business card design

8 Remarkable Tips for Business Card Design that turn eyes

by BrandingCase Study

There are certain basics of starting a business. The most important ones include having a logo and a business card. They act like an identity of your business and are great marketing tools, if used the right way. Most businesses think of designing a business card on their own. However, you can only make a rough template on your own. If you are looking for something professional, then you need to hire a graphic designing company in India for the same. This is because the business card does not contain the information of your company alone. Instead, it creates the first impression of your company as well. 

A lot of studies suggest that a poorly designed business card can increase the chances of your rejection. Thus, if you are planning on a business card design, then read on the tips.

1. De-clutter the card

The business card design has a limited space. Hence, avoid putting unnecessary details on it. Just highlight your contact information and the gist of your services. Do not add every single detail in it. Just add your name and your contact information with the logo. A lot of people overflow the card with a lot of details. This will hinder the attention of your audiences and they might fail to register anything. 

2. Be smart with pictures

Some years back, graphic designers used to refrain from using pictures in business cards as they were of poor quality. In today’s time, the printing technology has undergone a lot of innovation. It is possible to use high quality images on business cards now. Although, make sure that there is no fuzziness in your pictures. A little fuzziness will also leave a bad impression on your customer. 

3. Look for the right font

The best business card designs have the best fonts. Take some time to choose them as they create a great impact on your customer’s mind. Discuss this in length with your graphic designing company in India. This is because a professional business card should be clear and concise. Do not be overtly creative as the main idea behind making a business card is readability. Complexity of fonts can sometimes hinder the communication of your business card design.

4. Leave space for QR-Code

Certain things will look classy and smart on business cards. QR-Codes are one of those. Generate a code on your business card design for your website. Hence, your customers will just have to scan that and they will land on your website. They can quickly check about your services and products there and thus, you do not have to add them on your business card.

5. Use the right colors

Any example of good business cards will contain a smart use of the color combinations. Colors are said to convey the thoughts that you wish to deliver. They create a vibe and set the tone and personality of your brand. Discuss this with your designer and try and listen to them. They have a better experience at this as compared to you. You can even experiment with different shades of the same color. When it comes to a website, opt for combinations.

6. Do not leave the backside empty

When you have such a small space, leaving the backside empty of a business card design does not make sense.  You can use that space for the QR-Code or just for the logo of your company. However, refrain from writing about your products and services here.

7. Customized shapes

You can be creative with your business cards. Instead of going for the usual rectangle shape, you can opt for squares and even circles. However, going for a fancy shape might cost you a little extra but, if you have the budget then you can go for that. Apart from that, you can give a little roundness to your rectangle shaped card and make it look interesting. It can be considered as one of the examples of good business cards.

8. Use Good Quality Material

A business card is the identification of your company. Thus, using a good paper material is a wise option. If you deal in an industry which is in to materials, then definitely use a good quality one. Refrain from using cheap quality of paper as it will not leave a good impression of your company. Sometimes, customers can reject you based on that too.

Conclusion

These were some of the examples of good business cards. Make sure to implement these tips while designing a card for your company as they will help in leaving a good impression.

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branding agency

6 Brand design statistics that suggests expert branding agency

by BrandingCase Study

Branding

Businesses are dealing with a very competitive market. Hence, they are looking for fruitful ways of breaking the market and getting ahead in the competition. Every business is enhancing their customer base by opting to create compelling and attractive designs. This is the major reason that they are hiring some of the best graphic design services in their team. Once you understand, how these visual graphics impact your overall customer base, you will surely look forward to creating engaging designs. Thus, it is possible for you to hire a graphic design company in India, to help you with your design requirements.  

Graphic design directly impacts your branding and marketing efforts. There are a lot of statistics that have proven this statement. Read on to stay ahead of the game.

1. Users prefer visually aesthetic content

A survey was carried out by Quick Sprout in 2019 and they found out that users do not stay on your website, if they have had a bad experience with the look. They also never choose to visit it again. A lot of users are looking for visually aesthetic content. Hence, creating a beautiful website is a must. If your website is gaudy, you might lose one-third of your clients. Hence, invest in a good website design. Try to create a beautiful experience for your customers and thus, make sure that they keep on coming back to your website.

2. Consistent designs will enhance your position in the market

Lucid Press Report claimed in 2017 that a brand should follow a consistent design representation across all communication channels. This will enhance your revenue and recognition as well. Thus, when you are maintaining a brand identity, try to choose the same set of colors, fonts and style in all the places. The added branding advantage with this is that there will be a consistency and the audience will start recognizing the post by just seeing it. It will avoid confusion among your customers as well. Thus, make sure to stay consistent on your website, print media, social media and personalized items as well.

3. Visuals define your marketing campaigns

Micro Creatives Infographics noticed in 2018 that visuals play an important part in the success of any marketing campaign. Apart from that, a lot of statistics claim that design elements like color and fonts help a person to remember the necessary information for a longer period of time. You can also add images, graphs, layouts and various visuals in your design approach for branding. All of it will add a lot of value to your campaign and so, make sure to include high quality images across all your branding communication channels.

4. Content can be consumed on multiple devices

Back in 2016, Google research said that 85 per cent of adult people read content on various devices. Thus, it is imperative for you to optimize your brand design well so that it works on all the devices properly. Choose graphic design services that help you create posts for laptops, desktop computers and iPhones. Also, opt for responsive designs so that your users have the best user experience on all the screens.

5. Choose original graphics

Venngage Survey online said that original graphics work much better than copied ones. They are also said to generate more traffic. Beautiful designs always grab a person’s attention but, original artworks are always better. Use the original designs by hiring a graphic designing company in India. Also, try and give a free hand to your designer. Do not just use the stock photography always.

6. Work with infographics for branding

Back in 2017, Content Marketing institute said that 65 per cent of B2B marketers love info graphics. They are an integral part of visual content. You can explain a lot of things with the help of such graphics. When you present your data in an aesthetic way, you can explain the information in a precise form.

Conclusion

These are some of the basic branding strategies that contain statistics that help you grow. A good graphic design is the secret to your brand’s success. The sooner you understand this, the faster you will thrive. 

Are you looking for a well-known graphic design company in India who will create some innovative and attractive visuals for your brand? You should check the profile of AdVoice Inc. which has an innovative portfolio in the field of graphic and brand design. With their artistry, creativity, and imagination, they have created a unique branding design strategy for their clients. Visit their website and check their work.

If you want to add a new dimension to your brand, get in touch with them today.

Benefits of having an in-house design team

5 Benefits of having an In-house Design Team

by Case StudyGraphic Design

Graphic designing has become an integral part of every business. After everything turned digital, people are including graphics on their banners, social media posts and even websites. There is a lot of Benefits of having an in-house design team and  weightage given to aesthetically created designs because they communicate with your clients effectively and precisely. It is a good idea to hire a well reputed graphic design company in India. The company can help you to achieve your goals by creating some aesthetic designs for your business. However, it is always a good idea to have an in-house team of graphic designer. This is because it can help you with branding, designing and even marketing.

If you are not planning to have an in-house team, then you can at least do a proper contract with a particular graphic designing company in India. This will help you in working hassle free.

Convince your Clients

If you have an in-house graphic team, it will become easy for you and your clients. It is possible to coordinate with your in house design team easily. They are available on call and it save you time. Also, you will be able to put all your marketing efforts in one direction only. You do not have to waste time on multiple calls and emails. This is because your in-house team will be aware of your projects from the beginning only. The good part is that even if you have multiple in-house design teams, you can speak to them on joint calls. The good part is that your design process becomes streamlined and effective.

Apart from that, if you are collaborating with a good graphic designing company in India, then make sure to coordinate with a single person only. This will also save you a lot of time.

Well informed and knowledgeable

An in- house design team is well aware of your business and brand. You do not have to explain them your style and detail every single time. They understand your business goals, target audience, marketing strategies and a lot of other things. Thus, they can start making a creative for you instantly after every new marketing strategy. Also, you can include them for all of your meetings. In this way, they will stay updated and you will not have to waste your time by explaining them every single thing. 

However, if you hire a graphic design company in India, for your needs, then make sure to brief them after each of your marketing campaign.

Efficiency

An in-house team will make things really effective and quicker for you. This is because you do not have to call a third party every single time. When a third party is involved, you have to wait for their responses in the form of calls and emails. Also, with someone else involved, you might have to work as per their time schedule and convenience. 

However, when you hire an in-house team, you do not have to waste your time in all of this. You can immediately ask your team to start working on the assignments. Sometimes, the third party can cancel on you without prior notice. This will not be the case if you have an in-house team.

Flexibility

This is one of the major advantages of having an in-house team. You can take up urgent projects as well. Apart from that, if your head designer is unwell, other designers can take up his responsibility. Also, the team works in front of you and thus, you can make sure that the work is delivered in a stipulated amount of time. 

At the same time, there is no harm in hiring an agency or a freelancer. Just have a clear set of terms and conditions with them. Make sure that they follow those and then, you will be fine.

Good Atmosphere

An in-house team will help you strengthen your relationship with your clients as well. This one works for advertising and marketing agencies. If you have clients who are getting your graphics made from them, then it can help you drastically to set your relationship with your clients. The clients will be able to interact with the designer and give feedback to them directly. At the same time, the designers will also understand what the client wants.

These are the top 5 benefits of having an in-house design team. 

Are you looking to hire an in-house design team for your business? Then, check the portfolio of Advoice. Advoice has a renowned name in the field of graphic designing and branding. The company offers services from graphic design, logo design, website design and brochure design. 

To know more about the company and its services, please visit AdVoice.