Logo Designing

Why Bigger isn’t the Best for Logo Designing?

by Case StudyGraphic Design

There is a saying, which states that the bigger the better. This saying goes everywhere, no matter what it is, we always prefer if it is bigger, even if it is rivers, mountains, fruits, food, rooms, everything. However, there are some things which have nothing to do with this saying. The Logos that are there for every company fall under this category. Bigger isn’t the best for logo designing.

Logos make the first visual impact on your customer. Therefore, these are truly extremely important. If you ask any graphic designing company, you will know that most professional graphic designers prefer to have the logo in a suitable size. Often people think that bigger logo means more information, but that is a wrong concept.

A logo is supposed to be small and easy to remember. Therefore, big is an enemy in case of logos.

Big logos are not acceptable in mobile applications and even websites. When you have a smaller logo, it goes well with the mobile apps. In the case of logos for mobile apps, you have to concentrate more on the size. This will then turn out to be the smallest identity of your brand and yet it will also take the responsibility of conveying the maximum information about your company to the people in a very realistic way. If the logo will be of a bigger size, it will also be responsible for causing the over-crowding of the screen and will be distractive to the attention of the people. The logo should be small, tidy, and should catch the attention of the people.

When you have the responsibility of logo designing, you have to understand that this seemingly easy job is not actually that very easy. The logo is a small image which turns to be the face of the company, as visually, that is what the customers will remember you with. Most people don’t understand the importance of a good logo, until they have actually dealt with it. Apart from the size, there are also a number of other things that matter in it. Read on to find some of the matters that are extremely important when it comes to designing a logo –

• Stick to the original 16 colours pallet

With the speed that the technology has advanced over time, the graphic designers now get a lot more options in choosing the colours for the logo. The enhanced colours have a lot smoothness and depth. Even though these new colours have a lot of variations, there are a lot of things that vary here. In the previous set, there were only sixteen colours of extremely high quality, these sixteen colours are also known as the original colour pallet. Even though variety of colours is a priority for logo designing, sticking to the original colours will also give them a good depth and better hues.

• The best policy is readability and reliability

Two of the most important and necessary concepts of logo designing are readability and reliability. It is extremely important for your company that the logo conveys the important message and visions of your company, the offers you provide and the services you give as well. Apart from this, the logo should also convey the needs of the audience and refer to their side as well. You can also see to it that the logo has some connection to a parent brand which might also be a big help in branding and promoting.

• Make sure the logo is simple and clean

Mobile screens are much smaller than laptops. Therefore that is one of the important factors is that the logo remains, small, clean and tidy. Bigger isn’t the best for logo designing. Make sure to use your creativity as much necessary and to make the logo beautiful and trendy, but too much of it will only lead to a disaster. Too much of it will only take it away from its serious purpose of gaining information and will only stand to be a pretty image

One of the major graphic design trends is using gifs. Make sure to use enough gifs and small videos. These things seem to make the website seem more interactive. These also bring in higher conversation rates on your website. This combination of audio and video has proved to be a lot helpful for the website.

• Make sure that the logos are responsive 

Mobiles phones are now gadgets that everyone has. With a smartphone in everyone’s hand nowadays, you can be sure that most of your clients and customers will get access to you website through their mobile phones. If your logos are responsive, they act as a saviour and can be a lot helpful if they want to match the size and designs needed for the logo to be mobile friendly.

It takes a good portion of effort to utilise the sixteen colours for designing animaginative, advanced, enlightening, relevant, readable, humble, fresh, and unique logo. If you can make sure that your logo stands out then you are doing it great. Logo crafting is the art of balancing; you have to mixall in the right amount to make something faultless.

Best Graphic Design Company

Best Graphic Design Trends that you can use this year

by Case StudyGraphic Design

The world of graphic designing and fashion can be said to be interrelated with each other. Fashion is such an industry where if something is trendy, it takes a couple of years for it to lose that g of being trendy. The same also stands in the field of graphic designing. If you ever decided to talk to the best graphic design company for the works of graphic designing in our business, you will see that they also agree with the same thing. Technology is advancing a bit every day. The designers nowadays possess a lot of talent and they also have the proper tools which allow them to explore their talents and creative minds the best they can. This technology allows the designers to mix and match a lot of things in order to come up with something which can be considered trendy and loveable. As a result, the visual aesthetic rise in the graphic design trends has only been increasing in the past couple of years. A lot of trends have come into existence because of this advancement of the technology and how the designers can use the process of permutation and combination to get themselves new designs and trends. 

Read on to find some of the most famous trends in the field of graphic designs that are brought into the world by graphic design company:

• Proper Gradients

Gradients are something that can be said to be a very old method. This is one such method which was not only confined to the older days but is also very much in trend in today’s world too. Gradients are actually what are supposed to be the add-one which will help in improving the style statement of the presentation in power-point. Like the numerous other trends there, this trend was losing its touch as the time passed by. However, it was brought back by the app called ‘Instagram’ which is a very well established social media platform. The gradient was thus brought back among the trends and it once again made its place and is now used regularly in making websites and logos.

• Use Bold Serifs

If you know your fonts well, you will know that there is a large number of fonts made available to the graphic designers for them to work with. Exploring different fonts is also a very effective way in which there can be an enhancement in the of the interface design. The font can be made thick or thin, depending on which one suits the website. If you use Bold Serif, it is one of the trendy fonts as it brings a touch of nostalgia to the modern texts.

• The using of the semi-flat design

The flat designs that are two dimensional made use of those bold colour palettes and provided the page with a lot of white space, which in turn could be filled by the colours provided by the palate so that the colours can charm the customers or clients with its appeal.However, this is a 2-D hack which is currently also being used in case of 3-Dimensional designs too.The designers are now working their designs in such a way so that they can gain the forefront by making sure that they create visual grading using shadows.

• Make sure to use movements

One of the major graphic design trends is using gifs. Make sure to use enough gifs and small videos. These things seem to make the website seem more interactive. These also bring in higher conversation rates on your website. This combination of audio and video has proved to be a lot helpful for the website.

• Make sure that the logos are responsive 

Mobiles phones are now gadgets that everyone has. With a smartphone in everyone’s hand nowadays, you can be sure that most of your clients and customers will get access to you website through their mobile phones. If your logos are responsive, they act as a saviour and can be a lot helpful if they want to match the size and designs needed for the logo to be mobile friendly.

These are only a few of the graphic design trends that have captured the market now. Any of the best graphic design company you talk to, they will follow these trends to make sure that your website has a unique tint to it.

Graphic Design Helps a Business Grow

4 Ways in which Graphic Design Helps a Business Grow

by Case StudyGraphic Design

Graphic Design is one of the most aspects of a business. However, this statement can be opposed by a lot. The most agreeable statement is that for some businesses, graphic design is extremely helpful and for other types of businesses, it might be unimportant. Every business owner thus has a sensible set of reasons to support their own reasons.

Moreover, if you hear discuss the marketing of your business with any graphic design company in India, they will easily explain to you why graphic design is extremely important for your business. It is extremely important and plays a huge role to make sure that your company grows and flourishes. According to them, graphic design helps a business grow.

In case of the smaller businesses that are still growing, graphic design might often be outside of their budget. As a result of this, they don’t refer to any graphic design company, in the fear that it might cost a lot. Even though this is understandable, this is not a very good or smart decision in case of your company. Your professional websites and logos are the first thing that makes an impression on your customers and clients. It is thus important that these aspects of the company get more importance so that your business can grow and make an impression on the minds of the clients and customers.

A lot of company owners nowadays do their researches properly and thus know how much graphic design helps a business grow. Therefore they make sure that the graphic design part gets enough attention. They make sure to either go to a professional graphic design company for help, or chose freelancer if they are held back by their budget.

If you are still wondering how graphic design and its tricks can help you, read on the following points. There are four points mentioned below about how proper graphic design can benefit your company.

• Making sure that the first impression leaves a mark

Usually, it does not require too long for customers or client to weigh the uses and helps a company website can provide them with.The most that happens is that they take a bit more than just a few seconds in order to make the decision. IN most of the cases, the customers or clients come to a rough design only by seeing their website design or just by judging their logo. Taking the help of a proper graphic design company in India will make your website look more professional and create a good impression. Regardless of the popularity of your product, a good logo and website will attract a lot more people than you can imagine.

• The logo must tell a good story 

People are always enthusiastic to know more good stories. If they are gonna work with you or take your product, they must feel some sort of connection with you and the easiest way to make that happen is with the help of the logo. Your logo needs to tell the vision of your company, its aim, how you want to service and a lot more. Make sure your logo serves all these purposes.

• The Graphic designs are compelling enough

Compelling graphic design is one of the most important factors to make sure that your business has the impact it needs to be successful in this competitive market. The professional graphic designers make sure to use consistence images, fonts, and colours which give the websites its own unique identity while still keeping it simple.

• Makes that leads are actually converted to sales

One of the main reasons for launching website for your company is so that your company has a unique presence and that it can gain popularity in the market. These are the reasons that are talked about the most. The underlying reason behind all of these is to make sure that the company can increase its income or turnover. The design of the website has to be appealing for your company to gain more customers, and the graphic design company you hire will make sure that you get the best from your website. 

These points make it very evident that a good graphic design company will no doubt make sure that your company reaches its maximum potential. So make sure that you utilize these and give your company the best.

Creating Attractive Signs

3 Excellent Tips for creating Attractive Signs to thrive Your Business

by Case StudyGraphic Design

When we say the word business, we don’t just refer to a name; the identity of a business is larger than that. Consumers are the mainstay of a fruitful business, and that is why seizing attention is extremely essential. A commercial owner frequently tries a share of new things to grow their industry, but occasionally they fail to get the attention of the customers. The devotion of the regulars is as vital for an enterprise as is a pen to mark something. In the present age, societies are doing accessible advertising using a smartphone and a laptop, but the older ways of publicising by visuals and graphics still leave a better impact on the minds of the customers. In fact, these two methods can be now united for a much improved impact. This is what is done now, companies are now creating attractive graphics so that they can gain more customer attention which in turn will help them in increasing the sales. 

Attractive creative signs have always been immensely helpful in catching the attention of the consumers. Read on to find three of the excellent tips for creating attractive signs.

• Choose the Right Colour 

One of the most important tips for creating an attractive sign is making sure that you have chosen the right colour. Colour matter a lot in case of making the graphics attractive. The first thing that one notices in case of graphics is the colour that you have chosen. If you have chosen the right colour it will help in making the graphic and signage unique and eye-catching. In case that the text written of the signage is smaller in size, it is the colour you have used which will make the most impact on the customers. Colours have also helped in a lot in identifying the brands. For example, it is a known fact that the red colour is associated with products related to the medical sector.

– Make sure that you choose a bright colour as it will be more eye-catching than the dark ones.

– Make sure that the colour is also trending. Trending colours always make more impact on the customers.

– It is preferred id the signage is static and is made of attractive colours which can help in defining the business later on in future.

• Make sure that the writings are Readable

The business signage that mostly hangs on the inside and outside of the stores has to constantly compete with other graphic designs in order to hold the attention of the customers. In such a situation, it is very important that the texts on the signage are easy to read and yet come with a stylish font. Another thing you can do is make sure that the colour of the signage and the colour of the text complement each other as it is one of the ways to make it easier for the customers to read and also makes an impression on them. Most of the times, the texts are on the fore head and the signage has a background colour. This makes it easy for the customer to read it even from a distance. Even if the colour contrast is weak, one thing you can do is to highlight the text which makes it more readable for the people. It also gives a shadow to the text and the thick border helps the whole thing a lot.  These hacks will help you a lot in creating attractive signs.

• The Size of the Letters are Important

The determination of any commercial signage is to give off information to the others. This is also possible only when the customers can see the signage from a long distance. It is important that the people who are walking on the roads will also be able to notice the roadside signage.

Conclusion

These are only three of the best tips for creating attractive signs. Following these will you help you a lot in attaining the necessary effect that you want your business signage to have on people. If you follow these excellent tips for creating attractive signs, it will be very effective for you. Each of these tips will help you in attaining the necessary effect that you want your graphics to have. These will make sure to create an impact on the customers.

Improve Your Branding

7 Tips to Improve Your Branding to acquire More Business

by BrandingCase Study

For the proper and complete growth of any business, marketing and proper branding of the company is extremely important. It is a known fact that people prefer to buy or use things among the products which are already trending, therefore, it is important that you know how to improve you branding skills. Spend some quality time to learn how the sales, stability and profit of the company works, how can you strategize the branding of the company and get access to multiple things altogether. If you read on this article, you will find some of the most essentials skills to improve your branding efforts. 

Read on to find all that you can do for the proper branding of your company.

• Creation of Content

In a time that everything is transforming into the digital platform, every company and business is turning to the online platform for the various kinds of services. Before people commit the t any product or service, they prefer to compare it with other similar things and brands. So if the content you used has a good value and is also creative, it can help a lot in enhancing the traffic and conversation on your website. This leads to better leads and sales and also enhances the digital value of your product.

• SEO Content

SEO is one of the most important aspects of marketing any brand or product. It helps in making your website easy to navigate and also user-friendly. If you are an entrepreneur, you can learn SEO. It is a very short course but is something that will prove to be extremely helpful for you over time.

• Know enough about the other brands

When you take part in the world of business, you already know the amount of competition existing in it. In situations like these, it is important that you know enough about the companies and brands that you are competing with. Explore the way blogs which have a lot of audience work things, understand their strategies, and know what you have to do. These will give you an idea about what you should or should not do for your company.

• Know the Basics of coding

All of us, whether we know coding or not, can agree that coding is not an easy task. Coding the whole website or the whole app is not possible. Mostly if the business you are running is really large. If you know the basics of coding, it will help you a lot in understanding what your website or app needs. Needless to say, it is one of the most important steps to improve your branding.

• Graphic Design

Graphic designing is another one of the important skills for branding efforts. Graphics designs is the aspect which is responsible for the visual represent, of your product, website, brand et cetera. It is also the part that works for making the logo of your brand attractive, using proper fonts and colours for things. Proper graphic representation makes the website or apps more beautiful and thus helps in a lot in enhancing the promotion or branding of your company.

• Work in an organised manner

If whatever you are doing is organised, it means you know what to do, when to do it, in which way to do it, and similar things. Knowing these enhance the fact that you know how to work for the proper branding of your company. If you do things in the correct manner and in the correct time, it will be immensely helpful. It is a very simple strategy and yet is one of the most important ones.

• Know the Basic Principles of Psychology

Knowing the basic principles of psychology means that you know how the minds of the audience works. It helps you to understand what they may think and how they might be perceiving things. There are a lot of YouTube videos, blogs, books et cetera which can help you in this field. You will also understand how the choice matters and changes with the change of age, sec, rituals, state, culture, et cetera.

Conclusion

These are only a few of the skills, but these can help you a lot in improving your branding.  Follow these skills to improve your branding efforts so that your company and gain the correct amount of audience it needs for you to reach the stage of being called successful. 

Packaging Design Tips

Stunning Ideas for Creating Awesome Packaging Designs and Labels

by Case StudyPackaging Design

Labels and packaging designs have gained a lot of importance over the time. As a result of this, most of the companies are now trying their best to come up with innovative ideas for their labels and packaging designs. There are a lot of branding agencies which agree with this point which have in turn have led to the increase of demand of the graphic designers. These graphic designers shave to constantly fulfil the demand of these companies which makes them constantly use their brains for these new and creative ideas.  

Read on to find some of the most important packaging design tips which will benefit your company.

• Make sure that you Develop useful packages

One of the advantages of having a good packaging design is that they can be used again after the product has been used. These gain more appreciation than the simpler ones.

• The Packages should be product friendly

No matter what the product is, the packaging should always be product friendly so that the customer can also make a good use of the product that they have purchased. For example, if you consider pizza boxes, they are made in such a way that the pizza can be eaten from that box as well and doesn’t require plates.

• Be conscious to special editions

If you are using packages, make sure that the package includes some important events that have a lot of attention of the people. For example, if you include a part or even a mention of any event that has a lot of followers, it will attract the attention of these followers. This is one of the most helpful packaging design tips.

• Be sensible about breaking the rules

There are some basic rules about packaging, for example, toothpastes and stuff come in tubes. These are one of the basic rules about packaging designs and all. It is not possible to provide a paste in a bowl or box. So make sure that when you are breaking a rule, it not a conventional one.

• Make sure it’s Simple

Packaging designs and labels have to have a good design to make a good impression on the customers. But this is not an excuse for the design to be overly crowded. Make sure that you keep it simple. Follow the saying, less is more.

• Make sure you’re following the trend

If you are following the recent trend and campaigns, it will also help you in gaining more notice in the social media. It will also seize the attention of the customer who is much known to these trends.

• Make sure the punch-line has humour

Humour is something that makes place in in the minds of the customers for a long time. If the punch-line you are using has a rhyme and is funny, you are going down the right path. This will help the product in being in the minds of the people for a long time, even throughout the years.

• Add a little bit of fun to the packaging

You can also add a little bit of fun to the packaging too. This also helps a lot in making the people interested in your product.

• The Package must be complementary

There is not an ounce of competition between the package and the product. Since you cannot change the product, you will mostly have to work with the package to make it more interesting throughout the time. Adding some fun element into the packaging is one of the basic moves.

• Make sure its handy

Make sure that the design of the packaging helps in holding the contents of the package which helps in getting a good grips of the product. People usually really appreciate those.

• The Colours must stand out 

The colour of the packaging must complement the product. If the colour complements the colour of your product, it is an added advantage. This will also help in making your business stand out in comparison to others. Your product might also be recognised by colour if this scheme works.

Conclusion

These are some of the most use packaging design tips that have helped the growing companies a lot in gaining a stand in the market. Therefore keep these in mind and it will definitely help you in growing your business in the market where there is already a lot of competition.

If you are looking for a packaging design company, then visit AdVoice. They have an illustrious portfolio and they offer other services in graphic designing as well. Visit their website for further details.

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Strategy + Branding = Next Level in Business
packaging design

Insider Ideas that Boost ROI by Packaging Design

by Case StudyPackaging Design

One thing that we can all agree on is that the first impression is extremely important as it will play an important role in creating an image and impact which will also mold how your future interactions is going to be. Similarly, in case of packaging design, the first impression is also extremely important. The packaging scheme has adequate information on it that expresses some of the fast truths about the merchandise inside it like the name of the product, its price, as well as its quantity. Some also believe that is the packaging design is attractive, it will influence the customer in such a method that they will be enthused to purchase it at just one glimpse. It is also an important piece of information that a good packaging design can help improve ROI. Read on to find some of the tips you can use to in order a better packaging design.

• A Proper Colour Concept

Colours are one of the major factors affecting the packaging design of the products. Colours play a huge role in providing a unique identity to the brand as well as the product too. Colours speak more than words sometimes, therefore it can also introduce your brand those people who don’t understand worse much. An example of this is – a child who yet doesn’t know how to read properly, will recognise a Cadbury anywhere because of its trademark purple colour.

• Proper Positioning of the Brand 

Many industrialists have done positioning of brands with the help of packaging designs and have been effectively successful in attaining positive results. For a reminder, you can think about that fresh iced coffee from Starbucks. The team of Starbucks had used a creative way in order to introduce the fresh product by reflecting an image of the both the product and the user. The design of it was also kept simple and had cool refreshing colours. The main trick used here is to preserve the appearance of the product in the nature of the consumers along with making the product appealing to them.

• Clever and proper messaging

One of the other good things that you can do is to tell the people and inform them about this product. Along with telling them, try to make sure that the packaging design has enough of this information so that the people can understand the details of the product.

• Processing of the product

One of the major issues with processed food is that when people try to make it at home, they fail to attain that specific taste of the processed food. When the process of making the food is written in the part of the packaging design, it makes a huge impact on the customers. There are also cooking instructions given on the semi-cooked packaged food.one major example of this is Maggi. The package design of Maggi has properly conveyed the whole process of making the food to the customers. This is also another one of the ways how packaging design of processed foods can make a difference in attaining the attention of the customers.

• Properly Conveying the Actual Value of the product

It is important that the customers get to know the proper price of the product.  When the customers find something attractive, the first question that comes to their mind is always about the price of the product as well as the quality of the product. Make sure that that price, as well as the ingredients of the product is stated clearly so that the customers can understand the value of the product that they are buying. An example of this is the huge size in which the price of the product is written in big and clear letters of the word. If you can give a little discount on the product, then it will also attract a lot of attention of the customers and hold their attention too.

• Excitement

Make sure that the packaging design of the product is such that it can cause a bit of excitement in the minds of the customers when they see your product packaging.

Conclusion

These are a few of the basic tips that you can follow so that the packaging design can help improve ROI. You can also take the help of several professional graphic designing companies to help you with this.

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Why-a-strong-brand-is-important-for-your-small-business

Why strong branding is important for your small business?

by BrandingCase Study

A lot of small businesses often overlook the importance of branding. They usually consider themselves as a business and not a brand. This particular thought costs them a lot as branding is a very important aspect of business of all sizes. This is because it will add value to your business and also, help in generating a lot of leads. 

If you do not have the necessary funds, then you can always find out innovative ideas of branding. However, paying attention to it is really important. At the same time, getting logo design Ahmedabad is equally important for your brand identity. Read on to find out the reasons of focusing on branding strategies from the first day itself.

• Branding will give a face to your business

Branding gives a face to your business. It gives it the identity which makes it stand apart in the crowd. A face that will help your customers recognize you from far. Branding starts with logo and thus, it is important to invest in it. Hire a professional company for logo design Ahmedabad as they can help you in creating compelling designs.

• Branding motivate employees

Branding will give motivation to your existing employees. It does not matter whether you have a small or a big team. Your employees will take you more seriously and they will work with full force on your business. It will channelize their efforts and focus. They will also be dedicated to their goals and bring you more business. An employee needs to understand the target and the mission of the company. Only then they will be able to utilize its maximum potential.

• Businesses can be advertised with the help of branding

A logo does not only give an identity to a business but, it also helps in advertising. A good logo has the power to transform the complete personality of your business. It can also communicate your ideas and things your company stands for. Apart from that, you can add a logo on all your advertisements and social media posts as it will leave a very professional impact on your customer’s mind. Take help of the top logo design Ahmedabad for the same.

• Branding adds on to the financial value

Branding creates an aesthetical value and a professional image in the market of a particular business. Apart from that, investors and vendors also take you seriously. Thus, it creates a financial value in the market as well. It will be easy for you to take a loan for your business from the bank and even step up in the stock market. Branding will literally open various possibilities for you.

• Branding attracts clients

You can sell some of the best products and services in the market. However, if you do not have a brand, the clients will not look up to your business. A good branding strategy helps in beautifying your business. It also makes your products and services drastically appealing. Some of the things to consider includes packaging, presentation, logo and advertising. These all aspects make your business a brand and attracts customers towards you. 

• Branding helps in strengthening relationships with your customers

When you have a business which is appealing and looks financially stable, customers automatically will start getting attracted towards it. It creates a sense of trust amongst them. They feel that you are here for a long period of time and thus, they can invest in your products and services. Most people are interested to do business with a company that looks legitimate and trust worthy at the same time. Thus, all of this can be achieved with the help of a rock solid branding strategy.

Conclusion

These were some of the reasons of focusing on branding. It does not matter whether you are a start-up or an established enterprise, you will need branding to move further. Once you invest in to branding strategies like logo design, packaging and advertisement, you will automatically begin to grow. Hence, remember that brand is important for your small business and big business as well.  

Are you looking for an amazing branding agency and logo design Ahmedabad, then worry no more. AdVoice will get you covered for all your branding needs like logo designing, website design, packaging design and much more. The company has a team of experts that will understand your business and suggest you the best possible options in your budget for the same.  

Please visit AdVoice for more information on their portfolio and services.

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10 Proven logo design tips for small business owners

by Case StudyGraphic Design

A logo is a very important aspect of your business. Logo design tips and It can either make or break your business. You need to be very careful while choosing a logo. It has the potential of communicating your story with your audience. Also, a logo will catch your customer’s attention first. So, make sure to design it in the most unique way possible. A lot of businesses face a lot of problems when it comes to logo designing. They are confused with the technical and creative options. To avoid this, you must hire a logo design company in India. 

Read on to find out the logo design tips for small business owners. 

1. Learn the basic rules of logo designing

You can hire a logo design company in India to carry out the complete process of your designing. You can also do some of the designing yourself. However, you need to have knowledge of the same. You must remember certain rules of logo designing to move forward. You can take up online classes or read blogs over the internet. At the same time, you can take some help from a professional expert as well. Learning about some of the logo design tips will help you when you outsource work as well. You will be able to guide your designer and know what to expect from them as well.

2. Try various techniques

One of the most famous logo designing techniques is the visual double entendre. It is nothing but contains blending two different things in to one to provide a better understanding to the viewer. The double entendre contains text as well as a picture in it. The text can be considered as a slogan too. 

3. Keep it simple

A logo represents your company to your customers and vendors. It is important to understand that if your logo is too complex to comprehend, no one will remember it. Thus, keep your logo simple and classy.

4. Avoid the cliché things

If you are looking for logo design tips for small business owners, then you must have a logo that helps you stand out from others. Avoid following the standardised and common things. For example, do not use a lighting bulb for symbolising ideas. Instead, you can choose to think of something creative. The cliché things have already been overused and so, you must think out of the box.

5. Choose smart colours

Tips for logo design are really useless, if you do not focus on the colour scheme of your logo. Use a colour scheme that is good to look at and is pleasing to the eyes. The logo should also add on to the clear and beautiful representation of your business.

6. Typeface matters

All the established businesses have a typical typeface in their logos. For example, Facebook has the small letter f while Microsoft has its own unique typeface. Thus, you can create a typeface for your own brand. You can also choose one from the existing ones.

7. Pay attention on the negative space

Negative space has a drastic impact on customers. You need to use it wisely. It should not make your logo look empty and disturbing. For example, the FedEx logo has white space between e and x. They have used an arrow which really covers the negative space. 

8. Understand symmetry and proportion

Your logo should be different and beautiful. However, to make it that way, you need to consider all the logo design tips. Symmetry and proportion of a logo is a very important aspect. Structured logos have greater impact on the customers as compared to the normal ones. 

9. Understand your brand

You can only design a good logo, if you understand your brand. Understand your competitors and get a hold of your business. Based on that, you can decide for a logo design for your brand. Make sure that the logo represents your brand perfectly.    

10. Choose active logos

Active logos create an illusion that they are moving. Customers are intrigued and pay attention on such logos. For example, Amazon has such a logo. It is a good logo design tips for small business owners as they can attract the customers with the help of active logos. 

These are some of the tips for logo design. This will help you to create a compelling and engaging logo design.

However, if you are looking for a professional logo design company in India, then check AdVoice. They have a wonderful portfolio and they can add on to your business by creating a compelling logo design for your brand.