Tips for Logo Design Concept

8 Insider Problems that affect your Brand Development

Branding is a very important area of any business. It is a vital asset and most companies thrive on that. However, after that it is important to give quality products and services too. They make your customers stay for the good reasons. Also, you can increase your profits based on those only. Hence, it is important to focus on both these things. Giving less attention to any one of them will hamper your brand image and overall market value. If you are looking to create a lasting impression and a good brand for your business, look for branding agency in Ahmedabad. They are professionals and thus, they understand what they are doing. They can guide you in the right way. 

However, there are certain misconceptions of brands. It is imperative to solve all of them immediately as it can hinder with the overall process of your growth.

1. Logos are Tags 

Many businesses feel that designing a logo is the only thing to do. Once you have decided the name and given it a logo, the business will turn in to a brand. It is a very wrong thought. The first step to branding is a logo. However, a brand is developed by its publicity and popularity. After that follows, fulfilling the needs of the customers. If you fail to do this step, then the others do not even matter. You can have the most creative logo and the best PR management but, if your customers are not happy, then it is of no use. Brand development is a process and each step must be fulfilled.

2. Branding requires an investment

Well, brand development process requires certain amount of money but, that does not mean that it is very expensive. At the same time, it is important to understand that companies offering cheap branding services are just doing marketing. There is a vast difference between marketing and branding. Both are equally important for the growth of any business and thus, you must have a budget to invest in both.

3. Branding leads to obligations

Branding creates obligations is a useless misconception. Many businesses feel this way because each brand has an emotional connect with the audiences. At the same time, brands are expected to maintain a very strict standard of quality and services. Although, this does not mean that it creates obligations. Instead, it will help you to do good work. Also, storytelling in the form of branding is a good idea as it will help you connect with your audiences in a better way.

4. Branding has nothing to do with sales

This is one of the misconceptions of brand. Many people feel that a brand value has nothing to do with sales. Instead, the opposite is true. The higher the sales, the better the brand value. Customers usually prefer to invest their money in a brand that is popular and in trend, instead of going for something that is totally new.

5. Branding is a onetime investment

A lot of people feel that they can hire a branding agency for one term and achieve great results. Well, that is not true. You will have to have a branding budget for every term. This is because branding needs to be changed with the upcoming trends. Also, it is important to maintain a certain personality in the market at all time. All of this can be done with the help of a top notch branding strategy only.

6. Branding is complex

It is nothing but a misconceptions of brand. Branding is a simple process, if understood properly. All you need to do is create a lasting impression on your audience’s mind. At the same time, you need to give them clarity about your products and services. Branding creates a strong platform for the company and the customers as well.

7. Branding needs a master plan for growth

You do not need a master plan but a tangible strategy. You can always contact a good branding agency and they can come forward to help you. It is important that you acquire a logo, one identity and one message that is common through all platforms. It will help in building your popularity and publicity. 

8. Focus on competitors

A lot of businesses focus on their competitors for branding strategies. It is meaningless as it can hamper the growth of brand development. It is a good idea to keep a check on your competitors but, just focusing on them blindly is of no use. Instead, focus on making your brand better and you will surely thrive.

Conclusion

These were some of the misconceptions of brand. You must understand these things and try to focus on your business completely.

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7 Ways through which people will invest in new brand

Branding has to play vital role in any business. Without branding, you cannot take your business to different heights. Branding is responsible for creating a relationship between customers and a company. Branding is an important investment for your business life as it can yield returns like none other. A brand improves the position of a particular business and thus, it is worth investing in. However, it is a good idea to collaborate with a professional branding agency in Ahmedabad. They will understand your business and guide you in the right way. However, once you start with branding, your responsibility as a company also increases. You will have to deliver the right kind of products and services while maintaining its quality. 

As a business, when you see yourself reaching to the customers frequently, then surely you are in need of brand development. Read on to find out why you need branding.

1. Customers ask for the wrong products

When you find customers coming to you but, with queries of wrong products. This can include products that you do not keep at all or services that are slightly different from yours. This just means that the branding is not happening properly. It is conveying a wrong message to the customers. Thus, you must quickly hire a branding agency and make the necessary changes for your business. 

2. Customers do not understand your services or products

A lot of times businesses doubt their products and services when they do not get enough customers. However, that is not true. Sometimes, it so happens that you are not able to convey the right message to your clients about your brand. This can prove that your advertisements are not right. They do not contain the necessary benefits and information about your products and services. Thus, you need to change that. At the same time, understand that developing brand trust is important as customers will reach a business after that only. 

3. Competitors are more popular

Well, this is a very good reason to hire a branding agency. They are professionals and thus, they will understand the market scenario and your competitors. Based on that, they will make a strategy for you which will help in overtaking your competitors. You will have to find innovative ways of attracting your customers. So, do not think of copying your competitors.

4. Branding needs to be in sync with the trends

If your business has not undergone a brand development process from a long time, then you must prioritise it immediately. This is because branding needs to change with every passing year. There are new tends coming in the business world and your branding strategy needs to keep up with them. Only then, the customers will be interested in your products and services.

5. Developing brand trust

This is one thing that you must strive for. It is because a lot of people are brand loyal. They will go for a product without reading the information or testing the quality, if it is from a certain brand. Hence, if you create a proper reputation for your brand, then a lot of customers will trust and you can use that as a leverage to make sales and profits.

6. Change the product strategy

When people invest in new brand, they expect it to add some value in their lives. However, it is a good idea to attract customers with offers and discounts. So, you need to sit with your branding agency and make a strategy of all your products as well. If you are an established brand, then also you must keep offers on products that are outdates or are not running well. In this way, you will be able to catch the audience’s attention. However, it is a good idea to think of innovative strategies that will help your products work. 

7. Do not use a complex brand name

This is a very important part of brand development. Most people think of stylish and complex names to stay apart from the rest. It is a good idea but, it can create a problem when customers cannot spell or write your brand name properly. It can create a state of confusion for them and they might forget about your brand as well. At the same time, it creates a problem with digital marketing as well because the search engines cannot understand it. So, choose a simple name as that will enable clients to invest in new brand.

These were some of the important tips to remember for a rock solid brand development process.

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How-the-right-graphic-design-can-create-a-hypnotic-effect

How a Good Graphic Design can create a hypnotic effect of decision making on the customer’s mind?

Graphic design is used almost everywhere. You can look around and find products or banners designed with the help of graphic designing. It has become very common but, it is not as easy as it looks. It is a very creative job and thus, it requires passion and dedication. Since you find graphical designs everywhere, you need to think out of the box every time. This is because only unique designs will be able to capture an audience’s attention. A good graphic design company in India, will keep their eyes open to the latest trends and help you design some innovative creative for your business. 

However, it is important to understand that only seeing creative designs will not help. There is so much content to consume when you look around but, it is important to practise it as well. Check the creative punch but, start practising as well. Effort is a very small word but, it literally means everything when it comes to graphic design.

Normally, you might notice that one product gains a lot of attention and popularity while the other does not. The gap between these two is effort. Clients’ usually can only see what their eye show them. The back end effort is something that makes a complete difference. Hence, it is important to work with a creative graphic designer. He is one person who will be able to bring value to your designs with adding some effort. At the same time, it is important to understand that customers do not get impressed merely by creativity. However, that shows them some effort and they always appreciate that.  

There are various strategies and design processes. Every designer has a different one. You should also ask the graphic design company you hire, about their process. It does not matter what type of rules and strategies they are applying. The important thing is that it should hit the subconscious minds of the target audiences. Only then the whole process will be beneficial. 

A lot of businesses use graphic design to hit the subconscious mind of their potential clients. They do this because it is a proven fact that the subconscious mind helps a person with decision making and actively suggests things. Hence, it is important to design the posts and banners in that way. Even if you do a very basic approach in the right way, it can tap the correct nerve of your potential audience. 

Have you ever noticed that why certain things catch your attention quickly while you never notice certain things?

The answer to this question is that the graphic designer understood your subconscious mind. He might have used the right combination of colours, fonts and vibrancy. Also, the accuracy and amalgamation of all this acts as the perfect treat for your subconscious mind.   

This type of design process can also be termed as hypnotherapy. It puts your conscious mind to rest and activates your subconscious mind. Graphic designers usually have the power to do all of this just by designing the right logo, banner or social media post. This can be done by the top notch graphic design company of the country. Such graphic designers are also known as hypnotic artists, if they have the ability to invoke the subconscious mind of people. They simply generate this effect with the help of their tools and designs. 

However, such kind of things can be done by a very professional graphic designer who is passionate and serious about his job. It is important to understand that he will charge you for this complete process as well. Although, it is a good idea to invest some amount of money in such kind of graphic design as it will benefit your business drastically. This is because the real reason behind getting graphic designing done is catching the audience’s attention in such a way that it control the mind to make a decision. This is also one of the major reasons that certain customers regret buying things just after seeing them. It happens only because of a trick of graphic designing.

Communicating a message in not a big deal in today’s time. However, communicating the right message will take a lot of effort and creativity. The message needs to be delivered to subconscious mind of your target audience and it should revert back with a positive response. Thus, you should collaborate with the best graphic design company as they can make this possible.

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How-can-Branding-change-your-business-game

How can Branding change your business game in 2020?

Having a business is one thing but, creating a brand is another thing. A lot of people own small or big businesses but, only a few can own a brand. Brands are illusive and thus, they are loved so much. However, it take a lot of time and effort to convert a business in to a brand. Also, gaining recognition in such a competitive market is not such an easy task. However, with consistent branding efforts you can always reach there. Also, once the brand is recognised in the market, it is up for competition with other brands in the same field. 

Brand recognition needs perseverance and patience as any inconsistency in the process can hamper the overall reputation of your business. Branding creates your perception in the market and it is important that it is a good one. It is a good idea to hire a branding agency as it can help your company turn in to an industry leader. However, a lot of other factors work too but, branding can help in attracting customers drastically. Also, people are able to recall your business easily, if the branding is right. Apart from that, they will recommend it to others and even they can remember it, if it a proper brand. There are a lot of branding agency in Ahmedabad as well. They can help you set your business and establish it in a good way. 

However, there are certain things that a good branding creates. Read on to find out.

1. Possess a strong brand presence

When you start out, you are definitely a small business. You cannot turn in to a big business overnight. However, with branding you can create a good impression on your customer’s mind. It also tells them that you are here for long and the value that you add in to your business will show you in a different light as compared to other companies. Also, good branding will help in increasing your sales and that will add on to your profit as well. If you have the right budget, then it is possible to hire brand strategists for your business too.

2. Give privilege to your business

You need to enlist your goals properly. Do not run behind customers and money that are hampering with your brand morals and ethics. This will hamper your brand reputation in the longer run and you will lose your brand momentum. Also, running after everything can lead to inconsistency as well. Hence, you will lose all the branding efforts that you have done up till now. Always make a branding strategy with a branding agency. They will help you to understand what works for you. Once you put in the right efforts in the right direction, your business will definitely thrive and succeed.

3. Rectify your products

Branding is important and most necessary for any business. At the same time, it is one of the most difficult parts as well. When businesses are starting out, they often provide their products and services with discounts to penetrate the market. However, you do not have to sell your services or products in a way that leads you to loss. Instead, give discounts and take customer feedbacks. Based on that, you can do the necessary changes and then sell your products with confidence at the right price. Branding strategists can surely help you with this part.

4. Enlist long term goals

It is important to note down your goals. You will be able to create a good branding strategy based on that. Your long term goals will decide your short term goals. Also, a cumulative series of actions, events and decisions can be made based on that. It is important to understand that building a reputation is important. Once you do that, you will be able to make sales automatically. Also, identify your business and its values and then take some risks in the process so that you can explore the maximum potential of your business.

Conclusion

Branding creates a lot of difference for your business. These were some of the important points to consider while discussing your strategy with a branding agency. It is always a good idea to seek some professional help when it comes to branding.   

If you are looking for a branding agency in Ahmedabad, then head over to AdVoice. They have a vast portfolio as they have worked on branding, graphic designing, logo designing and more with various clients. Contact them for further details on prices.

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Proven-Branding-Elements-Checkpoints

Proven Branding Elements Checkpoints that enhance brand persona

The modern era of business demands different strategies and techniques. There are various resources that are present in today’s time. However, the key to those is consistent messages. Hence, the branding agency in Ahmedabad creates short messages through which their customers can identify them quickly. Brands usually create these messages so that the customers can identify them easily. These messages also gives a brief introduction to the public defining their main objective and what they do in the market. Nowadays, the environment around is filled up with various kinds of communication channels. Thus, the brands need to think out of the box to set themselves apart from each other. Brands usually entangles with various kinds of marketing strategies to attract the maximum number of customers.

Types of Branding Elements

Intangible : Such businesses point out a specific promise and personality about themselves

Tangible : This element refers to brands that use logos, signs and sounds to make themselves recognizable

Branding elements are important as they define the brand personality. Almost all brands assure customer loyalty and trust. They try and point out the important emotions of their customers and try to form a bond with them with the help of their products or services. It is a propaganda which can be created with the help of a branding agency. However, it hits a particular customers based on their own personal experiences.  

The major key points of a brand

1. Personality

The brand overall can emit a vibe which forms as its personality. It gives you a complete idea of all its products and services rather than focusing on one single product or service.

2. Storytelling

Every business has a unique story to share with potential customer. Sharing it with the customers can create a huge impact. Hence, it is important to include the details of the upbringing and growth of the business. Do not underestimate these stories as people will be able to connect to the authenticity of your business with the help of these stories. A well-known branding agency will be able to help you with the best kind of storytelling.

3. Consistency

A well-known brand will always maintain its quality and quantity. This is the major reason that a business becomes a brand. Also, people like to invest their money in brands that are consistent. So, indulge in that.

Factors that makes a brand important

Brand strategy is a very important thing. You will have to sit down and list down a key of branding elements and the process that you will perform. Only then, you will be able to gain popularity amongst audiences. The major factors that you must keep in your mind are:

  • Increase in the sales of products and services
  • Always consider the values of the brand since almost all of them assure quality and its guarantee
  • Shorthand provided by the brands
  • The complete history of the company should be represented by the brands in the form of storytelling
  • The brand strategy should include building up of network amongst various organisations so that they can become common to the public.

Important points to remember before creating a brand strategy

This is a very important question and thus, you should ask the same to your graphic design company. Most companies will follow a legit design process and present you with the best design. However, they fail to follow up or do the necessary changes in the prototype timely. Hence, you must focus on that. Ask them their procedure for follow ups. It is important for the company to understand that a graphic designer’s work does not end once the design is submitted. In fact, it starts from there. It is a good idea to discuss all of this in detail, beforehand only.

Why is it important to hire a graphic design company?

There are a lot of factors to consider before promoting your brand. Some of the brand important key points are:

1. Always understand what your company specialises in. Based on that, create a list of your unique selling points.

2. Your products should have something different and unusual about them. Apart from that, it should also add some value in your customer’s life. These things are the most important part of brand strategy as they will help in attracting the customers.

3. List down a specific audience for your products and services. Once you define your audiences, it will be very easy for you to enlist the brand important key points too. 

4. Make a list of what your customers should expect out of your brand, once they approach you.

5. Make a list of your brand competitors as well. This will give you a better clarity and you will be able to decide your further steps based on that.

6. Different things that point out the innovative things that you must do to set yourself apart from the rest.

7. Use various languages in mass advertisements.

8. Have a specific set of colours, fonts and style to set your brand elements separate from the rest. 

These are some of the brand important key points to remember.

If you are looking for a branding agency, then head to AdVoice Inc. They have a proven track record for branding, graphic designing, logo designing and website designing. For further details, please visit their website.

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6 Tested Questions that help choose your Graphic Design Company

Graphic designing has become an integral part of digital marketing businesses. However, hiring a good graphic design company in Ahmedabad can be a very daunting task. This is because there are a lot of players in the market and choosing someone that is compatible with your needs and demands can be an issue. This is because a good graphic designer can only help your brand look unique and help you in attracting the customers. 

A graphic design company usually helps businesses achieve their goals. It is a good idea to hire a graphic designer for your business as it will help you to form a digital influence. Although, you must ensure that the designer understands your business and maintains their responsibilities based on that. Although, a lot of businesses are worried when it comes to hiring a graphic design company in Ahmedabad. 

So, to avoid confusion, you must ask the company a few questions.

1. Ask about their creative role while looking at their portfolio

The first thing that you must do is check the graphic design portfolio of a company. Once you like the designs, you must ask their creative role while performing them. This will give you an idea of their innovative possibilities. You can ask them the timeline also in which they finished the project.

2. Can you please show me the results of the work that you have done?

The best graphic design company will always show you quantitative results. You must focus on the figures because that will give you your return on investments as well. However, if you find the results unsatisfying then it is better to move on to the next company.

3. What type of team will be working on my project?

It is important to meet the team that is working on your project. You need to connect to them personally as it will be easier to explain your expectations and demands to them. Get the full name, titles and their responsibilities from the graphic design company.

4. Give a brief about your graphic design process

The best graphic design company can be set apart based on their design process. However, their process should be simple not complicated. They should be able to simplify their complicated process to you.

5. What are you charging me for my project?

The next step is the quotation of the project. You need to do enough research before negotiating with a particular company. Also, once the graphic design company sends you a quote, ask them that why are they charging you for the same. 

6. How will you follow up with us?

This is a very important question and thus, you should ask the same to your graphic design company. Most companies will follow a legit design process and present you with the best design. However, they fail to follow up or do the necessary changes in the prototype timely. Hence, you must focus on that. Ask them their procedure for follow ups. It is important for the company to understand that a graphic designer’s work does not end once the design is submitted. In fact, it starts from there. It is a good idea to discuss all of this in detail, beforehand only.

Why is it important to hire a graphic design company?

A graphic design company can help you elevate your digital marketing game. If you are planning to be active on the digital sector, then you will need graphics regularly. You cannot focus on that as you need to focus on your business. Thus, outsourcing the work to the best graphic design company is always a good idea. They are well-versed with the complete designing process and have a team for almost anything.

However, it is a good idea to sit and discuss everything in detail. Understand their clauses and norms. Also, explain then what you expect out of them. Once communication is done, it will get really easy to work. However, most businesses do not take the time out and do proper meetings with their graphic design company. The problem starts from there. Thus, note these questions down and discuss each point in detail. It is a good idea to explain about your business in detail as well.   

Are you looking for the best graphic design company in Ahmedabad? Then, head to AdVoice. They have a wonderful portfolio as they have worked with various companies for their graphic designing needs.

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logo design importance

Logo Design Importance : Rules that make or break a brand

A logo is one of the most important things that a company is concerned about. It is not just a picture, but it forms the identity of your business in the industry. As a new growing company, most of them, take the help of any good branding agency. If you ask any such branding agency, they will also tell you that a logo design is much more than just a simple graphic designing. The main point of logo design importance is that it is actually a small introduction to your company. Branding creates a name of your company in the industry and logo gives a face to that name. Therefore, many companies choose to take the help of a logo design company who professionally make logos for such companies. 

Read on to find some of the most important rules to keep in mind when you are making a logo.

Make sure to make a rough diagram before you make a final one

Logo design is one of the creative tasks. We cannot just fix a time and sit to do this work. Creativity comes and goes abruptly. Therefore, make sure that you make a rough drawing of your idea whenever you have any idea. In case you don’t know how to go about it, you can also study some logos of other similar companies in order to make sure that you know what your final design should look like.

Maintain a balance

One of the main points of logo design importance is to make sure that the logo is easy to remember and catches the eyes of the people very easily. To serve this purpose, the logo has a very balanced combination of shape, size, colour, graphics and other related things to make it extremely impressive and appealing. However, this is one such logo which you can afford to break if the logo looks good and catchy without it.

Make sure that the logo is of the perfect size

Branding creates a name and identity of your brand in the industry. This will bring your company to the attention of more and more people. Also, a huge number of people in the industry visit websites from their smartphones now. Thus, make sure that the logo has a perfect size so that it can fit the website in any view.

Use the colours to your advantage

Use warm colours for better visibility. These will make your logo look more appealing and will also evoke the right feelings in the minds of the viewers.

Make sure that the design complements the company

Keep your client in your mind while doing the research. Remember about the audience and the services the company provides and then design the logo to get the right one. Every company or business follows different ethics and thus it is important that there is something unique about their logo too.

Typography is important

One of the main things that a logo design company focuses on is the typography. The typography has to be unique to give the logo a unique sense. So don’t be afraid to experiment with the fonts.

Make sure you don’t deviate from the goal

The main goal of a logo is to get the company recognition. Logo design importance is to allow the viewers to easily recall the brand in their mind. 

Different is good

If the logo you make is different, it will only help the company in standing out in the crowd of other companies and overall, in the industry too. Be innovating and make your style to leave an impact in the market.

Make sure it’s not too complicated

A good logo is one which is easy to remember. If the logo is simple, it will make the name of the brand easily recognizable and that is the main reason behind the companies having a logo.

Don’t overdo the effects

As a designer, you have a lot of powerful tools to use, and even if them seem extremely tempting to use, do not go for all of them. It will only make the logo look overdone with effects and will ruin the whole look. 

Make sure not to copy others

You can take inspiration from others, but don’t directly copy anyone’s logo or typography. A logo needs to be unique for it to fulfil its purpose.

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web design trends

5 Best & Amazing Design Trends for 2020

Web design trends fall under the category of those things which changes a lot with time. For example, if you put a little bit more focus on the modern websites being set up nowadays, you will observe that the designs of the navigation buttons are amazing. These designs are better in a way that they capture the attention of the visitors. It not only makes a good impression, but also gets you good response from the viewers. Different types and styles of design trends are now in use however, there is no guarantee that this design will have the same response in the very next year, Designs are something which fall under the creative category. Therefore, it is important that the web design trends are always up to date. There are a lot of new ways in which you can explore the world of designing. Listed below are five of the best web design trends which might help you in the coming years to gain a good idea about what to do in web designing

Dark mode

Dark mode designs look really modern and they are great for the eyes. They make all the design and colours pop. Such web design trends are classy yet minimalistic. Such themes work great on OLED screens by saving power and extending screen lifespans. At the same time, their utility does not stop them from looking phenomenal. They just accentuate other colours and make everything look aesthetic. 

Choose imperfections for personality 

Hand drawn design elements add emotions and humanity in to a website. This is because perfect and impersonal graphics have been the design trends for years now. Hence, the visitors are craving for personal and imperfect graphics on the web. In 2020, you must include some hand-drawn graphics as it will add some soul and realness in your website. It will also add on to your brand personality as you can create customised stickers and tell your brand story in your own way. 

Immersive 3D elements 

People are delighted to see 3D visuals. This trend had taken a back seat only because of limited technology and expensive price tag on it. However, now the technology has advanced and thus, you can design in 3D without NASA-tier equipment. This has opened the gates for more designers to create 3D elements.

Soft shadows, layers and floating elements 

This trend helps in creating depth. You can add soft shadows and floating elements to give an interesting depth to your website. Apart from that, this effect can be used for texts and photos as well. It is possible to add some feature of material design and add a little oomph to 2D layouts with soft drop shadows and layering elements too. Such web design trends are invented for the extra depth that is needed for creating interest to the visual eye. Such designs also give a lightweight feel to your website. It will look as if the elements are floating on each other with a sharp contrast. Such effects will add life to flat lays as well.

Make sure to add videos to it 

Add small videos here and there in your web page so that you can also better presentation along with content and images.  Make these videos in the form of little slide shows so that they can serve the purpose of explaining things to the viewers without taking much of their time. The slideshows or videos also give you an opportunity to add more images to it. Videos are always a better way to explain things to people or hold the attention of your audience.

Mix photography with graphics

This design trend resonates with the collage like trend. You can either add some elements to a bland photo or add some serious attributes that help you communicate better with your audiences. It is a great way to get your images customised and add some personality to them. However, make sure to add graphic elements that match your brand’s personality and complement the original picture.   

Conclusion

These are the five of the best web design trends that you can follow in order to make sure that your website can hold the interest of the people.

If you are looking for a graphic design company in India that is well versed in all of the web design trends, then check AdVoice. They have a great portfolio and they can cater to all your graphic needs. 

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