Logos are one of the most important aspects of any business. The reason of logo design importance is that it is an image that gives your company a unique identity and personality in the industry. It also enhances the visibility of your company. If you consult any logo design company, they will tell you that the human brain is more prone to remembering images, than they are in remembering texts. The logo of your company will hold the power to make your company recognizable among the other companies in the industry. It helps your company in appearing unique to your customers.
The types of company logo you company in various ways. It will give the people a hint about the kind of services or products that your company provides to its customers. There are also several types of company logos. The logo of your company can be small and simple, or it can also be a bit bigger, based on the type of logo that you want. You can choose among these types of company logos but what matters the most is that it should be powerful enough to boost the credibility of your business. The top logo design company of India will tell you that a strong logo will be better for your company as it helps you in improving the brand identity as well as the monetary value of your brand.
If you ask the professionals, there are three important types of company logos. Read on to find which logo serves your company the best.
The Typographic logos are those which usually are simple and devoid of any graphics. These types of logos usually just consist of the name of your company in a font which is customized to be of your preference. But it is important that you keep in mind that a font that already exists cannot be copied in order to make a logo since it is necessary that the logo is unique. You can also try to make sure that your logo is not only customized but also has a unique touch to it. There are several such examples of these kinds of logos, a few of them are – Absolut, Facebook, Disney, Visa, Google and FedEx. These logos might be looking modest, but they are also the best way to make sure that the full name of the brand is covered clearly.
The most famous type of logo is known as the combination logo. This is a type of logo where the graphical symbols are inserted along with the other necessary symbol or even within the symbol so that it can give to the logo a unique look. When you inspect most of the company logos existing now, you will see that most of the logos of the recent companies are now actually these kinds of logos. Also, these are the types of logos which seem extremely creative and are also attractive as they consist of both graphics as well as texts. The main reason behind the majority of people choosing this type of logo is that these can be used in an extremely creative way to design the name of the brand. The most known examples of this logo include Harley Davidson, Puma, Taco Bell, MasterCard, NBA, and WWF.
The logos which consist of only symbols are known as symbolic logos. In this type of logo there is no text and thus no confusion about font size and font style too. These logos came into the scene through the combination logos only and later emerged as a type of their own. Most of the brands go with the combination logo and finally when the brand becomes recognizable and famous among customers and in the market, they drop the text and change to only symbol, thus taking the symbolic logo. Example of those are Volkswagen, and some social media platforms like Twitter.
A few things that you need to keep in mind while choosing from the different types of company logo are –
• Your services must be unique from the others in some way.
• Your brand should be renowned or at least recognizable by the customers.
• Make sure you have kept combination logo for necessary amount of time before taking symbolic logo.
If you are looking for a logo design company, then head to AdVoice. They have an illustrious portfolio and they are experts in creating different types of company logo.