Insider Instant Tips for Logo Design Concept for your Brand

August 21, 2020

by Maulik Dave Case Study Graphic Design

When you are planning on starting a new business, you have to focus on a lot of things. However, the first one is the logo. Logo is literally the identity of the business. You will need it on everything from website, packaging, labels and even social media posts. Without a logo, all of these things will look unprofessional. Thus, a logo is a necessary tool. However, most people feel that logo is all about picking a style, font and color but, when you speak to a professional graphic design company in India, you will know that there is more to that. There are various things that you must remember while creating a logo.

Read on to find out the best logo design ideas for business.

1. Make it Representative

Your logo should represent your industry. People should get a clear idea about your products and services from the logo itself. Also, it should blend with the nature of your brand. Choose a logo that resonates with your values and ethics.

2. Logo should be Positive

Your logo design concept should be positive. It is literally a representation of your business and thus, it should represent good things. Make sure that your logo creates a feel good factor in the customer’s mind. At the same time, it should not be offensive to any part of the world population, even if they are not your potential audience.

3. Be smart in choosing colors

Colors play a different impact on the consumer’s mind. However, when deciding on colors for a logo, opt for minimal shades. The best logos of the world are made in one or two color shades only. You can use various colors too but, make sure that they compliment your logo design concept.

4. Pay attention on the shape

Choosing the right shape is one of the best logo design ideas for business. Some of the universal shapes for a logo include square, rectangle and round. Although, you should choose a logo based on the amount of space you want to fill in. You can go creative with your shapes as well. However, consult the top graphic design company in India, before trying something different.

5. Do not stick to just trends

Your business could any time take a plunge and become popular. If you would have created your logo based on the trends, then that will be a problem. Trends are ever changing and completely relying on them can be disastrous in the long term. Explore for creative logo design ideas but, stick to classic designs.

6. Keep Consistency

Keep your logo consistent with the way it is designed and presented. Developing a logo in different shades will hinder the audience’s attention. Also, not everyone has the budget to develop a logo in different shades. A single logo design concept will save money and create a greater impact in the minds of your customers.

7. Logos should be Memorable

You need to work on various creative logo design ideas as logos should be memorable. A lot of experts suggest that complex and over creative logos does not mean that it is nice. Instead, they are hard to remember and they do not connect well with the audiences. If you want to create a brand, then logos should be simple and easy to understand. They should communicate with your audiences and they should be able to remember them as well.

8. Do not try to be the Graphic Designer

Various businesses think of designing their logo on their own. They feel that it will save them a lot of money. However, your logo is your identity and it will carry forward everywhere. Thus, if you are serious about your business, then get your logo made from a professional graphic design company in India. There are certain rules and techniques of designing that a graphic designer will know.

Conclusion

These were some of the logo design ideas for business. Understand them and try to imply them when creating a logo for your company.

Are you looking for a graphic design company in India? Then, check AdVoice as they have a vast portfolio. They have worked with various brands for logo designing, website designing, packaging design and even social media post designing. They will be able to cater all your needs.

For more information on services and prices, visit AdVoice.

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Strategy + Branding = Next Level in Business

8 Quick Tips To Discuss With Your Graphic Design Company

August 21, 2020

by Maulik Dave Branding Case Study

Graphic designing services are a great form of investment for any business. Since it is an investment, every businessman will expect some form of return on it. However, before starting with the designing, it is imperative to study on the target audience and their requirements. Only then it is possible to communicate with them and acquire new leads. On the other hand, designing also changes from person to person. People have an individual choice when it comes to color, design and even theme of the graphic. A good graphic design company in India will sit and scrutinize the behaviors of the end users so that their efforts appeal to them.

There are a lot of factors to understand and remember while designing a good graphic design. Read on to understand the tips needed to design a graphic masterpiece.

Core qualitative elements that a graphic design company should keep in mind

1. Better Functionality

A graphic designer needs to study the target audience, their requirements, habits and performances before designing a graphic. The main reason behind providing graphic design services is that it should appeal to the audiences. If the customers find it appealing, they might pay attention to it and the business will be able to acquire more leads.

2. Brand Reputation

A graphic designer should understand the reputation of the brand they are working on. The design should add value to the brand and upgrade it. Customers gauge the reputation of a particular brand based on their logo, website and the design of the graphics. Hence, understanding the brand and what it stands for is really important for a graphic design company.

3. Better Aesthetic Appeal

People are attracted to attractive visuals. Hence, if you want your graphics to stand out then they should have higher visual appeal. Any business will want to work with a graphic design company in India that can produce creative and high quality of graphics. The graphic design should carry an element that helps in building a higher reputation for the brand and increases its awareness as well. The design should also be easy to recall and remember by the customers.

4. Customer Satisfaction

People who provide graphic design services can only sustain if they offer customer satisfaction as well. Customer satisfaction helps the graphic design company as well as the business as both rely on the end user and their satisfaction.

5. User Interaction

A graphic designer needs to adopt new ideas and trends. At the same time, they should be aware of the changing demands of the clients and what they like to see in general. The whole idea of getting graphics is to create an impact on the user’s mind while attracting them towards a business. Thus, the graphic design posts need to be relatable and easy to understand. At the same time, they should contain trending styles so that it looks creative and relevant as well.

6. New Market Adoption

A graphic designer has the responsibility of designing the front face of the company. He/she needs to be updated with the latest trends of the industry they are working on. The designer needs to know the creative designing strategies as well. It is imperative that they put their best efforts for the end user.

7. Reducing the Waste and Materials

Graphic Design Company is a very precious source of any business. Thus, they are expected to provide the services with minimum wastage of time. They are also expected to deliver high quality work with maximum creativity.

8. Cost Saving

Cost saving is an important aspect for both the designer and business. A professional graphic design company in India is expected to provide services with the available tools in the most cost effective manner. This particular process will help the business to gain maximum return on its investment.

Conclusion

These were some of the tips that a good graphic design company must keep in mind. If you are a business looking for graphic design services, then you must see all these factors before collaborating with a particular company. It will help you to do your things hassle free with greater productivity and benefits.

Are you looking for a graphic design company in India? Then, head to AdVoice because they have an illustrious portfolio. They indulge in to logo designing, website designing, package designing, and label designing and social media graphics as well. They will cater to all your needs in time and budget.

Check their website for the prices and their design process.

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Strategy + Branding = Next Level in Business

6 Brand design statistics that suggests expert branding agency

August 10, 2020

by Maulik Dave Branding Case Study

Businesses are dealing with a very competitive market. Hence, they are looking for fruitful ways of breaking the market and getting ahead in the competition. Every business is enhancing their customer base by opting to create compelling and attractive designs. This is the major reason that they are hiring some of the best graphic design services in their team. Once you understand, how these visual graphics impact your overall customer base, you will surely look forward to creating engaging designs. Thus, it is possible for you to hire a graphic design company in India, to help you with your design requirements.

Graphic design directly impacts your branding and marketing efforts. There are a lot of statistics that have proven this statement. Read on to stay ahead of the game.

1. Users prefer visually aesthetic content

A survey was carried out by Quick Sprout in 2019 and they found out that users do not stay on your website, if they have had a bad experience with the look. They also never choose to visit it again. A lot of users are looking for visually aesthetic content. Hence, creating a beautiful website is a must. If your website is gaudy, you might lose one-third of your clients. Hence, invest in a good website design. Try to create a beautiful experience for your customers and thus, make sure that they keep on coming back to your website.

2. Consistent designs will enhance your position in the market

Lucid Press Report claimed in 2017 that a brand should follow a consistent design representation across all communication channels. This will enhance your revenue and recognition as well. Thus, when you are maintaining a brand identity, try to choose the same set of colors, fonts and style in all the places. The added branding advantage with this is that there will be a consistency and the audience will start recognizing the post by just seeing it. It will avoid confusion among your customers as well. Thus, make sure to stay consistent on your website, print media, social media and personalized items as well.

3. Visuals define your marketing campaigns

Micro Creatives Infographics noticed in 2018 that visuals play an important part in the success of any marketing campaign. Apart from that, a lot of statistics claim that design elements like color and fonts help a person to remember the necessary information for a longer period of time. You can also add images, graphs, layouts and various visuals in your design approach for branding. All of it will add a lot of value to your campaign and so, make sure to include high quality images across all your branding communication channels.

4. Content can be consumed on multiple devices

Back in 2016, Google research said that 85 per cent of adult people read content on various devices. Thus, it is imperative for you to optimize your brand design well so that it works on all the devices properly. Choose graphic design services that help you create posts for laptops, desktop computers and iPhones. Also, opt for responsive designs so that your users have the best user experience on all the screens.

5. Choose original graphics

Venngage Survey online said that original graphics work much better than copied ones. They are also said to generate more traffic. Beautiful designs always grab a person’s attention but, original artworks are always better. Use the original designs by hiring a graphic designing company in India. Also, try and give a free hand to your designer. Do not just use the stock photography always.

6. Work with infographics for branding

Back in 2017, Content Marketing institute said that 65 per cent of B2B marketers love info graphics. They are an integral part of visual content. You can explain a lot of things with the help of such graphics. When you present your data in an aesthetic way, you can explain the information in a precise form.

Conclusion

These are some of the basic branding strategies that contain statistics that help you grow. A good graphic design is the secret to your brand’s success. The sooner you understand this, the faster you will thrive.

Are you looking for a well-known graphic design company in India who will create some innovative and attractive visuals for your brand? You should check the profile of AdVoice Inc. which has an innovative portfolio in the field of graphic and brand design. With their artistry, creativity, and imagination, they have created a unique branding design strategy for their clients. Visit their website and check their work.

If you want to add a new dimension to your brand, get in touch with them today.