Real estate is a massive industry that is defined by competition and opportunity. It is necessary to focus on the demands of the consumers while providing the right kind of service. However, to get ahead in the competition, it is equally important to market and perform branding activities for your real estate business. You need to embrace the marketing trends and be ready with the necessary tools. One of the marketing strategies that works the best is real estate brochure designs.
A lot of people feel that with the introduction of digital marketing, brochures are not needed. This is their biggest mistake. In the field of real estate, brochures work well with the customers. They can even mark various things on the brochure for their convenience. It gives a better idea of the property as well. At the same time, digital brochures are also very helpful, if you do not want to get them printed. You should always opt for the latest brochure design as it leaves a good impression on the customers.
Things to keep in mind while creating engaging real estate brochure designs
Define the customer, Define the brochure
The first step to creating a brochure is to define your consumer. If you feel that everyone is your customer, then you are highly mistaken. You will have define your customer by their age and economic status. The economic status is an important factor to consider while creating real estate brochure designs.
If you are planning to sell higher end properties, then your brochure should be designed in that way. You will want to use minimalistic and classic colour. Also, if you are planning to get it printed, then you should probably go for a luxury paper as well. If you are developing a brochure for an average property, then you might want to highlight the price and the features in the design. Thus, your target audience will check different things in your real estate brochure designs and thus, you should fulfil their expectations. Hence, as a business owner, it is your duty to convey your target audience to your designer.
This is a very technical thing and your graphic designer will surely help you with this. However, it is important for you to keep this thing in mind. White spaces are really necessary for real estate brochure designs. Clarity speaks a lot and you require that while advertising real estate properties. It is important to understand that you need to be clear on everything from your site layout, features, address of the property and contact details, while working with a brochure maker. Hence, white space helps with readability and makes things easy to comprehend for your customer. You should never underestimate the power of a white space in a real estate brochure.
Keep it simple
Real estate brochure designs should be really simple. It is necessary to avoid gaudy colours and a lot of text. Just add the important features and unique selling points of a particular property. A lot of information in the brochure will not allow your customer to focus on the important aspects. At the same time, do not confuse your brochure maker as well. If you add too much information, even he will not be able to create a good design for you. Hence, you will have to decide and filter the important points. Always remember that simple designs work better and are interesting. For example, you can use an embossed design for the title to highlight it and keep rest of the things simple in the brochure.
Focus on the Pictures
When you are in the field of real estate, everyone knows that you take business seriously. Also, appearance is everything in your field. The way your project yourself, your brand and your brochure decides the sales. Thus, it is important to have 3D pictures of the property on your brochure. It is important to remember that a proper graphic can make or break your sales. Make sure that the 3D pictures are made with precision and they look their best in the brochures. In real estate brochure designs, even the slightest changes and edits can change the entire game for you as they can attract your customers by increasing your sales.
Always hire a professional designer to create the latest brochure designs. A lot of people feel that they might lose control over the creativity and thus, try to make their own brochures. This is the biggest mistake that you can do for your real estate business. A professional designer understands the ratios and creates a brochure that is appealing and attractive to the eye. Even this can persuade your customers to buy your properties. Brochure size also plays a very important role in real estate design. You will need brochures which are of A4 and A3 size. All of these things can be suggested to you only by a professional brochure maker.
Branding is essential for every business. However, branding your brochure is considered to be one of the most important marketing strategy. Thus, do not forget to add your company logo and tag line in your brochure. At the same time, make sure that it is bold, clear and visible. As a real estate business, your brochures should be for the customers to remember you. You also create them to inform your clients about your new sites. However, informing them is useless if they fail to recognise you or do not know you. Thus, create certain brand guidelines in the form of colour combinations, fonts and logos. Make sure to ask your graphic designer to add those in each of your real estate brochure designs.
Content and Proof
Brochures contain a limited amount of text. However, it is important to create text that is precise and also sells. If you do not have this skill, then make sure to hire a professional for the same. Your customers will judge you based on your brand and offerings and thus, it is important to get the content right with the design. You can take help from your brochure maker for the same.
At the same time, make sure to continually perform proofreading checks. It is not something that you should do at the end of the design process. This is because if you have edits, then it will be easier for your designer to cater it in the process, rather than doing it in the end. This is just to ensure that there are no errors for the same.
Make Subtle Adjustments
You can have a standard format, since you are creating a real estate brochure design. However, certain design adjustments can make your brochure look classy and minimalistic. For example, you can just use the corners and give them a rounded edge. This will give a soft look to your brochure. It will appear friendlier as well. You can use such designs while creating brochures for holiday homes and farm house properties. While creating brochures for such properties, it is important to use warm hues like brown, crème and green. This will give a great look to your brochure. It is necessary to discuss these things with your graphic designer.
Use textures for your brochures
Different textures give an aesthetic look to your brochure size. Real estate brochure plans contain geometric designs of layouts and properties. Thus, to break the monotony you can use graphics of textures in background on your texts. This will look really attractive. Use these things while creating brochures for high-end apartments and offices. Try using a contrast with dark pages and bright colour in your brochure with textures. This is one of the latest brochure design which appeals to a lot of different customers. Such things add an interesting dimension to an otherwise stagnant subject matter.
These were some of the points that you need to remember to create the best real estate brochure designs. Make sure to discuss every detail with your brochure maker. Take enough time to create a brochure. Do not haste because that will not help your business. This is because a well-written and well-designed brochure can increase your sales and attract your customers.
Make sure to digitalise your brochures as well. Upload them on your website and social media channels, so that you can attract your customers form these as well. Check the brochure size for your digital media. You might have to tweak that a little based on the channel you are uploading the brochure on. You can always ask for help from your brochure maker for the same.
If you do not have a brochure already, then get it made. Brochures will help you drastically, for your real estate business. You can also tweak your existing brochure design, to the latest brochure design with a help from the graphic designer.