Branding is a crucial word in today’s business world. Almost all the companies of the world have adopted various branding strategies. However, branding is still one of the most misunderstood word by many. A lot of business owners often fail to understand that branding is not only about logo design and style. They are a part of branding but, there is a lot more to that. A lot of businesses fail to recognise the potential of branding and what it can do for your business. Business owners are interested in creating a logo alone. They usually hire a good graphic design company in India for creating logos. However, there is more to branding strategy than creating a logo.
Why do you need a brand for your business and not just a logo? Well, read on to find out.
What is a logo?
A logo design simply serves as an identification for your company. It symbolises the products and services that you are going to offer to your potential customers. It is a symbol which defines the name of your company. Well, it is not a strategy. For example, your name is your identification but, it does not describe who you are. A logo design is the same thing. It can serve a limited purpose only.
Thus, make a clear and simple logo design. It should be readable and understandable. Complex logos distract the audiences and fail to communicate with them. However, every business demands a name and a logo. Thus, a logo plays an important part in your brand identity.
What is branding?
A brand is usually an emotion. It describes the feelings of the audiences based on what they feel when they make an interaction with your company. Branding concludes as an emotional experience, where you will share your story as a business owner. It also shares the details of what your company is planning to do in the market and what are your values as a company. A brand should portray the values, vision, mission and even your personality in front of the audiences.
When you do this, people feel connected with you. They can form a relationship of trust with your product and services. Branding also helps you stand out among your contenders. Thus, a brand is much more than just a logo design. It offers a lot of value to your business.
When you start planning a branding strategy, make sure that you are consistent and innovative. It will help you stand out in the market. Also, get a logo from a reputed graphic design company in India. This is because they will understand your agenda and help you create a logo based on that. Just make the strategy intriguing so that people connect with it easily.
The 6 elements of a brand
Words or copy
This part basically includes your taglines and description of your business. It also comprises of all the call to actions.
Pictures
It includes everything from logos, style, images and fonts. A lot of businesses spend a lot of time on this part as they feel this is a very important step. However, it is important to understand that pictures will shine when other elements are proper.
Value
This is an important step. It describes what your business stands for. It also includes the value adding factors that your business provides in a customer’s life.
Perception
This is a component that depends on the audiences. It describes how your customers view your brand.
Story
This component includes the story of your brand and its journey. You need to communicate with your audiences and tell them that how did you think of this business. Also, how are you solving the problems of your customers? This component of branding is all about gaining attention of the audiences with the help of storytelling.
Expectation
This particular part describes the expectations of your customers from you. Also, how you can have a different approach to create value adding services to retain them.
Conclusion
A strong brand will help you in many ways. It gives the right information to your audiences and compels them to connect with your brand. This gives you sales and loyal customers as well.
However, only professionals will be able to help you create a good brand identity. For this purpose, you should get in touch with Advoice because it is an innovative graphic design company in India. The company is experienced in creating brand identity, logo design, social media design and much more.
Visit the website to know more.