There are millions of users on social networking sites. Hence, the attention span of audiences is quite less. Thus, to stay relevant, it is important for you to post every day. Also, if you post every day, your posts have a better chance to reach to the explore feeds of these social media sites.
Apart from that, once your post starts to trend, it has a higher chance of having more number of social shares. This has a definite impact on the search engine result page rankings too. Thus, this is one way of beating the immense competition on social media.
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