First thing while designing any magazine cover, we need these answers on hand. Design purpose, Business need, service, and industry type, Brand theme, as well the target audience for whom this magazine will be.
Target audience and marketing goals are the essential factors of the magazine design process. Magazine for real estate clients is obviously different than the automobile company. As readers change, the approach to tell the brand message also changes.
And that’s separated us from other magazine designers that we focus on the end-impact first. This helps us in creating a custom cover design for every magazine design project we get.
Magazines provide more content than brochures, and also we need to make sure that it doesn’t seem boring. If our magazine is for educational purposes, we just don’t let over creativity ruin the informational purpose. In that case, we focus to present every important information better. Headings, text selections, bullet points, and scannable format works there better.
Whereas working with Health and fitness clients, our approach to magazine design is moved to Graphics. Attention-grabbing lines with high-quality real images make it more realistic, as it needs to.