Benefits of having an in-house design team

5 Benefits of having an In-house Design Team

Graphic designing has become an integral part of every business. After everything turned digital, people are including graphics on their banners, social media posts and even websites. There is a lot of weightage given to aesthetically created designs because they communicate with your clients effectively and precisely. It is a good idea to hire a well reputed graphic design company in India. The company can help you to achieve your goals by creating some aesthetic designs for your business. However, it is always a good idea to have an in-house team of graphic designer. This is because it can help you with branding, designing and even marketing.

If you are not planning to have an in-house team, then you can at least do a proper contract with a particular graphic designing company in India. This will help you in working hassle free.

• Convince your Clients

If you have an in-house graphic team, it will become easy for you and your clients. It is possible to coordinate with your in house design team easily. They are available on call and it save you time. Also, you will be able to put all your marketing efforts in one direction only. You do not have to waste time on multiple calls and emails. This is because your in-house team will be aware of your projects from the beginning only. The good part is that even if you have multiple in-house design teams, you can speak to them on joint calls. The good part is that your design process becomes streamlined and effective.

Apart from that, if you are collaborating with a good graphic designing company in India, then make sure to coordinate with a single person only. This will also save you a lot of time.

• Well informed and knowledgeable

An in- house design team is well aware of your business and brand. You do not have to explain them your style and detail every single time. They understand your business goals, target audience, marketing strategies and a lot of other things. Thus, they can start making a creative for you instantly after every new marketing strategy. Also, you can include them for all of your meetings. In this way, they will stay updated and you will not have to waste your time by explaining them every single thing. 

However, if you hire a graphic design company in India, for your needs, then make sure to brief them after each of your marketing campaign.

• Efficiency

An in-house team will make things really effective and quicker for you. This is because you do not have to call a third party every single time. When a third party is involved, you have to wait for their responses in the form of calls and emails. Also, with someone else involved, you might have to work as per their time schedule and convenience. 

However, when you hire an in-house team, you do not have to waste your time in all of this. You can immediately ask your team to start working on the assignments. Sometimes, the third party can cancel on you without prior notice. This will not be the case if you have an in-house team.

• Flexibility

This is one of the major advantages of having an in-house team. You can take up urgent projects as well. Apart from that, if your head designer is unwell, other designers can take up his responsibility. Also, the team works in front of you and thus, you can make sure that the work is delivered in a stipulated amount of time. 

At the same time, there is no harm in hiring an agency or a freelancer. Just have a clear set of terms and conditions with them. Make sure that they follow those and then, you will be fine.

• Good Atmosphere

An in-house team will help you strengthen your relationship with your clients as well. This one works for advertising and marketing agencies. If you have clients who are getting your graphics made from them, then it can help you drastically to set your relationship with your clients. The clients will be able to interact with the designer and give feedback to them directly. At the same time, the designers will also understand what the client wants.

These are the top 5 benefits of having an in-house design team. 

Are you looking to hire an in-house design team for your business? Then, check the portfolio of Advoice. Advoice has a renowned name in the field of graphic designing and branding. The company offers services from graphic design, logo design, website design and brochure design. 

To know more about the company and its services, please visit AdVoice.

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Strategy + Branding = Next Level in Business
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5 hacks for your branding strategy to gain recognition today by brand agency in India

Branding is one of the most important thing for a business. It helps in building a reputation and thriving the business as well. You can build a brand by offering reliable and quality services with careful marketing. A brand will give you profits but, it will also help you stand out in front of the crowd. It will help you in making a trustworthy relationship with your audiences as well.

However, it is important to understand that a brand cannot be created overnight. You have to work hard with consistency to create a brand. Thus, it is a good idea to take help from a good brand agency in India. The agency will help you focus on business while they carry out the necessary marketing campaigns to give your brand a boost.

Apart from that, these are the things that you could do to level up your branding.

1. Maintain Consistency

A good and strong brand will always maintain consistency across all of the media. It is important to check all your promotional activities across all the channels. Take a look at your leaflets, banners, social media updates, Google ads and other things. Your logo and colour scheme should be the same. Only then it will be possible for you to boost your brand. Even if you are promoting different campaigns at a time, then make sure each one blends well with the other. The inner message needs to be the same.

2. Market the uniqueness of your product and services

For this step. You will have to carry out a research on your competitors. You need to see what they are doing. After that, you will have to decide on what you want to do. Try to give something unique and value adding to your customers as compared to your competitors. It can be something as small as free shipping or free consultation session. It completely depends on you but, this tiny step will surely help you boost your brand. Once you decide on a thing, make sure to promote it strongly.

3. Focus on your customers

Customer is surely the king and it is called good branding, when your customer is satisfied. It does not matter whether you are selling your own products or if you are an Amazon affiliate. If your clients are not satisfied with you, your brand will surely suffer. Try to do a regular review of all your customer facing activities. This will help you to find out a way to serve them in a better way. If you are really busy, then it is a good idea to hire a reputed brand agency in India.

4. Use Real Testimonials

A good branding is always based on truth. For example, if you are selling a cream that enhances a person’s complexion then you have to market it accordingly. You cannot claim that the cream will change the colour of your complexion. Sooner or later, your customers will understand the true potential of your products and will feel cheated, if they do not get the results that are claimed. The same goes for testimonials as well. Authentic and real testimonials will boost your brand by enhancing your credibility among potential customers. Apart from that, the customers who gives the testimonial will feel important and connected to your brand.

5. Add some value adding information in the “About us” page

If you have a website, it is quite possible that you will have an about us page as well. Most of the time brands do not use it to its maximum potential. In fact, this page is a space where you can provide a complete vision of your brand. You can tell your story and what your brand means to you. This will surely boost your brand as the customers will feel connected to you. Thus, grab this opportunity and use it wisely. Add your social media accounts and various marketing initiatives on the page as it will give a clear picture to your audiences.

Conclusion

These were some of the basic techniques that can help to boost your brand. Branding is a very important thing and so, you must invest in it. A powerful branding strategy will take your business to the next level, irrespective of the size and genre of your business.

Advoice is an established graphic design and brand agency in India that will help you in creating your branding strategy. The company consists of a team of young and talented graphic designers that will help in boosting your brand to another level. The company offers services like branding, logo design, social media design, website design, and promotions.

Just visit the website of Advoice and know more about the company. If you want to boost up your brand recognition, get in touch with the experts at Advoice.

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Graphic Design Company in India

7 Commandments of Proper Branding you must Follow to achieve Greater Sales as Graphic Design Company in India

Branding is one of the most important things for your business. Without branding, everything is useless. It helps your business gain the due recognition it deserves. You need to understand that your work is done only when your brand gains acclamation locally, nationally and internationally. However, it requires a lot of time and precision. Thus, you can always hire a good graphic design company in India who can take up your job. Once you hire a good company, the best part is that you can completely focus on your business. Hiring a graphic design company in India might cost you a bit, but the results will be extremely good for the future.

Giving good quality products and services is important. However, businesses do not just run on that. It is equally important to put up a good picture and image in front of the brand. This will help in retaining old customers for a longer time. At the same time, it will help in attracting new clients for your business as well. Although, it is important to know the commandments of proper branding. Read on to find out.

What does graphic designing mean?

It is a form of representing yourself to your customers. Graphics are really important as they represent your business and also lure your customers towards your brand. Graphics help to retain your old customers as they get to see something new at frequent intervals from your side. On the other hand, new customers always get to see something catchy and attractive from your side. Graphics literally acts as a catalyst for your sales and growth. Graphics usually contain lively images and fonts that are placed aesthetically, so that they look exceptional. They try to describe the business in best way possible.

1. Stay focused on the right audience

It is important to understand that not everything is meant for everyone. You need to understand your products. Also, try and understand what kind of clients will be benefitted from it. Once you understand that, you will be unstoppable. Thus, your branding should be done in such a way that it attracts your niche market towards you. If you do that, you will win. You can take help of a good graphic design company in India for the same.

2. Convey your thoughts properly

As a brand, it is necessary to communicate to your audiences clearly and precisely. This is because if your audience does not understand the thought behind your brand and product, they might not be able to connect to you. As a brand, you might have a lot of value adding products to provide to your audiences but, if you fail to communicate it with them then you lose the game. This is because your audience will not buy products that they know nothing about.

3. Always get better

It is important to always improve on yourself. It starts from eating habits, exercise habits and everything else. The same goes for branding as well. You should not be satisfied with what you are delivering to your customers. Instead, you should strive for better and see where you are leaving the loopholes for betterment. This is one of the most important commandment of branding.

4. Deliver what you said

When people are getting associated with your brand, they are having certain expectations. These expectations are created by you only in the form of branding. Hence, if you have promised a client for free shipping, then you must fulfil that promise. If you do not abide by that, then the customers will lose trust in you and will never order from you again. Thus, do not fulfil something that you cannot provide.

5. Invest your money wisely

You need to be very tactful while investing money in branding. It will take up most of your budget but, if invested wisely, it can grant you great returns. It is important to understand what your company needs currently, instead of competing with other brands. Hiring a good graphic design company in India is a wise thing to do.

6. Broaden your reach

Every brand starts their business locally. However, the idea is to broaden the business as much as possible. It is also quite easy to broaden your horizon because of digital marketing. Also, as a start-up, it is important for you to show your customers that your brand will be present everywhere nationally and internationally. This will give the customers a hope and they will continue to trust you. Carry out your branding in such a way that your customers make a bond with you.

7. Try to use everything that you have

Find a proper audience for your business. You will require an extensive research for this one. There are a lot of ways through which you can find your audience. Thus, you should use all the possible tools to find that audience as it will help you create sales. It is a good idea to show all the marketing campaigns to your potential audience only as they might make a purchase sooner or later.

Conclusion

Proper branding is really crucial for your business. Use it just like any other marketing tool and you will achieve great heights in your business.

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posting on social media sites

Why is balancing important in Graphic Designing ?

Social media sites are one of the most important aspects of digital marketing. It provides a lot of benefits to businesses, as it helps them reach a lot of potential customers. It is a very profitable source and, if you are not investing in this source, then you are losing out on a lot of business. It is a great marketing opportunity as you can spread the news of your product and brand to thousands at once.

The best part about social networking sites is that marketing is not very expensive. If you want to put up an advertisement on television, radio or newspaper, you need to have a very big marketing budget. This is not the case with social media marketing.

How does social media sites help businesses?

The good part about social media marketing is that it helps start-ups, small businesses and even big businesses.

Social media sites increase brand awareness

Social media applications are one of the most stress free and convenient digital marketing platforms. The registration on all of these apps is completely free. All you have to do is create a profile and you are ready to go. However, you need to apply a good social media strategy, if you want to gain brand recognition.

It is crucial to understand that every app works in its own way. Likes for Instagram are achieved in a certain way while views on YouTube requires a complete different strategy. A lot of marketers’ claim that by spending a few hours on Instagram Facebook will help in increasing their brand visibility by 91%. It is equally important to understand that having a social media page will increase your brand visibility while producing audience for you in no time.

Social media platforms offer higher SERP rankings

There are millions of users on social networking sites. Hence, the attention span of audiences is quite less. Thus, to stay relevant, it is important for you to post every day. Also, if you post every day, your posts have a better chance to reach to the explore feeds of these social media sites.

Apart from that, once your post starts to trend, it has a higher chance of having more number of social shares. This has a definite impact on the search engine result page rankings too. Thus, this is one way of beating the immense competition on social media.

Social media sites can provide you better conversion rates

Digital marketing is the biggest trend for businesses currently. Although, there are a lot of factors that shape the industry. However, social media marketing is one thing that offers the highest amount of conversions and profits. It is really necessary to be active on various social media platforms. This is because you can share everything on social media from your blog, videos, images and even services. It is possible to link your website to various social media platforms and get traffic back on your site.

Also, social media profiles do not have to be formal. You can post emotional and funny content once in a while. This actually helps your audiences to connect with you in a much better way. The best part is that, if you customer feels connected with your brand or they find it relatable, they might be more likely to make a purchase.

Social media platforms build brand loyalty

Being active on Instagram for likes is a very good idea. However, it is a good thing to understand that you are gaining customers that are offering brand loyalty as well. It is one of the most difficult components of marketing. It can be a very intimidating task because there is a lot of stiff competition between brands to gain the loyalty of their customers.

The problem is that there are a lot of options available to the customers. Thus, it is difficult for them to choose as well. However, social media sites can offer you loyal customers as well. However, you will need a creative marketing team to achieve the desired results. Hence, it is a good idea to hire a nice social media marketing manager. This will help you to focus on your business and sales while there is someone to post for you consistently on Instagram Facebook.

Instagram Facebook retain consumer interest

Making an Instagram Facebook account for your business but, not being active on it is not going to do much for your brand. The whole key is to create a content calendar which helps your clients to focus on your brand, offers, services, products and even new product announcements. You will have to add value in your consumer’s life by providing them useful information.

If you lose your consumer’s attention span even for some time, you are leaving the doors open for other competitor’s to capture their attention. The viewers’ attention span has gone down drastically because of various companies emerging in every sector by increasing the competition. Hence, try achieving likes for Instagram but, also include some value adding content which educates your clients.

Social networking sites helps in collecting data

Social media platforms are a great way to know your audiences. When you upload different types of content regularly, you are ticking your customers as you will understand that what works for them and what does not. You will gain an insight in to their personal likes and dislikes.

You will have to check that which posts gain the maximum number of likes and which ones are shared the most. In this way, you will understand that what type of content is getting more attention from your audiences and what type is not working for them. You can continue posting that more and interacting with your audiences in a better way. It is also a good idea to run polls on your sites to get a better understanding of the same.

Social media sites improve your customer satisfaction

Social media marketing is a complete package. It helps you in increasing your brand awareness and gaining loyal customers but, it also helps you solve customer dissatisfaction. When the customer is not happy with you, they can always leave a feedback on your business account. The good part is that you can work in serving them better. However, it is important to remember that such issues on Instagram Facebook should be served promptly or else it can leave a bad impression of your brand.

You can resolve the customer complaints while providing them insights on your products and services. Also, respond to your customer’s problems promptly. As a brand, it is important to have a Twitter accounts as it is especially for customer feedback and support. However, you can help them on Instagram Facebook as well.

Social networking sites offer public relations

PR is the key to a good business. It helps you stay relevant in your customer’s minds. At the same time, it helps for B2B marketing too. With social media sites, it is possible for you to reach out to the press as well.

You can use this leverage for a store opening as well as a website launch. Sharing such exciting news in media will build your brand authority and keep you in the minds of people. Apart from that, your social media will share this information with your clients in real time.

How often to post on social networking sites?

Now, you do know that it is very vital to post on these social media sites regularly. However the other challenge is the time. Each social media platform has a particular time of posting. Although, the time is a very general information and it can change based on the audiences and industry.

Facebook

For Facebook, it is sufficient that you post once in a day. However, posting three times in a week will also do the trick. It is important to remember that the time will depend on your target audience and you can obtain that information from Facebook insights.

Twitter

It is important to post 5-10 times a day. Also, most twitter users are generally active between 8am to 4pm. So, post accordingly.

Instagram

You need to post every day for one or two times. Also, add stories consistently and engage with different accounts for at least 15 minutes a day. Check the posting time in Instagram insights which are available with a business account. With such a schedule, it will be easy to get Instagram for likes.

LinkedIn

This social media platform is very lucrative and thus, you should post once a day. Try to post between 10 am and 11 am. Also, avoid posting on Saturday and Sunday.

Pinterest

It is a social networking site which requires 5 to 30 pins a day. However, it is pretty simple and thus, you can go for it. There is no specific time for the same.

YouTube

Time does not matter on this social media platform. The most important thing is consistency. Just post regularly.

Conclusion

Social media platforms are a boon for businesses. All you need to do is post regularly with good content strategy. If it feels like too much for you, then it is a good idea to hire a social media manager or agency for Instagram Facebook.

It is important to understand that almost everyone is getting on social media and thus, your competition is increasing after every passing day. Hence, it is important to be relevant and consistent on social media sites.

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Why balance in Graphic Design so essential-01

Why balance in Graphic Design so essential?

Businesses have started to adopt to new technologies. There are a lot of techniques and trends that have emerged in the coming years. The traditional marketing strategies are replaced by digital marketing strategies. Also, the cliché methods do not work at all and the requirements from business have also changed completely. One of the aspect of modern marketing is graphic designing. A lot of businesses are preferring to hire a good graphic design company in India. This is because a good design banner will actually attract customers towards your brand and boost up your sales.

What does graphic designing mean?

It is a form of representing yourself to your customers. Graphics are really important as they represent your business and also lure your customers towards your brand. Graphics help to retain your old customers as they get to see something new at frequent intervals from your side. On the other hand, new customers always get to see something catchy and attractive from your side. Graphics literally acts as a catalyst for your sales and growth. Graphics usually contain lively images and fonts that are placed aesthetically, so that they look exceptional. They try to describe the business in best way possible.

Balance in Graphic Design

For running a successful business, it is important that you balance things out. It can be a marketing strategy, quality of products or services and even lucrative offers. Balance is a vital part of any business. Thus, even graphic designing needs a balanced creative to convey your message to the customer. At the same time, a good design can attract a new customer as well.

When you hire a good graphic design company in India, it will take care of a lot of important things. The company will make sure that the words are done in such a manner that they are easily readable and visible from afar as well. There is a harmony of colours and fonts that is put well in size. A good graphic designer will understand the importance of certain things and the ways to manipulate it for a banner or a social media post. Also, there are people who have the tendency to look at the image only. However, a balance has to be maintained so that these people immediately change their focus to the text from the image.

Colour Balancing

You might have noticed that the number plate of a car usually comes in black and white colours. This is done so that the numbers are visible from afar. They can be tracked and traced whenever needed. This is possible only because of the bold colour combination. The same rule applies for graphic designing as well. It is important to maintain a certain level of balance between the colours so that they are visible from afar. All companies do not prefer to use the usual black and white always as it might seem very boring. They key is to form a balance with various colour while highlighting the main message. 

Fonts and Style Balancing

Balanced use of colours is very important in graphic designing. At the same time, balanced use of fonts and style is also equally important. It is important to understand that balancing between fonts can be symmetrical as well as asymmetrical too. However, if a proper style with fonts is maintained, then the image will look more beautiful and readable. At the same time, you will be able to highlight exactly what you want to say. You need to understand that elements in the image needs to be balanced properly and the placement plays a very vital role for that.

Why is balanced graphic designing important for businesses?

Indulging with a reputed graphic design company in India is vital because your graphics will speak on your behalf. The visual weight of a particular graphic is directly proportional to the amount of customers it will attract. There is a complete strategy through which the designer can highlight the important points. Thus, as a business it is vital for you to make attractive graphics that are balanced.

Conclusion

Graphic designing is a very important part of modern marketing and digital marketing. It has also become vital to communicate with your audiences. Thus, look for one of the best graphic design company in India to make your creative. This is because with understanding, proper balancing and placements, it can become a big weapon for you in this competitive market. 

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Strategy + Branding = Next Level in Business