4-Global-branding-solutions-that-will-take-your-local-brand-to-global

4 Global Branding Solutions That Will Take Your Local Brand To Global

by BrandingCase Study

It is a good idea to expand your business in all the directions. However, this can be done when your brand is performing well in its existing capacity. Expanding your business is a good idea as that is the only way to grow. You can expand it in another city, country or even the continent based on its current scenario. Although, it is important to study the complete scenario and then move further. You can also consult and branding agency in Ahmedabad before you take the final step towards selecting your next business location. This is because it is important to have a complete understanding of that location and the amount of customers in your niche there.

If you are planning to take your brand global, then read on these few steps given below. They will give you some good insights and also suggestions to grow your business beyond local limits.

1.Consistency and Standardisation

Local to global branding requires standardisation. It does not matter which field you are in. This particular thing is a must. You must abide by the ethics, promises and messages that you conveyed in the beginning of forming your brand. This will help you to look true and credible in front of your audience. At the same time, the speciality of your brand that helped you gain popularity should also remain the same. For example, if you are a restaurant owner that is known for your signature dishes then, those recipes should remain the same.

2.Customer reach

Global branding requires people to know you. When you are entering any new location, make sure that people are able to recognise you. For example, Adidas and Nike are two sport brands that everyone recognises in their local markets. Hence, before moving forward, you must either spend some money on social media marketing. This will help you in getting some leverage on your customers. They will start recognising you from there. Also, add posts about your story and what you have accomplished as a brand. This will also help customers in understanding your brand.

It is important to understand that only supply chain will not be enough to take your business from local to global branding. Use digital marketing and spread the news of your arrival in that particular location. This will help in gaining popularity. Also, give your customers reasons to purchase from you over the existing local brands in that particular location.

3.Have a localisation strategy

It is a good idea to keep the same basics of your brand. However, mixing it with the local culture a little bit is always a good idea. For example, Starbucks is known for its amazing range of beverages, especially coffee. However, they were not a success in China as people prefer to drink tea there. Hence, the brand tweaked their menu a little bit and started offering tea as well. This is how it was possible for them to sustain in China.

Thus, it is important to have a localisation strategy. In fact, the food industry is highly based on localisation strategy in most parts of the world. This is because the food habits vary from region to region. However, if you are not a food brand, you can still imply this strategy and benefit from it. It is one of the best ways to perform global branding.  

4.Research and penetration of the market

Global branding solutions are not very tricky. However, you must strategize them. So, you must start by understanding the interests and choices of your new market. This can prove to be really beneficial for you. It can help you to tweak your business model as per the demands of the existing region and its customers. For example, companies like Toyota apply the same strategy for their cars in different regions of the world. They introduce country specific models and thus, they are a success every time.

It is important to understand that every business will have a different approach to global branding. Thus, you need to understand what fits for your industry and work based on that. So, explore the new market properly and modify your product without losing the central idea of your brand. Then, penetrate in the new market.

Conclusion

These were some of the global branding solutions to remember when taking your business from local to global branding. Just strategize everything properly and then make an investment.  

7-Ways-through-which-people-will-invest-in-new-brand

7 Ways Through Which People Will Invest In New Brand

by BrandingCase Study

Branding has to play vital role in any business. Without branding, you cannot take your business to different heights. Branding is responsible for creating a relationship between customers and a company. Branding is an important investment for your business life as it can yield returns like none other. A brand improves the position of a particular business and thus, it is worth investing in. However, it is a good idea to collaborate with a professional branding agency in Ahmedabad. They will understand your business and guide you in the right way. However, once you start with branding, your responsibility as a company also increases. You will have to deliver the right kind of products and services while maintaining its quality.

As a business, when you see yourself reaching to the customers frequently, then surely you are in need of brand development. Read on to find out why you need branding.

1.Customers ask for the wrong products

When you find customers coming to you but, with queries of wrong products. This can include products that you do not keep at all or services that are slightly different from yours. This just means that the branding is not happening properly. It is conveying a wrong message to the customers. Thus, you must quickly hire a branding agency and make the necessary changes for your business. 

2.Customers do not understand your services or products

A lot of times businesses doubt their products and services when they do not get enough customers. However, that is not true. Sometimes, it so happens that you are not able to convey the right message to your clients about your brand. This can prove that your advertisements are not right. They do not contain the necessary benefits and information about your products and services. Thus, you need to change that. At the same time, understand that developing brand trust is important as customers will reach a business after that only. 

3.Competitors are more popular

Well, this is a very good reason to hire a branding agency. They are professionals and thus, they will understand the market scenario and your competitors. Based on that, they will make a strategy for you which will help in overtaking your competitors. You will have to find innovative ways of attracting your customers. So, do not think of copying your competitors.

4.Branding needs to be in sync with the trends

If your business has not undergone a brand development process from a long time, then you must prioritise it immediately. This is because branding needs to change with every passing year. There are new tends coming in the business world and your branding strategy needs to keep up with them. Only then, the customers will be interested in your products and services.

5.Developing brand trust

This is one thing that you must strive for. It is because a lot of people are brand loyal. They will go for a product without reading the information or testing the quality, if it is from a certain brand. Hence, if you create a proper reputation for your brand, then a lot of customers will trust and you can use that as a leverage to make sales and profits.

6.Change the product strategy

When people invest in new brand, they expect it to add some value in their lives. However, it is a good idea to attract customers with offers and discounts. So, you need to sit with your branding agency and make a strategy of all your products as well. If you are an established brand, then also you must keep offers on products that are outdates or are not running well. In this way, you will be able to catch the audience’s attention. However, it is a good idea to think of innovative strategies that will help your products work.

7.Do not use a complex brand name

This is a very important part of brand development. Most people think of stylish and complex names to stay apart from the rest. It is a good idea but, it can create a problem when customers cannot spell or write your brand name properly. It can create a state of confusion for them and they might forget about your brand as well. At the same time, it creates a problem with digital marketing as well because the search engines cannot understand it. So, choose a simple name as that will enable clients to invest in new brand.     

These were some of the important tips to remember for a rock solid brand development process.

How-can-Branding-change-your-business-game-in-2020

How Can Branding Change Your Business Game In 2021?

by BrandingCase Study

Having a business is one thing but, creating a brand is another thing. A lot of people own small or big businesses but, only a few can own a brand. Brands are illusive and thus, they are loved so much. However, it take a lot of time and effort to convert a business in to a brand. Also, gaining recognition in such a competitive market is not such an easy task. However, with consistent branding efforts you can always reach there. Also, once the brand is recognised in the market, it is up for competition with other brands in the same field.

Brand recognition needs perseverance and patience as any inconsistency in the process can hamper the overall reputation of your business. Branding creates your perception in the market and it is important that it is a good one. It is a good idea to hire a branding agency as it can help your company turn in to an industry leader. However, a lot of other factors work too but, branding can help in attracting customers drastically. Also, people are able to recall your business easily, if the branding is right. Apart from that, they will recommend it to others and even they can remember it, if it a proper brand. There are a lot of branding agency in Ahmedabad as well. They can help you set your business and establish it in a good way.


However, there are certain things that a good branding creates. Read on to find out.

1.Possess a strong brand presence

When you start out, you are definitely a small business. You cannot turn in to a big business overnight. However, with branding you can create a good impression on your customer’s mind. It also tells them that you are here for long and the value that you add in to your business will show you in a different light as compared to other companies. Also, good branding will help in increasing your sales and that will add on to your profit as well. If you have the right budget, then it is possible to hire brand strategists for your business too.

2.Give privilege to your business

You need to enlist your goals properly. Do not run behind customers and money that are hampering with your brand morals and ethics. This will hamper your brand reputation in the longer run and you will lose your brand momentum. Also, running after everything can lead to inconsistency as well. Hence, you will lose all the branding efforts that you have done up till now. Always make a branding strategy with a branding agency. They will help you to understand what works for you. Once you put in the right efforts in the right direction, your business will definitely thrive and succeed. 

3.Rectify your products

Branding is important and most necessary for any business. At the same time, it is one of the most difficult parts as well. When businesses are starting out, they often provide their products and services with discounts to penetrate the market. However, you do not have to sell your services or products in a way that leads you to loss. Instead, give discounts and take customer feedbacks. Based on that, you can do the necessary changes and then sell your products with confidence at the right price. Branding strategists can surely help you with this part.  

4.Enlist long term goals

It is important to note down your goals. You will be able to create a good branding strategy based on that. Your long term goals will decide your short term goals. Also, a cumulative series of actions, events and decisions can be made based on that. It is important to understand that building a reputation is important. Once you do that, you will be able to make sales automatically. Also, identify your business and its values and then take some risks in the process so that you can explore the maximum potential of your business.

Conclusion

Branding creates a lot of difference for your business. These were some of the important points to consider while discussing your strategy with a branding agency. It is always a good idea to seek some professional help when it comes to branding.   

If you are looking for a branding agency in Ahmedabad, then head over to AdVoice. They have a vast portfolio as they have worked on branding, graphic designing, logo designing and more with various clients. Contact them for further details on prices.

6-Tested-Questions-that-help-choose-your-Graphic-Design-Company

6 Tested Questions that help choose your Graphic Design Company

by BrandingCase Study

Graphic designing has become an integral part of digital marketing businesses. However, hiring a good graphic design company in Ahmedabad can be a very daunting task. This is because there are a lot of players in the market and choosing someone that is compatible with your needs and demands can be an issue. This is because a good graphic designer can only help your brand look unique and help you in attracting the customers.

A graphic design company usually helps businesses achieve their goals. It is a good idea to hire a graphic designer for your business as it will help you to form a digital influence. Although, you must ensure that the designer understands your business and maintains their responsibilities based on that. Although, a lot of businesses are worried when it comes to hiring a graphic design company in Ahmedabad.

So, to avoid confusion, you must ask the company a few questions.

Ask about their creative role while looking at their portfolio

The first thing that you must do is check the graphic design portfolio of a company. Once you like the designs, you must ask their creative role while performing them. This will give you an idea of their innovative possibilities. You can ask them the timeline also in which they finished the project.

Can you please show me the results of the work that you have done?

The best graphic design company will always show you quantitative results. You must focus on the figures because that will give you your return on investments as well. However, if you find the results unsatisfying then it is better to move on to the next company.

What type of team will be working on my project?

It is important to meet the team that is working on your project. You need to connect to them personally as it will be easier to explain your expectations and demands to them. Get the full name, titles and their responsibilities from the graphic design company.  

Give a brief about your graphic design process

The best graphic design company can be set apart based on their design process. However, their process should be simple not complicated. They should be able to simplify their complicated process to you.

What are you charging me for my project?

 

The next step is the quotation of the project. You need to do enough research before negotiating with a particular company. Also, once the graphic design company sends you a quote, ask them that why are they charging you for the same.

How will you follow up with us?

 

This is a very important question and thus, you should ask the same to your graphic design company. Most companies will follow a legit design process and present you with the best design. However, they fail to follow up or do the necessary changes in the prototype timely. Hence, you must focus on that. Ask them their procedure for follow ups. It is important for the company to understand that a graphic designer’s work does not end once the design is submitted. In fact, it starts from there. It is a good idea to discuss all of this in detail, beforehand only.

Why is it important to hire a graphic design company?

A graphic design company can help you elevate your digital marketing game. If you are planning to be active on the digital sector, then you will need graphics regularly. You cannot focus on that as you need to focus on your business. Thus, outsourcing the work to the best graphic design company is always a good idea. They are well-versed with the complete designing process and have a team for almost anything.

However, it is a good idea to sit and discuss everything in detail. Understand their clauses and norms. Also, explain then what you expect out of them. Once communication is done, it will get really easy to work. However, most businesses do not take the time out and do proper meetings with their graphic design company. The problem starts from there. Thus, note these questions down and discuss each point in detail. It is a good idea to explain about your business in detail as well.   

Are you looking for the best graphic design company in Ahmedabad? Then, head to AdVoice. They have a wonderful portfolio as they have worked with various companies for their graphic designing needs.  

Types of company logo

Logo Design Importance: Rules that Make or Break a Brand

by BrandingCase Study
A logo is one of the most important things that a company is concerned about. It is not just a picture, but it forms the identity of your business in the industry. As a new growing company, most of them, take the help of any good branding agency. If you ask any such branding agency, they will also tell you that a logo design is much more than just a simple graphic designing. The main point of logo design importance is that it is actually a small introduction to your company. Branding creates a name of your company in the industry and logo gives a face to that name. Therefore, many companies choose to take the help of a logo design company who professionally make logos for such companies.
 

Read on to find some of the most important rules to keep in mind when you are making a logo.

Make sure to make a rough diagram before you make a final one

Logo design is one of the creative tasks. We cannot just fix a time and sit to do this work. Creativity comes and goes abruptly. Therefore, make sure that you make a rough drawing of your idea whenever you have any idea. In case you don’t know how to go about it, you can also study some logos of other similar companies in order to make sure that you know what your final design should look like.

Maintain a balance

One of the main points of logo design importance is to make sure that the logo is easy to remember and catches the eyes of the people very easily. To serve this purpose, the logo has a very balanced combination of shape, size, colour, graphics and other related things to make it extremely impressive and appealing. However, this is one such logo which you can afford to break if the logo looks good and catchy without it.

Make sure that the logo is of the perfect size

Branding creates a name and identity of your brand in the industry. This will bring your company to the attention of more and more people. Also, a huge number of people in the industry visit websites from their smartphones now. Thus, make sure that the logo has a perfect size so that it can fit the website in any view.

Use the colours to your advantage

Use warm colours for better visibility. These will make your logo look more appealing and will also evoke the right feelings in the minds of the viewers.

Make sure that the design complements the company

Keep your client in your mind while doing the research. Remember about the audience and the services the company provides and then design the logo to get the right one. Every company or business follows different ethics and thus it is important that there is something unique about their logo too.

Typography is important

One of the main things that a logo design company focuses on is the typography. The typography has to be unique to give the logo a unique sense. So don’t be afraid to experiment with the fonts.

Make sure you don’t deviate from the goal

The main goal of a logo is to get the company recognition. Logo design importance is to allow the viewers to easily recall the brand in their mind.

Different is good

If the logo you make is different, it will only help the company in standing out in the crowd of other companies and overall, in the industry too. Be innovating and make your style to leave an impact in the market.

Make sure it’s not too complicated

A good logo is one which is easy to remember. If the logo is simple, it will make the name of the brand easily recognizable and that is the main reason behind the companies having a logo.

Don’t overdo the effects

As a designer, you have a lot of powerful tools to use, and even if them seem extremely tempting to use, do not go for all of them. It will only make the logo look overdone with effects and will ruin the whole look.

Make sure not to copy others

You can take inspiration from others, but don’t directly copy anyone’s logo or typography. A logo needs to be unique for it to fulfil its purpose.

5-BEST-&-AMAZING-DESIGN-TRENDS-FOR-2020

5 Best & Amazing Design Trends for 2021

by BrandingCase Study

Web design trends fall under the category of those things which changes a lot with time. For example, if you put a little bit more focus on the modern websites being set up nowadays, you will observe that the designs of the navigation buttons are amazing. These designs are better in a way that they capture the attention of the visitors. It not only makes a good impression, but also gets you good response from the viewers. Different types and styles of design trends are now in use however, there is no guarantee that this design will have the same response in the very next year, Designs are something which fall under the creative category. Therefore, it is important that the web design trends are always up to date. There are a lot of new ways in which you can explore the world of designing. Listed below are five of the best web design trends which might help you in the coming years to gain a good idea about what to do in web designing.

Dark Mode

Dark mode designs look really modern and they are great for the eyes. They make all the design and colours pop. Such web design trends are classy yet minimalistic. Such themes work great on OLED screens by saving power and extending screen lifespans. At the same time, their utility does not stop them from looking phenomenal. They just accentuate other colours and make everything look aesthetic. 

Choose imperfections for personality

Hand drawn design elements add emotions and humanity in to a website. This is because perfect and impersonal graphics have been the design trends for years now. Hence, the visitors are craving for personal and imperfect graphics on the web. In 2020, you must include some hand-drawn graphics as it will add some soul and realness in your website. It will also add on to your brand personality as you can create customised stickers and tell your brand story in your own way.

Immersive 3D elements

People are delighted to see 3D visuals. This trend had taken a back seat only because of limited technology and expensive price tag on it. However, now the technology has advanced and thus, you can design in 3D without NASA-tier equipment. This has opened the gates for more designers to create 3D elements.

Soft shadows, layers and floating elements

This trend helps in creating depth. You can add soft shadows and floating elements to give an interesting depth to your website. Apart from that, this effect can be used for texts and photos as well. It is possible to add some feature of material design and add a little oomph to 2D layouts with soft drop shadows and layering elements too. Such web design trends are invented for the extra depth that is needed for creating interest to the visual eye. Such designs also give a lightweight feel to your website. It will look as if the elements are floating on each other with a sharp contrast. Such effects will add life to flat lays as well.

Make sure to add videos to it

Add small videos here and there in your web page so that you can also better presentation along with content and images.  Make these videos in the form of little slide shows so that they can serve the purpose of explaining things to the viewers without taking much of their time. The slideshows or videos also give you an opportunity to add more images to it. Videos are always a better way to explain things to people or hold the attention of your audience.

Mix photography with graphics

This design trend resonates with the collage like trend. You can either add some elements to a bland photo or add some serious attributes that help you communicate better with your audiences. It is a great way to get your images customised and add some personality to them. However, make sure to add graphic elements that match your brand’s personality and complement the original picture.  

Conclusion

These are the five of the best web design trends that you can follow in order to make sure that your website can hold the interest of the people.

If you are looking for a graphic design company in India that is well versed in all of the web design trends, then check AdVoice. They have a great portfolio and they can cater to all your graphic needs.

6-questions-to-ask-your-Graphic-Design-Company

6 Tested Questions That Help Choose Your Graphic Design Company

by BrandingCase Study

Graphic designing has become an integral part of digital marketing businesses. However, hiring a good graphic design company in Ahmedabad can be a very daunting task. This is because there are a lot of players in the market and choosing someone that is compatible with your needs and demands can be an issue. This is because a good graphic designer can only help your brand look unique and help you in attracting the customers. 

A graphic design company usually helps businesses achieve their goals. It is a good idea to hire a graphic designer for your business as it will help you to form a digital influence. Although, you must ensure that the designer understands your business and maintains their responsibilities based on that. Although, a lot of businesses are worried when it comes to hiring a graphic design company in Ahmedabad. 

So, to avoid confusion, you must ask the company a few questions.

1. Ask about their creative role while looking at their portfolio

The first thing that you must do is check the graphic design portfolio of a company. Once you like the designs, you must ask their creative role while performing them. This will give you an idea of their innovative possibilities. You can ask them the timeline also in which they finished the project.

2. Can you please show me the results of the work that you have done?

The best graphic design company will always show you quantitative results. You must focus on the figures because that will give you your return on investments as well. However, if you find the results unsatisfying then it is better to move on to the next company.

3. What type of team will be working on my project?

It is important to meet the team that is working on your project. You need to connect to them personally as it will be easier to explain your expectations and demands to them. Get the full name, titles and their responsibilities from the graphic design company.

4. Give a brief about your graphic design process

The best graphic design company can be set apart based on their design process. However, their process should be simple not complicated. They should be able to simplify their complicated process to you.

5. What are you charging me for my project?

The next step is the quotation of the project. You need to do enough research before negotiating with a particular company. Also, once the graphic design company sends you a quote, ask them that why are they charging you for the same. 

6. How will you follow up with us?

This is a very important question and thus, you should ask the same to your graphic design company. Most companies will follow a legit design process and present you with the best design. However, they fail to follow up or do the necessary changes in the prototype timely. Hence, you must focus on that. Ask them their procedure for follow ups. It is important for the company to understand that a graphic designer’s work does not end once the design is submitted. In fact, it starts from there. It is a good idea to discuss all of this in detail, beforehand only.

Why is it important to hire a graphic design company?

A graphic design company can help you elevate your digital marketing game. If you are planning to be active on the digital sector, then you will need graphics regularly. You cannot focus on that as you need to focus on your business. Thus, outsourcing the work to the best graphic design company is always a good idea. They are well-versed with the complete designing process and have a team for almost anything.

However, it is a good idea to sit and discuss everything in detail. Understand their clauses and norms. Also, explain then what you expect out of them. Once communication is done, it will get really easy to work. However, most businesses do not take the time out and do proper meetings with their graphic design company. The problem starts from there. Thus, note these questions down and discuss each point in detail. It is a good idea to explain about your business in detail as well.   

Are you looking for the best graphic design company in Ahmedabad? Then, head to AdVoice. They have a wonderful portfolio as they have worked with various companies for their graphic designing needs.