it helps you to gain ROI in the longer run.

Let's discuss your social media marketing

Strategy + Branding = Next Level in Business
Tips to Use in Strategy of Social Media Marketing

6 Tips to use in your Strategy of Social Media for Marketing to acquire Leads and Profits in 2020

Social media marketing has opened doors of possibilities and profits. Many businesses are finding it easy to create profiles on social media channels to advertise their products and services. Even small businesses are gaining recognition because of social media. It is 2020, and the best thing that you can do is use social media for marketing.

The amazing part is that there are a lot of people that use social media. Hence, as a brand, your target audience can be varied but, you can find them on different social media channels easily. Although, each platform offers different things and thus, it is a good idea to research on the kind of people that use those platforms. Based on that, you can match the audiences with your brand and then, choose to use a particular social media for marketing.

However, some of the things stay the same over all the social media channels and hence, you should look in to that.

Make aesthetic social media graphics

This is probably the most important gist of being on social media. All of them are visual platforms. You either need an attractive graphic or an engaging video to gain the attention of your customers. Thus, you will have to pay special attention to your social media graphics. Please do not upload anything random or of low quality. This will decrease your engagement as people will not prefer to like or comment on such a graphic.

Also, your competitors are present on social media. Hence, you need to provide good content and top social media graphics, if you want to stand out. Always hire a good graphic designer as he can help you with social media for marketing.

Content for your social media graphics

Content is quite literally the king when it comes to social media. There are millions of accounts present on Facebook, Instagram, LinkedIn, YouTube and even Pinterest. However, what sets a few accounts apart from the others, is the content. You will have to add value in your customer’s life by solving a problem or entertaining them. Thus, if your content is not projected in that direction, your social media for marketing will give you no profits.

Always plan and design a Facebook Post

Ask your graphic designer to use colours and designs that visually please a human’s eye. If you create such social media graphics then it will be difficult to go unnoticed. Apart from that, you can always try asking questions in your post design for Facebook. This will force your audiences to engage and give you a valid reply.

Apart from that, always upload certain posts that contain branded content of your company. Add your company’s logos and products or services in a post. You can even add a motivational quote with your company’s logo in the bottom. This is the best way to design a Facebook post.

Apart from that, you can use long captions and embedded links in a post design for Facebook. Hence, use that opportunity to tell raw brand stories. People love knowing your behind the scenes and it is the best way to establish a relationship with your audience.

Always make a creative Instagram post design

You do not have to only design a Facebook post but, also discuss creative Instagram post design with your graphic designer. It is important to understand that both Facebook and Instagram are popular social media channels. The youth is there and if you want to target them, then you have to be present of these two millennial accounts, especially.

Instagram is a completely visual platform and thus, you will have to make high quality social media graphics for that. You can use motivational quotes, industry news, tips for your industry, memes related to your field, product reviews and product pictures for a creative Instagram post design. However, it is a good idea to plan your complete content a month in advance. This will help you to stay consistent with your social media for marketing.

Also, Instagram is a very social platform. Thus, apart from making a creative Instagram post design, you will have to engage with different accounts while liking their pictures and commenting on their posts.

Social media for marketing is quite cost effective

It is recommended to increase your fans and followers on social media channels organically. However, all the platforms have their own advertisement options that help you to increase your reach. The best advertisement tool is offered by Facebook. They have so many filters that you can literally create your target audience and reach them with your products and services.

Although, advertisements require clear and concise social media graphics. Post design for Facebook should only contain 20% of text in the graphic. The rest of the information can always be added in the caption. Also, Facebook helps you optimise your ads based on your budget. This is a good way of reaching your audience to generate leads.

You can integrate Facebook and Instagram. Thus, your Facebook ads can run on Instagram as well. However, your advertisement will require a creative Instagram post. Thus, work with your graphic designer and ask him to show you various options of graphics. Make sure to add a post design for Facebook that explains things clearly. Only then, you will be able to acquire leads and make profits with the help of these social media channels.

Use social media graphics that encourage a two way communication

Social media gives you an amazing power of understanding your audience and their needs. You can know their interests and collect feedback for your products as well. This will help you in serving them better. Also, if you understand their concerns and make changes accordingly, you can generate a huge amount of profit with social media for marketing.

Thus, try and create post design for Facebook that is asking your customers to share their thoughts, ideas and questions. Also, hire a social media manager who is quick in responding to their comments and messages. This will help you create a relationship with your audience. This two way communication will be a win-win situation for both. Also, this will help you create brand awareness and a loyal customer fan base.

Social media for marketing has a wide range of audience

Almost every age group is available on social media. Thus, you have a possibility of reaching a wide audience that was not available for you with a brick and mortar store. You can tell various people about your products. You can educate them on your services as well. Apart from that, you can direct them to your website and store and encourage them to make sales.

It is important to understand that the social media users are active. There are rarely any dormant accounts on it. So, the possibility of gaining recognition also increases, if you use social media for marketing. However, remember to create a good design for Facebook and a creative post for Instagram. Also, focus on the captions. Only then, you will be able to ace the social media marketing game and reap the benefits of the same. There is nothing boring than a dull post design for Facebook. So, remember to seek professional help.

Social media for marketing allows you to share a lot about your business

A lot of customers are preferring social media sites of brands. They are becoming like a go-to thing for them. This is because it is easy to contact the brand and solve your customer care issues as well. The main reason for this is that social media graphics are updated on a daily basis on business accounts. All the information is up to date and as a brand, you can also announce the recent events and upcoming product launches.

Thus, it becomes easy for your customers to know about you. Also, you do not have to spend thousands of rupees in newspaper and magazine ads, every time you launch a new product. Also, you get a chance to make most of your activity public. Hence, it can be indexed by various search engines as well. So, this is one more way you can use social media for marketing to serve your audience in a better way, as your information will show up, if someone is looking for it online.

Conclusion

These were some of the ways through which you can use social media for marketing. Although, it is impossible to grow social media accounts while focusing on the business as it is a demanding and time consuming process. So, it is important to seek professional help to create social media graphics that enlighten your audience in your brand’s favour.

Also, design a Facebook post with special attention. The same applies for a creative Instagram post design. There is a dire need of understanding that social media is everywhere. Almost everyone is using smartphones and thus, it is a good opportunity to connect to your audience with the help of mobile friendly social media applications.

Let's discuss your social media marketing

Strategy + Branding = Next Level in Business
Social Media Marketing Strategy

Skyrocket your social media marketing strategy and earn more ROI in 2020

Social media marketing is a crucial part of any digital marketing strategy. It has been around from a very long time. Marketing on social media is also becoming popular with time. A lot of brands are investing in social media campaigns and influencer marketing, as they are receiving a lot of interaction and sales for the same.

Although, there is one minor problem that most marketers have to deal with. It is the struggle of measuring ROI effectively from marketing on social media. It can get a little tricky but, it can do wonders for your business.

There are a lot of ways through which you can track the ROI. You just need to understand the process and it will not be very overwhelming for you. However, the first thing to include while being on social media channels is the social media post design. You need to work on that first, if you want to create engagement and then, measure the ROI.

There are certain things that you need to keep in to consideration, especially Facebook post design and Instagram post design.

Measure marketing on Social Media

The major reason for the ROI to be low on social media channels is that brands and companies forget to take time and measure their performance. It is a very simple formula: If you cannot measure it, you will not be able to drive it. According to a recent report by Simply Measure, only one in five brands talk about social ROI.

This is the major reason that you are not able to see a notable difference. As a business, you will have to take the effort and sit with your digital marketer to understand the social ROI. Ask your agency to make weekly reports for you as well.

Apart from that, measuring and marketing on social media can be done by setting up a funnel which directs your followers to a particular place from where they can make a purchase. Direct them to your website or a message chat. In this way, it will become really easy for you to keep a track of things.

Content

Social media marketing is based on content. If you cannot have proper social media graphic design posts, then you have lost the game there and then. It is important to understand that social media channels are visually aesthetic platforms. Also, there are thousands of posts that are being uploaded every single hour. Hence, if you want to catch the attention of your customer then you will have to hire a social media graphic design expert. Some of the things to remember are:

• Focus on Facebook post design

When thinking about content and ROI, you need to pay attention on your Facebook post design. This is because 80% of users are on Facebook. Thus, most of your audience is available on Facebook. Hence, if you master this platform, you will be able to generate leads and direct your audiences in to buying your products and services. At the same time, you will be able to measure higher ROI as well.

Facebook advertising is also a great part of marketing on social media. A lot of businesses and brands have benefitted from it. This is because Facebook advertising has the ability to reach your exact audience. The filters and algorithm is next level and so, investing in the same is a wise decision.

However, your advertisements also require an innovative Facebook post design. Your audiences will only engage with an attractive social media graphic design. Sit with your graphic designer and discuss the cover and various options with him. Take as much time as possible for the same.

• Give time for Instagram post design

After Facebook, the second best social media channel is Instagram. The youth is available there and if you want to reach them, you have to be on Instagram. It is also a good platform to create brand awareness. Apart from that, Instagram is one platform that is known for generating the maximum ROI through influencer marketing programs.

Instagram is a highly visual and aesthetic platform. Thus, you will have to give some time in creating an Instagram post design. High quality photographs and graphics work on this particular platform. It is also important to understand that you cannot do it on your own. You will require a social media graphic design expert for the same. If you want to generate ROI organically through Instagram, then you will have to post daily. Only then, it will grab the attention of your audience and this is the basic demand of marketing on social media.

Define your goals before starting Social media graphic design campaigns

This is the first step that needs to be taken before starting any successful social media campaign. You will have to set the right goals. If your goals are not realistic, you will not be able to achieve them and your campaign will be declared as a failure.

Also, the social media post design of your campaign will have to be designed in a certain way. It needs to have 20% text and the 80% space needs to be left as it is. These are some of the minor details that can be discussed with you social media graphic design expert.

Measure your results for the social media post designsocial media post design

It is important to measure the ROI of a particular post to understand that what is working for you and what is not. Hence, you will have to set up UTM codes in your Facebook post design and Instagram post design. These are basically snippets of a simple code which can be tracked in the end of the URL. This can help you track the performance of the particular URL on your social media post design.

It is possible to track the source, medium, term, campaign and content based on your goals. Hence, this is the best way to track the ROI of your Facebook post design as well as Instagram post design. However, it is important to understand that to track the UTM codes, you will require Google analytics to be installed and integrated with your social media channels. This is one of the major steps of marketing on social media.

Know when to post the social media post design

While performing marketing on various social media channels, it is important to understand that the posting time is crucial. Your audiences will not be online 24 by 7. Hence, you need to post when the maximum number of your followers are online. Only then your social media post design will get the necessary engagement.

There are a lot of different time limits that are given by the experts for different days. You can refer to that guide. However, for Instagram post design, you can always check the metrics on your business account. It is provided under the audience and activity tool. However, experts suggests that this technique helps in receiving engagement from the audience. The more people engage with it, the popular the post becomes. Also, more people will see it and click your website by ordering a product or service. This is how the complete process works.

Social listening with social media graphic design

You need to analyse and check what other people in your industry are posting. You can also track, which of their posts will receive the highest amount of engagement. This can help you gain insight in to what type of content your audience likes and interacts with.

Then you can create relevant social media post designs for your channels as well. In this way, you will have a surety of your posts working for your audiences. Use these tactics based on the kind of metrics you are expecting to cater for your business.

Marketing on social media is tricky but, if you understand the techniques closely than you will be able to ace the social listening part. This complete process can help you determine the number of engaging users you have in your niche on various social media platforms.

Partner up with a graphic designer

A designer will help you make high quality and beautiful social media post design. They understand the importance of graphics on social media. Most of your user engagement is based on your Facebook post design and Instagram post design. Thus, asking the graphic designer to make all your posts is a good idea.

You can also use high quality pictures of your products and services on your social media channels. Marketing on social media can be done in a variety of different ways but, collaborating with a graphic designer always proves to be beneficial.

Conclusion

These were some of the tactics of performing marketing on social media. However, creating content and measuring the ROI are the most important steps of social media post designs. It is important to be smart about the kind of graphics that you are creating for social media. Your social media graphic design should add value in your customer’s life. It should also be relatable and entertaining. These are some of the things to remember while working for marketing on social media.

Let's discuss your social media strategy

Strategy + Branding = Next Level in Business
graphic designs companies

Why it is important for business to hire and review graphic designs companies before appointing them?

A business can be small or big but, it only has one goal of creating profits. Any business will want to enhance their sales and consume maximum return of investment. There are a lot of ways through which it is possible to increase the sales. The top most is marketing. One of the good ways of performing marketing is through catalogue design.

A catalogue can display all your products or services effortlessly. You can also include the description and business offers which can prove to be a great marketing strategy. Brochure and catalogue designs have the ability to bring in customers that were completely unaware of your brand in the first place.

Product catalogues have a lot of benefits of their own. Read on to find out.

1. Graphics designing services and enhancement of your brand in the market

It is important to understand that your logo is the face of your brand and company. It will speak for itself. If you have the right kind of logo, then it can project the right amount of brand awareness for you. Thus, it is important to have a catchy logo that defines your brand, work and its ethics.

 

A good graphics designing services will be able to come up with various drafts that suit your brand ethics. You should sit with them and explain your business and its values. Only then, they will be able to come up with some good suggestions for you.

 

Also, having a customised logo for your brand establishes credibility and creates brand recognition that positions your company firmly in the market place. Thus, do not take a simple logo off the internet. It will never establish your brand plus it will look plagiarised.

 

Also, make sure to discuss the colour palette of your logo with your graphic design service. It should be in sync with the other products and packaging. Only then, your audiences will be able to identify you with the colour combination as well.

2. Differentiate yourself in the market place with the right graphic design service

Graphics can work wonders for your brand. A lot of times words alone cannot do justice. When you want to convey a story to someone, you should use certain interesting images. At such times, a graphics designing services can come to your rescue. It can play a huge role in conveying information and messages to your clients.

A basic business is filled with complex elements like products, colours, sizes and much more. It is not possible to come up with a fancy word for everything. Hence, a graphic designer can help you with your unique selling points while aligning it with your brand image. A good graphics designer company can get it done with reports, charts and pictorial.

Such graphics will help you while putting information on your company website or brochure. It will also help you in adding information on your social media posts. You can make videos and pictorials while trying to convince customers to buy your products or services.

In this fast paced life, people do not have a lot of time to read long texts. Instead, they prefer a compact visual aid or diagram that includes the gist of the products. In fact, video format attracts more engagement. Hence, before finalising a particular graphic designing service, discuss your requirement. You need to know if they edit or create videos for you. These are some of the things that will create a unique brand identity of your company in the market. Thus, it is important to understand those aspects, so that you can explain your designer what you exactly need.

3. Understand the difference between graphic design services and brand building agency

A graphics designer company will only help you make graphics for your marketing needs. They are a design company that will normally create brochures and social media posts for you. They will also be responsible for creating lead generation forms, email templates, logo design and your website design.

 

They will be able to suggest you the colour scheme, texture and design. Graphic designs services can help you create designs that are in sync with your products and brands ethics. However, they cannot help you build your brand.

 

This is the basic difference between a graphics designer company and brand building agency. A brand building agency will understand the different audiences present over different channels and mediums. They will create graphics based on that. At the same time, the graphic design services will use keywords in the graphics which will help your customers to get what they are looking for.  

 

A brand building agency will have a strategy listed out. It will even create graphics strategically. Instead, a graphics designer company will understand your products or services and just create graphics around that, without any strategy. Thus, if you are looking to increase your business, then you must always opt for a brand building agency. Not only will the graphic design services take care of your graphics, they will suggest you the necessary marketing requirements your company needs. They will curate thoughtful creatives instead of just basic graphics.  They will help you in building your brand that will attract sales and profits as well.

4. Choosing the right graphic designs services

Graphic design services is also constantly evolving with marketing. The world has become visual and thus, eye catching appeal of quality with design work is necessary. So, if you are planning to put a budget aside for that, you need to choose one of the top graphics designer company for your business. Some of the things that you must keep in mind are:

 

  • Your graphics designer company has designed on different surfaces and mediums

A lot of graphic design services specialise in only one type of medium. Although, most of them can work with a different medium, if needed. Think about your design needs currently and also about what you might need in the future. For example, if your designer has designed a menu before, he will easily be able to design a magazine. However, designing an info graphic will be a complete different ball game.

 

In such a scenario, ask your graphic design services to show you their work. They will usually have a portfolio of their design and professional work. Ask them for their social media account as that will also give you a better idea. This will help you to gain a better perspective.  

  • Communicate clearly

You might already know that any relationship will work better if you communicate effectively. The same works with your graphic designer as well. You want your graphic designer to communicate the glitches in the design process in a timely manner. This is because if the designer continues to run in to problems but, does not communicate it with you and edits on their own, then there can be problems. This issue is very real with graphics as the design is more about opinion of the spacing or sizing. Also, it can differ from person to person. Thus, it is important to give your graphic designing company that space to speak with you.

 

To simplify this process, you must ask them their process of working with their clients. Try to understand their flexibility and whether you will be able to work with them. You can also look for Google reviews and positive testimonials to see if the clients are satisfied with them.

 

  • Ask them about their photography and editing skills

Any graphic designs services will tell you that photography and designing are two separate skills. Try finding a graphic designing company that offers both. This will be helpful for you because, if the design company is going to use a lot of photographs of your products, then they need to be edited. You might want a designer who at least has a little bit background in editing. Just do not assume that all designers have this skill.

 

Apart from that, you even want to find a graphic designing company that can create and edit videos. They will also help you with marketing. Hence, if you opt for a brand building agency, you will get a graphic team that will be knowledgeable in all these aspects. However, asking first hand will always prove to be beneficial for you.

 

  • Ask them about revisions

A lot of graphics designing services are very reluctant about their revisions. Each graphics designer company has a different policy. Hence, you will have to discuss it first hand to avoid any issues in future. Put your foot down and ask a deal for minimum of one revision. This will keep you on the safer side. It is important to understand their payment policy, as a designer should not charge you for every tiny revision that they make. Apart from that, a design will look different on paper as compared to the computer. Hence, the designer should be ready to make the necessary changes with you. Your designer and you can discuss the amount of revisions for a particular graphic in advance.  

  • Choose an agency that understands marketing and your industry

You need to understand that this whole process is twofold. You will be hiring a graphics designing service to create a brand consistency in return of marketing materials. Hence, the designer plays an incredibly important role for your brand. They need to convey the story and mission through graphics. As a business owner, you will surely guide them but, the thing to look for is their prior experience. If the graphic designing company has worked in your industry before, then it will become super easy for you. If they have not, just check their prior experience and innovation.     

 

Apart from that, ask the graphic design service manager for their design aesthetic. This will give you a clear idea about their work and you will also be able to judge, if their style will integrate with your brand. For example, you have a graphic designer that designs edgy and shiny modern cartoons. However, you require someone to create graphics for your conservative and authoritative company. Thus, these two styles will clash. Hence, you will have to make sure of understanding the work and design process of the graphic designer as well. This will help you to maintain a clear picture form the beginning only.

5. Use of graphics designing services in various marketing portfolios

Graphic designing can be incorporated in various marketing aspects. The first and foremost is your logo. It is the first requirement of any marketing strategy. Make sure to ask for multiple logos from your graphic designing company, so that it is easy for your marketing team to use it anywhere. Some of the graphic logo versions that you must take from your graphic designer are:

  • A light version which has a dominant light shade, so that it reflects well on a darker background.
  • A dark version that is dominantly dark and thus, reflects well on a lighter background.
  • A version of the logo that looks well on a medium with horizontal orientation.
  • A square version of your logo, so that it looks good on vertical or square format.
  • A separate icon of your logo that can be used separately from the actual logo. This will be needed if your logo contains only texts. If your logo is an icon, then you do not need a separate one.
  • Website

You will require graphics designing services while designing your website. This is one time when marketing and graphic designing really have to collaborate to align the final product. Your website acts more like a digital estate of your business. However, it is the most neglected marketing item in the list. Do not let that happen to you. Sit with your graphic designer and discuss each of your website page in detail with them. There are a lot of benefits of having a well-designed website.

If your website is visually appealing, then your visitors will be more interested in becoming your customers. A quality design project will want people to own products or indulge in services with high calibre. So, you need to find the right graphics designer company. You need to make sure that your website is not only attractive but, technically strong. It needs to be responsive and should be conversion friendly. Your graphics designing services needs to create a website that is SEO friendly so that the Google index crawlers locate it.

There is no point in having a website that cannot be found on the internet. It is more like a personal diary then. Apart from that, your website design should include call to action forms. This will skyrocket your conversions and increase the sales as well. Thus, hire a good graphics designing service, so that they end up making a pleasing design for your website.   

  • Marketing Materials

You will have to wrap your head around the fact that no one will be interested in buying your products, if your marketing materials are designed with basic tools like MS Paint. A well designed marketing material can weigh in gold for your brand. Also, your sales team will be able to confidently sell your products and services. Thus, graphics designing services need to be hired.

You need to understand that your flyers, brochures, catalogues and even pamphlets have to be designed by professional graphic designing services. The fonts and colour scheme needs to be in alignment so that it represents your brand properly. You need to understand that your customers might notice your off-brand fonts and inconsistent design much quickly as compared to you. Hence, a graphic designer can only come to your rescue and help you with all your marketing materials, so that they look professional and in alignment with your brand.

  • Blog Graphics and Pages

If you are looking to add blogging in your marketing strategy, then you will need a graphic design service for that as well. Blogging is one of the fastest ways of acquiring customers. You will have to put in all your marketing efforts but, you will also be able to score a lot of potential clients.

With blogs, content is the king but, if your blog page is not aesthetically inclined, then no one will want to spend time there. Your visitors are more likely to bounce as well. Hence, you will need a graphic designing service to help you create pictures and icons that interests the reader.     

  • Social Media Posts

Another marketing material that you need to skyrocket your conversions is the social media posts. Channels like Facebook, Instagram, Twitter and LinkedIn has taken its marketing game to the next level. Billions of people are joining them and thus, they make a very good marketing outlet. Most businesses are preferring to be active on them.

However, it is important to understand that you cannot be active on them without top graphic design services. This is because your competitors are also there on social media. To stand out in front of them, you will have to create posts that are polished, well designed and in sync with your brand. This can happen with the help of a graphic designer only. However, make sure to check with your graphic designer. Ask for his previous work so that you have an idea of his design range and quality.

You can even ask your graphic designing company to create standard templates for you which can be re-used by your marketing team for social media posts.

  • Presentations and pitch decks

You will need a graphic design service for pitching an idea to venture capitalists as well. Apart from that, if you are planning to showcase your quarterly earnings to the board, then also you need a decent presentation. Such presentations require charts and reports that are made by graphic designing services. You can make one for yourself but, if you have the budget, then get it made from a graphic designer.

It is not a good idea to rely on templates from Google or Apple slides. If it is an important investor or a client, then your presentation matters. So, hire graphic designs companies.  

  • Motion Graphics

Look for graphic design services who can create animated graphics. They are in trend and they catch the attention of the audiences like none other. Graphic designs companies work well for social media posts and advertisements. Apart from that, they can be used as GIFs, promotional banners and even videos.

Thus, it is a good idea to collaborate these motion graphics with audio as it can grab the attention of your audiences easily. Hence, graphics help drastically with marketing materials. If you notice, there will be no interesting marketing materials without graphics.

Conclusion

These were some of the critical points which prove that marketing and graphic designing go hand in hand. A lot of businesses avoid graphic designs companies to save their budget. However, in the longer run that does not help. Your marketing material needs to be visually creative and attractive. Also, graphics are required at every step of traditional as well as digital marketing. Collaborating the two can give you profitable results in your business. You can always get your marketing materials designed one by one, if budget is an issue. However, make sure to hire a graphic designing service for it.

At the same time, it is important for businesses to check the right graphic designs companies. It takes a lot of effort and time in discussing the requirements. Thus, it is a good idea to research on one of the top graphic designs companies and then set a meeting with them. Make sure to discuss all your terms and conditions with them. At the same time, understand their terms and conditions. Go ahead only if you are completely satisfied. Also, do not forget to check their clients and testimonials as it will help you to make an informed decision.

Let's discuss your product catalogue

Strategy + Branding = Next Level in Business
catalogue design

7 Effective Ways through which a Product Catalogue can lift your Sales

A business can be small or big but, it only has one goal of creating profits. Any business will want to enhance their sales and consume maximum return of investment. There are a lot of ways through which it is possible to increase the sales. The top most is marketing. One of the good ways of performing marketing is through catalogue design.

A catalogue can display all your products or services effortlessly. You can also include the description and business offers which can prove to be a great marketing strategy. Brochure and catalogue designs have the ability to bring in customers that were completely unaware of your brand in the first place.

Product catalogues have a lot of benefits of their own. Read on to find out.

Things to keep in mind while creating e-catalogues

1. Helps you attract targeted audiences

The best part about a vivid catalogue design is that is helps you to attract targeted audiences. You can make hard copies of the same and distribute the catalogues where your potential audiences can be found. For example, if you are selling beauty products, then you can distribute your catalogues to women in malls.

Apart from that, if you are planning on using e-catalogues, then you can run advertisement campaigns online. Your product catalogues will help you to reach the potential audiences online. Your catalogues can help in increasing the brand awareness as well.

2. Great reference of material

If you are opting for the latest brochure design, then it can help you fit a lot of relevant information. You can fill in the product descriptions and always use it as a reference while explaining anything to your clients.

However, it is important to understand that the information in the e-catalogues should be crisp and clear. Your customer should understand the purpose of your product. Only then you will be able to generate sales. The quality of your product description plays a major role in the buying decision of your client. When you are working with your graphic designer and content writer for the catalogue design, make sure to include all the unique selling points about your product.

3. Improves brand identity

Product catalogues were an important marketing mix during traditional marketing. They are equally relevant during digital marketing as well. Based on a research carried out by Frost and Sullivan, 69% of businesses have shifted to e-catalogues. This shift has equally proved to be a massive success for brand identity.

You can actually reach more customers as digital catalogues are easy to promote and are affordable as well. You can send them in mails and whatsapp messages to new and existing customers. However, make sure to tell your graphic designer to create brochure and catalogue designs that are mobile optimised. You can also run advertisements on various online platforms with a clear logo of your company on your catalogue. This will help in increasing the brand awareness as well.

4. You can include tailor-made content

The best part about product catalogues is that you can add tailor made content in it. You can customise the product descriptions as per your will and wish. Hence, you can add the unique selling points in the brochure which will attract various customers towards your business.

Another good part about latest brochure designs is that you can add real and authentic pictures of your products in the catalogue. You can even include the price of the product, if you wish to. Hence, the apt and precise information in a catalogue can always prove beneficial, as your audience can get a clear picture about your brand.

5. It promotes your company offline

With the best brochure design in Ahmedabad, you can choose to promote your product catalogue offline as well. A printed literature still establishes credibility of a company as compared to the text written online. Thus, you can always give your prestigious clients a hard copy of your brochure.

If your website in under maintenance or the server is down, you can always courier a copy of your brochures to clients who wants to see it immediately. Thus, product catalogues have advantages of its own. However, make sure to proofread your catalogue before giving it for printing. Having grammatical and spelling mistakes in the catalogue will not leave a good impression on your clients.

6. It focuses on product benefits and brand attributes

The recent rise in e-catalogues has taken the business world by storm, as it is possible to reach clients that were never there in the first place. However, in order to reach such clients it is important to understand the attributes of your own products. Brochure design in Ahmedabad can prove to be successful, if you find out the problem that can be solved with your product.

Once that is done, you can write all the problems your product is solving. Apart from that, add the benefits and brand attributes as well. For example, if you are a skincare company, then add appropriate product descriptions. You can write benefits of your products such as clear skin but, also mention that it helps in removing acne. At the same time, if you use organic raw materials, then ask your content writer to add that as well, because it is acting as a brand attribute.

7. It generates customer leads

A well designed e-catalogue can generate a lot of customer leads. The only thing is that you must advertise it properly and run strategic ad campaigns. However, always remember to ask your graphic designer to add a contact form in your brochure and catalogue design. In this way, you will be able to collect the data of you customers.

Once you have their mail id or contact information, you can always send them your updated brochures which contains the latest price list and offers as well. Apart from that, you can always add an order form in the product catalogue. It will be easy for your clients to check the brochure and order at the same time. Although, you will have to discuss in detail about this with your graphic designer in your initial meetings. Only then he will be able to show you the latest brochure designs.

What kind of product catalogue designs are relevant?

It is important to plan the structure of your e-catalogue. You can opt for aesthetic designs, if your business permits. Even the basic design works. This is something that you must discuss in detail with your graphic designer as he will be able to guide you in the right manner.

Apart from that, you can have a front and back cover for your product catalogue. Ask your graphic designer to be as creative as he can for these pages, as they have the potential to attract your clients. After that, include introduction pages to explain about your brand. You can include information about your company and how it started. Also, the main attributes of your company can be added here. This will make your audiences feel more connected you.

Then, your e-catalogue can have product pages. Make sure to keep the product pictures big, so that the audiences can have a clear idea. At the same time, photography is a really important aspect of product catalogues. It is a good idea to hire a professional photographer for the same. Only then, the images will look professional in your catalogue.

It is possible to even ask your graphic designer to create certain images for you through soft wares. However, you will have to explain your products to your designer first. Only then, he will be able to give some inputs to you. At the same time, think beyond product photography. Do not stay stuck there. If your brand demands, then add some lifestyle elements in your catalogue as well. Brochure design in Ahmedabad is a good idea as a lot of designers help with these attributes.

Hence, it is important to understand that creating the latest brochure design needs planned layouts, appropriate content and attractive images. All of it requires a team who can put specific expertise and efforts to come up with the desired solutions. Thus, it is a good idea to hire someone who does brochure design in Ahmedabad.

Conclusion

You will be missing out on a lot of business opportunities, if you do not plan on making a product catalogue for your business. The market competition is really high for any business. Hence, it is important to adapt to each and every marketing strategy. You do not want to miss out on customers, only because you chose not to create an e-catalogue.

If you want to stay relevant, you have to be present everywhere. This can be easily done with the best brochure and catalogue designs. Digital catalogues can prove to be a powerful addition to your marketing strategy. It truly is a great medium for promoting your products in the most engaging way possible. At the same time, make sure to focus on improving the quality of your products. They need to be intact and effective for driving sales. All of the marketing efforts will be useless, if the products are not useful to the customers.

Let's discuss your product catalogue

Strategy + Branding = Next Level in Business