Social media marketing is a crucial part of any digital marketing strategy. It has been around from a very long time. Marketing on social media is also becoming popular with time. A lot of brands are investing in social media campaigns and influencer marketing, as they are receiving a lot of interaction and sales for the same.
Although, there is one minor problem that most marketers have to deal with. It is the struggle of measuring ROI effectively from marketing on social media. It can get a little tricky but, it can do wonders for your business.
There are a lot of ways through which you can track the ROI. You just need to understand the process and it will not be very overwhelming for you. However, the first thing to include while being on social media channels is the social media post design. You need to work on that first, if you want to create engagement and then, measure the ROI.
There are certain things that you need to keep in to consideration, especially Facebook post design and Instagram post design.
Measure marketing on Social Media
The major reason for the ROI to be low on social media channels is that brands and companies forget to take time and measure their performance. It is a very simple formula: If you cannot measure it, you will not be able to drive it. According to a recent report by Simply Measure, only one in five brands talk about social ROI.
This is the major reason that you are not able to see a notable difference. As a business, you will have to take the effort and sit with your digital marketer to understand the social ROI. Ask your agency to make weekly reports for you as well.
Apart from that, measuring and marketing on social media can be done by setting up a funnel which directs your followers to a particular place from where they can make a purchase. Direct them to your website or a message chat. In this way, it will become really easy for you to keep a track of things.
Content
Social media marketing is based on content. If you cannot have proper social media graphic design posts, then you have lost the game there and then. It is important to understand that social media channels are visually aesthetic platforms. Also, there are thousands of posts that are being uploaded every single hour. Hence, if you want to catch the attention of your customer then you will have to hire a social media graphic design expert. Some of the things to remember are:
• Focus on Facebook post design
When thinking about content and ROI, you need to pay attention on your Facebook post design. This is because 80% of users are on Facebook. Thus, most of your audience is available on Facebook. Hence, if you master this platform, you will be able to generate leads and direct your audiences in to buying your products and services. At the same time, you will be able to measure higher ROI as well.
Facebook advertising is also a great part of marketing on social media. A lot of businesses and brands have benefitted from it. This is because Facebook advertising has the ability to reach your exact audience. The filters and algorithm is next level and so, investing in the same is a wise decision.
However, your advertisements also require an innovative Facebook post design. Your audiences will only engage with an attractive social media graphic design. Sit with your graphic designer and discuss the cover and various options with him. Take as much time as possible for the same.
• Give time for Instagram post design
After Facebook, the second best social media channel is Instagram. The youth is available there and if you want to reach them, you have to be on Instagram. It is also a good platform to create brand awareness. Apart from that, Instagram is one platform that is known for generating the maximum ROI through influencer marketing programs.
Instagram is a highly visual and aesthetic platform. Thus, you will have to give some time in creating an Instagram post design. High quality photographs and graphics work on this particular platform. It is also important to understand that you cannot do it on your own. You will require a social media graphic design expert for the same. If you want to generate ROI organically through Instagram, then you will have to post daily. Only then, it will grab the attention of your audience and this is the basic demand of marketing on social media.
Define your goals before starting Social media graphic design campaigns
This is the first step that needs to be taken before starting any successful social media campaign. You will have to set the right goals. If your goals are not realistic, you will not be able to achieve them and your campaign will be declared as a failure.
Also, the social media post design of your campaign will have to be designed in a certain way. It needs to have 20% text and the 80% space needs to be left as it is. These are some of the minor details that can be discussed with you social media graphic design expert.
Measure your results for the social media post designsocial media post design
It is important to measure the ROI of a particular post to understand that what is working for you and what is not. Hence, you will have to set up UTM codes in your Facebook post design and Instagram post design. These are basically snippets of a simple code which can be tracked in the end of the URL. This can help you track the performance of the particular URL on your social media post design.
It is possible to track the source, medium, term, campaign and content based on your goals. Hence, this is the best way to track the ROI of your Facebook post design as well as Instagram post design. However, it is important to understand that to track the UTM codes, you will require Google analytics to be installed and integrated with your social media channels. This is one of the major steps of marketing on social media.
Know when to post the social media post design
While performing marketing on various social media channels, it is important to understand that the posting time is crucial. Your audiences will not be online 24 by 7. Hence, you need to post when the maximum number of your followers are online. Only then your social media post design will get the necessary engagement.
There are a lot of different time limits that are given by the experts for different days. You can refer to that guide. However, for Instagram post design, you can always check the metrics on your business account. It is provided under the audience and activity tool. However, experts suggests that this technique helps in receiving engagement from the audience. The more people engage with it, the popular the post becomes. Also, more people will see it and click your website by ordering a product or service. This is how the complete process works.
Social listening with social media graphic design
You need to analyse and check what other people in your industry are posting. You can also track, which of their posts will receive the highest amount of engagement. This can help you gain insight in to what type of content your audience likes and interacts with.
Then you can create relevant social media post designs for your channels as well. In this way, you will have a surety of your posts working for your audiences. Use these tactics based on the kind of metrics you are expecting to cater for your business.
Marketing on social media is tricky but, if you understand the techniques closely than you will be able to ace the social listening part. This complete process can help you determine the number of engaging users you have in your niche on various social media platforms.
Partner up with a graphic designer
A designer will help you make high quality and beautiful social media post design. They understand the importance of graphics on social media. Most of your user engagement is based on your Facebook post design and Instagram post design. Thus, asking the graphic designer to make all your posts is a good idea.
You can also use high quality pictures of your products and services on your social media channels. Marketing on social media can be done in a variety of different ways but, collaborating with a graphic designer always proves to be beneficial.
Conclusion
These were some of the tactics of performing marketing on social media. However, creating content and measuring the ROI are the most important steps of social media post designs. It is important to be smart about the kind of graphics that you are creating for social media. Your social media graphic design should add value in your customer’s life. It should also be relatable and entertaining. These are some of the things to remember while working for marketing on social media.
