Logos are one of the most important aspects of any business. The reason of logo design importance is that it is an image that gives your company a unique identity and personality in the industry. It also enhances the visibility of your company. If you consult any logo design company, they will tell you that the human brain is more prone to remembering images, than they are in remembering texts. The logo of your company will hold the power to make your company recognizable among the other companies in the industry. It helps your company in appearing unique to your customers.

The types of company logo you company in various ways. It will give the people a hint about the kind of services or products that your company provides to its customers. There are also several types of company logos. The logo of your company can be small and simple, or it can also be a bit bigger, based on the type of logo that you want. You can choose among these types of company logos but what matters the most is that it should be powerful enough to boost the credibility of your business. The top logo design company of India will tell you that a strong logo will be better for your company as it helps you in improving the brand identity as well as the monetary value of your brand.

If you ask the professionals, there are three important types of company logos. Read on to find which logo serves your company the best.

Typographic Logo

The Typographic logos are those which usually are simple and devoid of any graphics. These types of logos usually just consist of the name of your company in a font which is customized to be of your preference. But it is important that you keep in mind that a font that already exists cannot be copied in order to make a logo since it is necessary that the logo is unique. You can also try to make sure that your logo is not only customized but also has a unique touch to it. There are several such examples of these kinds of logos, a few of them are – Absolut, Facebook, Disney, Visa, Google and FedEx. These logos might be looking modest, but they are also the best way to make sure that the full name of the brand is covered clearly.

Combination Logo

The most famous type of logo is known as the combination logo. This is a type of logo where the graphical symbols are inserted along with the other necessary symbol or even within the symbol so that it can give to the logo a unique look. When you inspect most of the company logos existing now, you will see that most of the logos of the recent companies are now actually these kinds of logos. Also, these are the types of logos which seem extremely creative and are also attractive as they consist of both graphics as well as texts. The main reason behind the majority of people choosing this type of logo is that these can be used in an extremely creative way to design the name of the brand. The most known examples of this logo include Harley Davidson, Puma, Taco Bell, MasterCard, NBA, and WWF.

Symbolic Logo

The logos which consist of only symbols are known as symbolic logos. In this type of logo there is no text and thus no confusion about font size and font style too. These logos came into the scene through the combination logos only and later emerged as a type of their own. Most of the brands go with the combination logo and finally when the brand becomes recognizable and famous among customers and in the market, they drop the text and change to only symbol, thus taking the symbolic logo. Example of those are Volkswagen, and some social media platforms like Twitter.

A few things that you need to keep in mind while choosing from the different types of company logo are –

• Your services must be unique from the others in some way.
• Your brand should be renowned or at least recognizable by the customers.
• Make sure you have kept combination logo for necessary amount of time before taking symbolic logo.

If you are looking for a logo design company, then head to AdVoice. They have an illustrious portfolio and they are experts in creating different types of company logo.

A logo is one of the most important things that a company is concerned about. It is not just a picture, but it forms the identity of your business in the industry. As a new growing company, most of them, take the help of any good branding agency. If you ask any such branding agency, they will also tell you that a logo design is much more than just a simple graphic designing. The main point of logo design importance is that it is actually a small introduction to your company. Branding creates a name of your company in the industry and logo gives a face to that name. Therefore, many companies choose to take the help of a logo design company who professionally make logos for such companies.

Read on to find some of the most important rules to keep in mind when you are making a logo.

Make sure to make a rough diagram before you make a final one

Logo design is one of the creative tasks. We cannot just fix a time and sit to do this work. Creativity comes and goes abruptly. Therefore, make sure that you make a rough drawing of your idea whenever you have any idea. In case you don’t know how to go about it, you can also study some logos of other similar companies in order to make sure that you know what your final design should look like.

Maintain a balance

One of the main points of logo design importance is to make sure that the logo is easy to remember and catches the eyes of the people very easily. To serve this purpose, the logo has a very balanced combination of shape, size, colour, graphics and other related things to make it extremely impressive and appealing. However, this is one such logo which you can afford to break if the logo looks good and catchy without it.

Make sure that the logo is of the perfect size

Branding creates a name and identity of your brand in the industry. This will bring your company to the attention of more and more people. Also, a huge number of people in the industry visit websites from their smartphones now. Thus, make sure that the logo has a perfect size so that it can fit the website in any view.

Use the colours to your advantage

Use warm colours for better visibility. These will make your logo look more appealing and will also evoke the right feelings in the minds of the viewers.

Make sure that the design complements the company

Keep your client in your mind while doing the research. Remember about the audience and the services the company provides and then design the logo to get the right one. Every company or business follows different ethics and thus it is important that there is something unique about their logo too.

Typography is important

One of the main things that a logo design company focuses on is the typography. The typography has to be unique to give the logo a unique sense. So don’t be afraid to experiment with the fonts.

Make sure you don’t deviate from the goal

The main goal of a logo is to get the company recognition. Logo design importance is to allow the viewers to easily recall the brand in their mind.

Different is good

If the logo you make is different, it will only help the company in standing out in the crowd of other companies and overall, in the industry too. Be innovating and make your style to leave an impact in the market.

Make sure it’s not too complicated

A good logo is one which is easy to remember. If the logo is simple, it will make the name of the brand easily recognizable and that is the main reason behind the companies having a logo.

Don’t overdo the effects

As a designer, you have a lot of powerful tools to use, and even if them seem extremely tempting to use, do not go for all of them. It will only make the logo look overdone with effects and will ruin the whole look.

Make sure not to copy others

You can take inspiration from others, but don’t directly copy anyone’s logo or typography. A logo needs to be unique for it to fulfil its purpose.

AdVoice Inc.

Posts tagged: Logo Design Importance

Different Types of Company Logo and its power