10-logo-design-tips-for-small-business

10 Proven logo design tips for small business owners

by Case StudyGraphic Design

A logo is a very important aspect of your business. Logo design tips and It can either make or break your business. You need to be very careful while choosing a logo. It has the potential of communicating your story with your audience. Also, a logo will catch your customer’s attention first. So, make sure to design it in the most unique way possible. A lot of businesses face a lot of problems when it comes to logo designing. They are confused with the technical and creative options. To avoid this, you must hire a logo design company in India. 

Read on to find out the logo design tips for small business owners. 

1. Learn the basic rules of logo designing

You can hire a logo design company in India to carry out the complete process of your designing. You can also do some of the designing yourself. However, you need to have knowledge of the same. You must remember certain rules of logo designing to move forward. You can take up online classes or read blogs over the internet. At the same time, you can take some help from a professional expert as well. Learning about some of the logo design tips will help you when you outsource work as well. You will be able to guide your designer and know what to expect from them as well.

2. Try various techniques

One of the most famous logo designing techniques is the visual double entendre. It is nothing but contains blending two different things in to one to provide a better understanding to the viewer. The double entendre contains text as well as a picture in it. The text can be considered as a slogan too. 

3. Keep it simple

A logo represents your company to your customers and vendors. It is important to understand that if your logo is too complex to comprehend, no one will remember it. Thus, keep your logo simple and classy.

4. Avoid the cliché things

If you are looking for logo design tips for small business owners, then you must have a logo that helps you stand out from others. Avoid following the standardised and common things. For example, do not use a lighting bulb for symbolising ideas. Instead, you can choose to think of something creative. The cliché things have already been overused and so, you must think out of the box.

5. Choose smart colours

Tips for logo design are really useless, if you do not focus on the colour scheme of your logo. Use a colour scheme that is good to look at and is pleasing to the eyes. The logo should also add on to the clear and beautiful representation of your business.

6. Typeface matters

All the established businesses have a typical typeface in their logos. For example, Facebook has the small letter f while Microsoft has its own unique typeface. Thus, you can create a typeface for your own brand. You can also choose one from the existing ones.

7. Pay attention on the negative space

Negative space has a drastic impact on customers. You need to use it wisely. It should not make your logo look empty and disturbing. For example, the FedEx logo has white space between e and x. They have used an arrow which really covers the negative space. 

8. Understand symmetry and proportion

Your logo should be different and beautiful. However, to make it that way, you need to consider all the logo design tips. Symmetry and proportion of a logo is a very important aspect. Structured logos have greater impact on the customers as compared to the normal ones. 

9. Understand your brand

You can only design a good logo, if you understand your brand. Understand your competitors and get a hold of your business. Based on that, you can decide for a logo design for your brand. Make sure that the logo represents your brand perfectly.    

10. Choose active logos

Active logos create an illusion that they are moving. Customers are intrigued and pay attention on such logos. For example, Amazon has such a logo. It is a good logo design tips for small business owners as they can attract the customers with the help of active logos. 

These are some of the tips for logo design. This will help you to create a compelling and engaging logo design.

However, if you are looking for a professional logo design company in India, then check AdVoice. They have a wonderful portfolio and they can add on to your business by creating a compelling logo design for your brand. 

Professional-Logo-Design-A-beginner’s-guide-to-the-benefits

Professional Logo Design: A beginner’s guide to the benefits

by Case StudyGraphic Design

Logo plays an important part in every branding strategy.Professional logo design will distinguish your from your competitors and also uplift your brand image in the market. An innovative yet simple logo makes your company popular amongst the customers. This is the major reason that companies are giving priority to logo design. If you are looking to make exceptionally beautiful designs, then take assistance from a professional graphic design company in India.  

The benefits of professional logo design are endless and the companies have understood this. If you are still not convinced, read on to find out some of the advantages of having a professional logo design.

1. It leaves an impression on your customers

Customers are used to take a decision within a fraction of second in today’s times. Hence, your logo plays an important role with that aspect. A unique logo design can hook a lot of customers to your company. It is important to understand that the font, colour, size and style of your logo will say a lot about your brand. Thus, while designing a logo make sure that it clearly states your services and offerings. Hence, there are a lot of reasons behind hiring a professional graphic designer. A professional logo design can surely take you a long way.

2. Market your brands across various platforms with your logo

If you are looking to make your brand popular, then you will have to promote it across all the platforms. You will have to include social media channels as well as offline channels for the same. Thus, you need a very responsive logo for your brand. A professional logo designer will help you make one. Also, you will need the logo in different dimensions for different platforms. So, when you upload your logo across all the social media channels, your customers will think of you as an independent and serious brand.

3. Helps in building brand identity

Brand and logo are two complete different things. Having a professional logo does not guarantee you to have a brand. However, a brand will surely need a logo as it acts as an identification card. A logo is considered as a pictorial representation of your brand. Thus, if you are looking to perform strategic branding in the market, then hire a graphic design company in India to curate your logo. 

4. It is a good return on investment

A lot of start-ups and small business owners think that hiring a professional logo designer will increase their budget for no good reason. However, it is important to understand that it is a good return on investment. An unprofessional or tacky logo will not be able to attract customers. Benefits of professional logo design are immense and thus, it is worth the investment.

5. Enhance customer relationship

There are a lot of benefits of a professional logo design but, one of them is solid customer relationship. Customers will get attracted towards your logo and you will earn their trust and loyalty. A logo establishes the first impression and so, it needs to be technically stable and artistically inclined.

6. Helps you to stand out

The importance of professional logo design is crazy. It keeps you apart from all your competitors. Your customers recognise your products and a logo helps them make the buying decision as well. At the same time, a good logo with attractive colours, fonts and style will help customers recall it. Thus, if you have a dull and boring logo, it will just get lost in the browsing history.

Conclusion

The importance of a professional logo design is never ending. You will just have to invest once, and then you can reap the benefits for a lot of years. However, take your own time and then finalise on a logo design. This is because once you start the branding, you will not want to change the design again and again. A particular design imprints in the customer’s mind and altering it again and again will hamper your brand immensely. 

If you are looking for a graphic design company in India, then check AdVoice. They have a professional staff and thus, they will cater to all your needs. They also have a great portfolio as they have worked with a lot of brands. They are in to logo designing, branding, social media designing, website designing and much more. 

For more information on their services and charges, visit AdVoice today.

outsource graphic design

Why should you outsource graphic design? Top 7 reasons

by Case StudyGraphic Design

Graphic Design is one of the major ways which helps us to make a good impression on the target audience. Website design, banner, logo, office stationary, brochure designs, these are all a part of graphic design. These are the little things that can make a lot of impression on your target audience. In house graphic design teams can cost you a lot. Now even though the larger companies have their own in-house graphic designing teams, budding companies cannot afford to spend that much. 

One of the easiest ways in which these companies can get their graphic designing works done is if they outsource graphic design. Outsourcing also has several benefits over having an in-house department for this. Read on to find a few of the benefits.

• Hiring is done based on the budget

When budget is one of your concerns, outsourcing is a very convenient option. When you are outsourcing, you are actually hiring designers on a project basis. You don’t work with them on a long term basis but on a project basis.

• A Source of Unique Ideas

When you outsource Graphic Design, you bring in new people into the group which can bring fresh ideas. These fresh ideas can often bring great success to your project. Along with bringing new ideas, they can also point out towards several other directions that are different from your normal thinking line. This will bring uniqueness to your project and will help you in staying distinct and in the competition as well. Notable graphics will make your website standout. This will also help you in bringing new customers and unique audience to your platform.

• The Quality of work will be high

Outsourcing means you are handing over the responsibility of this work to a freelancer. One of the major advantages over having a freelance graphic designer than an in-house graphic designer is the work efficiency. Freelancers are extremely motivated by good reviews. They will always try to give you the best quality product. This is one of the major reason why you should try outsourcing graphic design.

• No Need for an Office Space

In case you do hire an in-house Graphic designing team, you have to get an office space where they can work from. While starting with a new business, this can prove to be quite a difficult ordeal as these will increase the budget a lot. You have to not only get space, but get furniture and technology too. Here also, if you do hire a freelancer, you will be freed of all these expenses. There will be no difficulties regarding providing the freelancer with space to work from or technology to work with. The freelancer will work from his or her own space and can stay updated with you through the internet. He can also use the same to give you necessary updates.

• Access to the most talented

Owning a business doesn’t mean that we know every aspect of it. When you don’t know much about Graphic Designs, going to a freelancer is always a sensible decision. After outsourcing, you can rest assured that the most talented people have now taken the responsibility of your work. They know what they are doing and they will only give you the best results. They also have a lot of experience which results in them giving you reliable as well as consistent work.

• Saves Time

When you outsource Graphic Design to freelancers, it also saves you a lot of time. You don’t have to go through the long process of hiring someone. There is no time consuming trouble related to paperwork and, if you want it to be long term or not depends on you. While working with freelancers, the project based working system makes it easier to work.

• Saves a lot of Money

The average money you have to spend only for the salary of an in-house graphic designing team is nearly Rs. 3,00,000 every year. Comparing with this, when you see that the money you have to spend when you outsource graphic designs is very less than that. You can hire designers as per your need and you only pay the necessary amount needed.

Conclusion

These are only a few of the benefits of outsourcing over having an in-house graphic design team. It is very important that you have a proper graphic design done for your business. Make sure you take a wise decision.

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use of rainbow in graphic design

How to use rainbow in graphic design ?

by Case StudyGraphic Design

Rainbows are fascinating and intriguing. They are majestic because of their colour. They also create a sense of intrigue in the human minds. Back in the time, rainbows were used for religious context only. However, its vivacious colours and extravagant visual started attracting artists as well. Hence, a lot of artists are opting for rainbow in graphic design. This makes their design appealing and eye catching at the same time.  

However, working with seven different colours is not an easy job at all. Most designers prefer to work with three colours or maximum four colours. When you use rainbow in graphic design, you really need to be tactful because using a lot of colours can completely go wrong. It is a challenging job to incorporate all the designs in alignment. When you are planning to do something like that, it is imperative to hire the best graphic design company in India.  

There are various ways through which you can use rainbow colours for a design.

1. Collaborate neutral hues with rainbow

Neutral hues consists of colours like black, grey, beige and white. The colours represent gloomy and ordinary. A good graphic design company in India, will be able to create balance and contrast to the sparking rainbow coloured shades. You will have to see to it that your designer enhances the rainbow effect with a largely dark design. It will create magic and make your design attractive.

2. Subtract the rainbow colours

A rainbow can be recognised in the most subtle tones as well. Your designer can reduce its colours and still the audiences will identify it as a rainbow. It is important to remember that context and contrast is very important while dealing with rainbow in graphic design. Also, if you are using only three rainbow colours, make sure that they are different. Think of the triadic colour scheme before finalising the colour scheme with your graphic designer.

3. Separate the rainbow

Rainbow colours usually have side by side appearance in nature. However, a good graphic designer will use his creativity and innovation skill before using the colours. A designer is always free to place them anywhere in the design. The whole idea is to make the post look more creative. This technique can be used in character illustration and patterns. Some graphic designers might think that you are weakening the power of the rainbow. However, it is important to think creatively and differently.

4. Design a rainbow gradient

This depends on you. If you are planning to keep the entire rainbow family together, then you must go for the blending technique. Instead of deducing or subtracting the hue, try opting for this technique with a stylish gradient. A gradient will enhance the smooth and celestial appearance of the rainbow. It can depict the symbol of the rainbow in the form of togetherness as well. Graphic design has the ability to complement your designs while adding a show stopping flare.

5. Give a texture to the rainbow

If you are planning to create a visual treat for your audiences, then texture is the answer. It will separate your rainbow from the other mundane designs that are available in the market. Texture can create shading and depth both. Use things like paint strokes, mosaic tiles, smoke and 3D shading.

6. Reshape your rainbows

Rainbows are portrayed in full or semi arcs. The can be seen in horizontal bars as well. Your clients are used to looking at rainbows in these shapes. Hence, a good graphic design company in India will be able to use the shape in an open flower format or complete abstract form.

7. Repurpose the shape of rainbows

Rainbow is a very common word. A lot of people will just think of arcs when they hear that word. In graphic design, you can create a twist by discarding all the traditional colours. It is possible to focus on just the rainbow’s arc and create an innovative design.

8. Go crazy with rainbow colours

You can use the boldness of the rainbow in a complete different way. You can set the rainbow bomb in your design and harness its power. This approach will work tremendously but, you need to hire the best graphic design company in India for the same.     

These are the 8 different ways to use rainbow in graphic design. 

Are you looking for a prominent graphic design company in India which will help you in using rainbow in your design posts? You should get in touch with AdVoice Inc. because they have extensive experience in the field of graphic designing. With their skills and creativity they will help you in making eye-catching and attractive designs.

By visiting their site, you will get to know some more information about them and their work.

good design means good business

Graphic Design: Importance of a good design and its benefits for a business

by Case StudyGraphic Design

A good design will add a lot of value to your business. It helps you to stand out in front of your competitors. A lot of business owners have understood the importance of Graphic Design and thus, they choose to invest in it. Various companies are hiring professional services and top graphic design companies because they are able to connect them to their audiences in a much better way. 

However, it is vital to understand that a good design is not only restricted to a graphical representation or an innovative creative. Instead, a good design should be able to communicate and convey the right message to your audiences. Top notch designs have the power to lift up your sales and contribute a lot to your business. Hence, various organisations are understanding the power of graphic design and realising the opportunities that it can create.

There are various ways through which a design can contribute and add value to your business. Read on to find out.

1. Graphic design can create a brand image for you

A design is the most important element of branding. Good designs makes your brand memorable amongst the audiences. Customers will be able to identify it easily. Although, it is important to choose the right kind of colour, style and theme. Your design should look impeccable and innovative. Only then, the audiences will be drawn to it. 

A brand is memorable because of its good products and services. However, a customer is drawn to a brand because of a good graphic design post. If you are looking to create a brand, then make sure to hire a good graphic design company.

2. Graphic design makes your brand reliable

Our technology driven world has transformed everything in to digital. Hence, it is difficult to imagine a company without a website or social media presence. A company website has a lot of weightage as it provides the first impression of the company. Hence, having a website is quite important. Thus, putting some thought in creating a good looking website is vital and you can do that by hiring a professional graphic design company.  

You need to understand that if your visitors do not find your website engaging, they will leave immediately. Various surveys have claimed that visitors leave a particular website because of its poor design. If you are looking to form a connection with your online visitors, then choose a good website layout and design.

3. Graphic design can create a visual treat

Everyone loves aesthetic images and videos. Aesthetic graphics and pictures catch an audience’s attention. Thus, you can narrate your story with the help of an innovative graphic. Images are known to communicate the most intricate of messages easily. This is the major reason behind businesses investing in the top graphic designers.

Attractive visuals can literally change your branding game in months. Hence, it is important to use relatable and relevant designs for your business.

4. Graphic design can boost your marketing

You can look around and have millions of proofs of graphics working for successful brands. For example, you can take a look at companies like Apple and Uber. Both of them use impeccable graphics to promote their brand on various marketing platforms. Their designs are soothing and a treat to the eyes. Hence, a lot of people are attracted towards them.

The same can work for your brand as well. It is because we live in an era of online marketing. Hence, people usually get attracted to the packaging and look of it. So, it is imperative to work on your products and services but, it is crucial to market them with an aesthetic graphic. You will have to connect your brand with the audiences and you will see your sales boosting.

5. Graphic design makes things easy

Various businesses use graphs, data and statistics to represent a lot of information. However, some people find it really difficult to understand those. Instead, using visuals to convey complex information is always a good idea.

Conclusion

Hence, these are some of the major reasons to collaborate with a good graphic design company for your business. However, remember that good design is not only about looks but, about how they feel.

Are you looking for a professional graphic design company in India? Then, check out AdVoice Inc. It is 360-degree Design Company which will provide you with an array of designs to make your business outstanding. The company specialises in logo design, brochure design, website design, packaging design and much more. 

Visit their website and know more about AdVoice Inc. 

logo design mistakes

5 proven ways to avoid these Logo Design Mistakes

by Case StudyGraphic Design

Logo design

Building a brand is an important step for every business. A lot of time, energy, efforts and money go behind it. However, branding pays back in ways that you can’t even imagine. At the same time, building a brand in this competitive market is a task. You need to be really focused and dedicated to your business for the same. So, when you start building a brand, you need an impeccable logo. It is the first step of branding. Your logo design should be eye catching, convincing and attractive so that your customers remember it easily. 

Creating a logo is a very simple and easy job for a business. This is because the market is saturated with various graphic designers. However, hiring a professional graphic designing company in India, will work in your favour. Although, there are certain cases where your graphic designer can make some common set of mistakes which can make your logo look unattractive. 

There are certain common logo design mistakes that you as a business might face. Tell your graphic designer to avoid these mistakes so that your logos look attractive.

1. Bad Lines

A graphic designer is supposed to draw and modify the letters and design elements within a logo. You must make sure that all the lines and points in the logo must be smooth and have a clean transition in the logo. You can gauge some logos from afar only. Certain lines in the letters are bendy and it does not look nice at all. 

Logo design files comprises of various lines and points. When the logo is small, such errors are not noticeable. However, if you enlarge the file, you will be able to see these errors easily. Thus, you should hire an efficient logo design company, so that they can fix such issues easily.

2. Missing Fonts

It is possible to use any font to create your logo. When you have given the creative freedom to your graphic designer, they tend to get creative. Now, the problem arises when your designer uses a particular fonts and you do not have that font in your computer. Your computer will not be able to read that font and thus, it is known as missing font. 

However, a missing font is substituted by another font that is available. Although, it is a problem as people who do not have that font will not be able to view it. A professional logo design company will be able to solve this problem easily. An important step is to outline the letters used in the logo. Thus, they become an artwork instead of logo and so, it can be easily viewed on any computer.

3. Too many fonts

Having a creative logo is a very good thing but, creativity has no limits. However, it can create hindrance when your designer chooses to use a lot of fonts in a small space. Readability is very low as it gets irritating for a viewer to process the information. Thus, experts suggest on using two different fonts only. Do not commit to this logo design mistake.

4. Improper Alignment 

This is one of the worst logo design mistake. Logo design should be in proper alignment if it needs to be visually pleasing. If something is misbalanced, it will disturb the overall look of the design. However, graphic designers pay a lot of attention to align their design but, sometimes certain things can go messy.

This issue can also be identified once the logo is magnified. Any logo design company will be able to fix this issue.

5. Do not rely on colour only

Colours are very important when designing a logo. Colour can attract your clients and make a simple logo in to attractive one. However, do not rely on colour only as they will not be able to boost your brand identity. Always use classic combinations or monochrome colour scheme as it will impact in a better way.

Conclusion

These were some of the logo design problems that you must cater. Discuss with a logo design company at length and they will surely cater to your concern.  

Do you need a graphic designing company in India for your logo design needs? You should consider AdVoice Inc. for this as they have an astounding graphic design profile in India. The company has an aesthetic sense. Please visit their website to know more.

professional-graphic-designer

How to hire a professional graphic designer?

by Case StudyGraphic Design

There is a cut throat competition at market place. Thus, customers are bombarded with various options and offers from graphic design company in India. Most of them are sending various images of their work and the clients usually get confused. 

As a business owner, you must understand that your brand should be convincing, innovative and eye catching. Your customers should be able to connect with it completely. Hence, you require a professional graphic designer who will transform your company in to a brand. He should be able to transform your message in to a cohesive design that can attract your customers. 

If you are looking to establish your brand, then you must hire a professional graphic design company in India. However, it is important to understand that hiring a company is not a very easy process. You will have a lot of companies pitching you and claiming that they are the best. Hence, the screening process needs to be accurate and distinct. 

If you do not do that, you might end up hiring an unprofessional graphic designer. It will not be worth of time and money both. At the same time, it is an annoying situation because it can tamper your brand image as well. 

Although, we have listed ways of finding the right graphic design company in India for you below. Read on to find out.

Proceed after you are completely ready

You need to have a concise and clear business plan ready. Only then, it makes sense to hire a graphic designer. You need to have a clear idea about your products and services. Also, define how they can solve a problem in your customer’s life or add value in it. Hire one of the best graphic designer after that only. This is because it might create a lot of confusion and problems, if you change your brand values and products after the visuals are ready. It is quite frustrating for your graphic designer as well. Thus, make sure to have a clear plan about your products before hiring the best graphic designer.

Define what your project needs

Graphic designing is a vast field. It contains a lot of sub fields which needs unique skill sets. For example, you cannot hire a logo designer for your website designs. However, some people do specialize in various sub fields. Thus, you can look for a professional graphic designer who can fulfill all your needs. Some of the sub fields of graphic designing are:

• Brand identity design or logo design

• Website design

• Print design

• UI/UX design

• Motion graphics

• Label of packaging design

• Icon design

• Data visualization design

• Typeface design

As a business owner, it is a good idea to just go through this sub skills to understand which one is more suitable for your business. Once you are clear about this, you can surely pick up the best graphic designer based on your requirements.

Find the best graphic designer based on your requirements

The best way to find out any graphic designer is to analyse their portfolio. This will help you understand the designer’s skills, knowledge and specialization.

Look for portfolio platforms

The market is crammed with portfolio platforms. You can connect to professional graphic designers through these platforms. You can message the designers you like and then try to discuss and negotiate work with them. It is possible for you to also post a job ad on these platforms and graphic designers will contact you.

Freelance market place

There are a lot of freelance websites that connect the talent and the requirements. A lot of professional graphic designers are registered on this platform. All you have to do is host a project and the platform will help you find the best suitable talent.

Give freedom to your designer

This is really important. Once you hire a talent, let them do their work. Once they show you the designs, you can ask them for changes but, do not hinder their vision with your input at first. There is no point in telling him about the colours and fonts. Let him do his job.

Are you planning to hire a professional graphic designer from a reputed graphic design company in India? Then do not look here and there for resources. Instead, you should consider the profile of AdVoice. The company holds an impressive portfolio when it comes to graphic designing. You can ask them for a quotation for your project or you can mail your query to their site. Their representative will certainly get back to you with the best solutions. 

For more information, visit AdVoice Inc.

Graphic-Design-Importance

Graphic Design Importance: Why it’s essential for businesses ?

by Case StudyGraphic Design

The business trends have completely changed. People are moving towards digital marketing for the same. This new business model also comprises of graphic design. It is really important as it visually attracts your audiences and also communicates with them. Graphic design is a must use tool, if you are looking to communicate with your audiences effectively. Thus, graphic design almost serves as an art which communicates and solves a lot of purpose in the business arena. Hence, each business is in need of a good graphic designer that can create attractive posts for them using text, fonts and style. Thus, it is necessary to collaborate with one of the best graphic design company in India. 

A professional graphic designer will have the right amount of knowledge to entertain and engage with the audiences using the right elements. Read on to find out graphic design importance.

1. Graphic design improves sales

As the old saying goes that, “A picture speaks more than a thousand words”. Hence, an innovative graphic design post will surely uplift your sales as compared to a text written of 500 words. This is because people are usually inclined to things that are designed creatively. The best part about a good design is that it conveys the right message to your audiences. 

Always try to talk about your USP and services on the graphics. Educate your audience about your brand and then, see your sales improving. Make sure to use good graphics for your logo and business card as well.

2. Improves Brand Recognition

Graphic designing helps you in establishing a brand name amongst the audiences. Apart from that, it also helps in defining your niche market. It all starts with an attractive logo. This is because audiences usually remember aesthetic logos and also try to recall it. This always reminds them of the brand or the product. In that same way, when you are advertising in the public sector and having a social media presence, it will be easy for your audiences to memorise your brand.   

However, small businesses and start-ups do not have huge marketing budgets. Hence, they can always design a nice logo and print some creative business cards. This can help the ball rolling for them. 

3. Graphic design can convey the right message

A creative logo can actually convey your brand message to the clients. A good graphic design is usually made with specific colours and typefaces. The designers try to evoke the right emotions amongst the audience. The emotion basically becomes the message to your audiences. 

4. Increases the goodwill of the brand

Graphic design plays a vital role in the market as it helps in establishing your goodwill in the market. If your designs have a good sense of style then the audience will be intrigued in your products and services. It usually establishes a sense of trust in the company’s services. 

This is the graphic design importance. It helps in attracting new customers and also retains the old customers. As a company, you can also use graphic designing to highlight your specific products and services. In this way, you can always grab your customer’s focus on a particular topic. This is the main reason behind hiring the best graphic design company in India.  

5. Encourages Professionalism

It is a very competitive market. Thus, it is important to create a professional image of your business in the market. Most people fail to do that. However, graphic design will help you solve this problem. Aesthetic graphic design posts will leave a good impression on your clients and vendors as well.  

A good logo usually gives away information about the company. It talks about its uniqueness, quality of products and services, the ways of doing business and much more. Thus a company which consists graphic designs in the form of logo, brochure, business cards and other thing give an impression of running daily and swiftly. This is the major factor to sustain in the competitive market.

Conclusion

This is Graphic design importance in the market. You must make the most of this service by hiring a reputed graphic design company in India. 

Do you need an aesthetic logo or other marketing things for your business? Then, you should speak to Advoice because it is a reputed and well-known graphic design company in India. The company contains a lot of talented and experienced graphic designers who create a variety of designs for the clients. Advoice’s graphic design services includes logo design, brochure design, packaging design, branding, event & exhibition design, and much more.

If you want to know more details of the company and its services, please visit the site of AdVoice Inc.

elements of a brand

6 Elements of Brand to gain proven heights in business

by Case StudyGraphic Design

Branding is a crucial word in today’s business world. Almost all the companies of the world have adopted various branding strategies. However, branding is still one of the most misunderstood words by many. A lot of business owners often fail to understand the elements of a brands and that branding is not only about logo design and style. They are a part of branding but, there is a lot more to that. A lot of businesses fail to recognize the potential of branding and what it can do for your business. Business owners are interested in creating a logo alone. They usually hire a good graphic design company in India for creating logos. However, there is more to branding strategy than creating a logo.

Why do you need a brand for your business and not just a logo? Well, read on to find out. 

What is a logo?

A logo design simply serves as an identification for your company. It symbolises the products and services that you are going to offer to your potential customers. It is a symbol which defines the name of your company. Well, it is not a strategy. For example, your name is your identification but, it does not describe who you are. A logo design is the same thing. It can serve a limited purpose only.

Thus, make a clear and simple logo design. It should be readable and understandable. Complex logos distract the audiences and fail to communicate with them. However, every business demands a name and a logo. Thus, a logo plays an important part in your brand identity.

What is branding?

A brand is usually an emotion. It describes the feelings of the audiences based on what they feel when they make an interaction with your company. Branding concludes as an emotional experience, where you will share your story as a business owner. It also shares the details of what your company is planning to do in the market and what are your values as a company. A brand should portray the values, vision, mission and even your personality in front of the audiences.

When you do this, people feel connected with you. They can form a relationship of trust with your product and services. Branding also helps you stand out among your contenders. Thus, a brand is much more than just a logo design. It offers a lot of value to your business.

When you start planning a branding strategy, make sure that you are consistent and innovative. It will help you stand out in the market. Also, get a logo from a reputed graphic design company in India. This is because they will understand your agenda and help you create a logo based on that. Just make the strategy intriguing so that people connect with it easily.

The 6 elements of a brand

Words or copy

This part basically includes your taglines and description of your business. It also comprises of all the call to actions.

Pictures

It includes everything from logos, style, images and fonts. A lot of businesses spend a lot of time on this part as they feel this is a very important step. However, it is important to understand that pictures will shine when other elements are proper.

Value

This is an important step. It describes what your business stands for. It also includes the value adding factors that your business provides in a customer’s life.

Perception

This is a component that depends on the audiences. It describes how your customers view your brand.

Story

This component includes the story of your brand and its journey. You need to communicate with your audiences and tell them that how did you think of this business. Also, how are you solving the problems of your customers? This component of branding is all about gaining attention of the audiences with the help of storytelling.

Expectation

This particular part describes the expectations of your customers from you. Also, how you can have a different approach to create value adding services to retain them.

Conclusion

A strong brand will help you in many ways. It gives the right information to your audiences and compels them to connect with your brand. This gives you sales and loyal customers as well.

However, only professionals will be able to help you create a good brand identity. For this purpose, you should get in touch with Advoice because it is an innovative graphic design company in India. The company is experienced in creating brand identity, logo design, social media design and much more.

Visit the website to know more.