Social media plays a very important role in increasing brand visibility and generating leads for a business. It can bring crazy amounts of traffic to your website every single day. When social media applications were invented, texts and content used to be popular. Nowadays, you need to post aesthetic visuals and graphics to grab the attention of your customers. This is because your clients are consuming a lot of content on daily basis. A lot of people are there on social media and thus, to stand out, you need to do something different. Also, visuals and images have the power to stay in the minds of your customers for a long time. Although, for this, you will have to hire the top graphics design company in India.
A professional company can help you create the right kind of visuals. However, we have listed some tips that will help you to enhance your social media images.
1. Colour
Colour is the most important aspect of visuals and graphics. This is because colours can immediately establish a vibe and mood. It can also trigger the right kind of emotions and provoke your user’s minds. A research was conducted where marketers claimed that 90% of snap judgements were based on colour alone. A lot of studies also say that colours actually resonate your personality and it reflects on your social media accounts as well. Make sure that your colours narrate a story to your visitors.
2. Balance
Balance helps enhance social media images. There are different kinds of balances that includes symmetrical, asymmetrical, radial and crystallographic. All of them help in creating beautiful social media designs. Collaborate with a graphics design company in India and they will be able to help you in a much better way.
3. Typography
The best social media image tips includes typography. Fonts play a major role in communicating with your audiences. Thus, make sure to use clear and concise letters.
4. Scale
Scaling is an important aspect of social media design. It actually brings certain elements in focus and gives an idea of the concept to your readers. With this element, you can actually create more concrete social media visuals.
5. Lines
Lines can enhance social media images completely. They can help an individual’s eyes to focus and decide on what to see. Straight lines give an order and tidiness to your visuals. Also, curved and crooked lines give a sense of organised tension and movement to your visuals. Hence, ask your graphic designer to use lines in such a way that it helps in guiding your client’s eyes in a certain direction and encourage them to take note of the important elements on the way.
6. Contrast
You can create contrast with colours, shapes and even sizes to make your visuals eye catching. You can also choose to incorporate dark colours in to light ones and be innovative for your social media designs. You can also use shapes and sizes and create a contrast like that.
7. Repetition
Enhance your social media images with the principle of repetition. There has to be consistency in a graphic for it to look visually pleasing. Thus, be a little consistent with your logo, colours and fonts. When you use them repeatedly in your designs, you will subconsciously create a brand identity in your customer’s mind.
8. Proximity
This is probably one of the most important tips for social media images. Try to group similar or related elements as they will be able to create a visual story. At the same time, you will be able to establish a relationship between the elements. This will help in de-cluttering your design and make it look tidier.
9. Direction
A lot of studies has claimed that most people read this is an F pattern, E patter or a Z pattern. Thus, when you add text in your graphics, make sure to choose one of these directions and you will be good to go. Also, place all the important elements on the upper left and left side of your design.
10. Hierarchy
Figure out your social media goal and then use this social media image tips. Place the most important thing in the bolder font and use graphic design rules to enhance it.
These were some of the tips for social media images. Remember them while trying to design a post yourself as well.
Are you looking for a top graphics design company in India for your social media posts? Then, turn to AdVoice because they have a very promising portfolio. The company has an experience in graphic designing which also includes logo designing and social media post designing as well. Thus, get in touch with them for further details.