Latest Trends in Packaging Design

7 Trends in Graphic & Packaging Design to Triumph the Customers

If you are working in the field of graphic design, you should know about all the trends existing in the world of graphic design right now. However, it is an important that you do not just know about the trends but understand them too. Latest trends in packaging design are such things that one of them can be the top most trend and the other one might to fail to make even a little impact. The driving force behind these trends, which make sure whether they will work or not, depend on the designs that are behind them. The word design refers toall of these three – packaging design, logo design, and also website making. 

Packaging design is an extremely important aspect of the company as it can later impact the sale of the product, the branding of the company and also the growth and development of the business. Therefore it is extremely important that the packaging design is up to the mark. The graphic design is the part of design which is responsible for the proper marketing of the product and the company was well.

The packaging design is one such factor which also conveys the quality of the product to your customers. It creates an impression on the minds of the people and if the packaging design is not good enough, the customers might just assume without even trying the products that it won’t be good. Therefore it is important that you pay attention to the packaging design of the product. 

On the other hand, graphic design portrays to the customers and clients the quality of the service you will provide to them. It gives the brand a unique image.

Even the designers can do with a bit of tips which help them to pan how to go about their work. Read on to find a few of the latest trends in packaging design and graphic design as well – 

• Look to it if you can make the package transparent

This one trick is the most useful in case of food items. In case of food products, the packaging only not enough to convince the buyers. In this case, if the package is transparent, it allows the customers to see inside the package and judge the product by themselves. Letting the customers know what they are purchasing is always a good decision. They show good ethics and as a result, it helps you to gain the trust of your customer.

• Adopt Illustrations

If you can make a human connection with any form of hand drawn graphic art or icon is one of the best things you can do. Following this trend brings a tinge of reality to your design and a lot of people really appreciate this trick. When you have a hand drawn art, it brings an emotional connection with the customers and thus the customers feel like they can connect better to the company now.

• The packaging design must convey your brand message

It is important that the people understand from the packaging design the motto, vision, mission and aim of your company. The message should be such that the people can feel that they can trust this company and try out the product.

 

• Go Vintage

Feeling a little bit of nostalgia has always made people emotional. The advancement of technology is always appreciated, but going vintage as a different kind of feeling overall. However, it is important that you maintain the balance between modernity and sharpness.

• Logo

Make sure that the logo design is a simple which is also easy to recognise. Logos are actually the designs which later turn into the face of the company. If the logo is responsive, it increases the conversation rates in your website. Another point is that to make sure that the logo is adjustable to the size of the website so that they can fit to the size of the browser.

• Use Cinema-graphs in graphics

Make sure to use gifs and very small videos to get the attention of the customers. These moving pictures are in trend and are something that increases the interest of the people a lot.

• Use a Modern Layout

Breaking information into chunks is only possible if you use a modular layout, which fortunately is also one of the latest trends in the world of design.

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Packaging Design Tips

Stunning Ideas for Creating Awesome Packaging Designs and Labels

Labels and packaging designs have gained a lot of importance over the time. As a result of this, most of the companies are now trying their best to come up with innovative ideas for their labels and packaging designs. There are a lot of branding agencies which agree with this point which have in turn have led to the increase of demand of the graphic designers. These graphic designers shave to constantly fulfil the demand of these companies which makes them constantly use their brains for these new and creative ideas.  

Read on to find some of the most important packaging design tips which will benefit your company.

• Make sure that you Develop useful packages

One of the advantages of having a good packaging design is that they can be used again after the product has been used. These gain more appreciation than the simpler ones.

• The Packages should be product friendly

No matter what the product is, the packaging should always be product friendly so that the customer can also make a good use of the product that they have purchased. For example, if you consider pizza boxes, they are made in such a way that the pizza can be eaten from that box as well and doesn’t require plates.

• Be conscious to special editions

If you are using packages, make sure that the package includes some important events that have a lot of attention of the people. For example, if you include a part or even a mention of any event that has a lot of followers, it will attract the attention of these followers. This is one of the most helpful packaging design tips.

• Be sensible about breaking the rules

There are some basic rules about packaging, for example, toothpastes and stuff come in tubes. These are one of the basic rules about packaging designs and all. It is not possible to provide a paste in a bowl or box. So make sure that when you are breaking a rule, it not a conventional one.

• Make sure it’s Simple

Packaging designs and labels have to have a good design to make a good impression on the customers. But this is not an excuse for the design to be overly crowded. Make sure that you keep it simple. Follow the saying, less is more.

• Make sure you’re following the trend

If you are following the recent trend and campaigns, it will also help you in gaining more notice in the social media. It will also seize the attention of the customer who is much known to these trends.

• Make sure the punch-line has humour

Humour is something that makes place in in the minds of the customers for a long time. If the punch-line you are using has a rhyme and is funny, you are going down the right path. This will help the product in being in the minds of the people for a long time, even throughout the years.

• Add a little bit of fun to the packaging

You can also add a little bit of fun to the packaging too. This also helps a lot in making the people interested in your product.

• The Package must be complementary

There is not an ounce of competition between the package and the product. Since you cannot change the product, you will mostly have to work with the package to make it more interesting throughout the time. Adding some fun element into the packaging is one of the basic moves.

• Make sure its handy

Make sure that the design of the packaging helps in holding the contents of the package which helps in getting a good grips of the product. People usually really appreciate those.

• The Colours must stand out 

The colour of the packaging must complement the product. If the colour complements the colour of your product, it is an added advantage. This will also help in making your business stand out in comparison to others. Your product might also be recognised by colour if this scheme works.

Conclusion

These are some of the most use packaging design tips that have helped the growing companies a lot in gaining a stand in the market. Therefore keep these in mind and it will definitely help you in growing your business in the market where there is already a lot of competition.

If you are looking for a packaging design company, then visit AdVoice. They have an illustrious portfolio and they offer other services in graphic designing as well. Visit their website for further details.

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packaging design

Insider Ideas that Boost ROI by Packaging Design

One thing that we can all agree on is that the first impression is extremely important as it will play an important role in creating an image and impact which will also mold how your future interactions is going to be. Similarly, in case of packaging design, the first impression is also extremely important. The packaging scheme has adequate information on it that expresses some of the fast truths about the merchandise inside it like the name of the product, its price, as well as its quantity. Some also believe that is the packaging design is attractive, it will influence the customer in such a method that they will be enthused to purchase it at just one glimpse. It is also an important piece of information that a good packaging design can help improve ROI. Read on to find some of the tips you can use to in order a better packaging design.

• A Proper Colour Concept

Colours are one of the major factors affecting the packaging design of the products. Colours play a huge role in providing a unique identity to the brand as well as the product too. Colours speak more than words sometimes, therefore it can also introduce your brand those people who don’t understand worse much. An example of this is – a child who yet doesn’t know how to read properly, will recognise a Cadbury anywhere because of its trademark purple colour.

• Proper Positioning of the Brand 

Many industrialists have done positioning of brands with the help of packaging designs and have been effectively successful in attaining positive results. For a reminder, you can think about that fresh iced coffee from Starbucks. The team of Starbucks had used a creative way in order to introduce the fresh product by reflecting an image of the both the product and the user. The design of it was also kept simple and had cool refreshing colours. The main trick used here is to preserve the appearance of the product in the nature of the consumers along with making the product appealing to them.

• Clever and proper messaging

One of the other good things that you can do is to tell the people and inform them about this product. Along with telling them, try to make sure that the packaging design has enough of this information so that the people can understand the details of the product.

• Processing of the product

One of the major issues with processed food is that when people try to make it at home, they fail to attain that specific taste of the processed food. When the process of making the food is written in the part of the packaging design, it makes a huge impact on the customers. There are also cooking instructions given on the semi-cooked packaged food.one major example of this is Maggi. The package design of Maggi has properly conveyed the whole process of making the food to the customers. This is also another one of the ways how packaging design of processed foods can make a difference in attaining the attention of the customers.

• Properly Conveying the Actual Value of the product

It is important that the customers get to know the proper price of the product.  When the customers find something attractive, the first question that comes to their mind is always about the price of the product as well as the quality of the product. Make sure that that price, as well as the ingredients of the product is stated clearly so that the customers can understand the value of the product that they are buying. An example of this is the huge size in which the price of the product is written in big and clear letters of the word. If you can give a little discount on the product, then it will also attract a lot of attention of the customers and hold their attention too.

• Excitement

Make sure that the packaging design of the product is such that it can cause a bit of excitement in the minds of the customers when they see your product packaging.

Conclusion

These are a few of the basic tips that you can follow so that the packaging design can help improve ROI. You can also take the help of several professional graphic designing companies to help you with this.

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best packaging design

9 Proven Things to commemorate while product packaging designing

Most of the time, we overlook the packaging design. We hold the idea that if the product is of good quality, then the packaging will not be of great concern, that the quality of the product is what matters only. Even though it is partly true and the quality of the product is a very important thing, customers also care a lot about the packaging of the product too. Most of the companies now have started focussing on the packaging design.

It is important that the packaging of the products is innovative, and that the packaging complements the product itself. For example, if you are packing something that is dangerous to children but looks attractive to kids, that’s a disaster waiting to happen. To have the best packaging design, it is important that you know which things matter in case of having a good packing. Read on to find all the important things that you need to keep in mind to have the best packaging design.

1. The Correct Print

Prints have an important influence on packaging design. Make sure that you know the limits of your printer before choosing the colours for your packaging.

2. Make sure you have the right material

The quality of the packaging material is extremely important. You need to choose the material which helps in keeping the product preserved. It is also helpful, if the package is re-usable, or even better, environment-friendly. Also, only use as much packaging as necessary. Overdoing it will only be wasting the product which can cost you a lot of time and money.

3. The Style

The style of the packaging mostly depends on your target customers. Go for colourful and animated styles, if your product is targeted towards children. The style should be classier, if your target customers are adults and mature. The products matter a lot so make sure that there is a picture of the product in the packaging.

4. Classy and shiny

Even though shiny stuff is still considered to be the best, it is not always a good option. Even if you prefer to make the packaging shiny, making it overtly shiny will hold it back from being classy. So, make sure that the packaging design doesn’t shine too much. Instead, you can make sure to add some bright colours so that it serves the purpose of being shiny. For example, let us see the packaging of Maggi, even though it is not shiny, the bright yellow colour helps in holding the attention of the customers and also makes it stand out.

5. Has a Pleasant Typography

It is important that along with being eye-catching, the typography should also be easy to read. There should be enough spaces in between words and letters and the letters should also look artistic.

6. Make sure you use the white space

One of the major facts to keep in mind for having the best packaging design is to not keep white space at all. The name of the product goes on the top of the packaging. Even though there shouldn’t be much white space, you also need to make sure that the packaging doesn’t seem too crowded and clingy.

7. No Clutter at all

Clutter is not appreciated anywhere in the world, so while packaging a product, you need to make sure that there is no clutter. Make sure that it doesn’t seem extra. Go minimal and yet make sure that it looks classy. This is one of the major things that you need to do before finalising your design.

8. Make sure that the trends don’t leave you behind

When you are concerned with packaging, make sure that you are updated with all the trends. Even if it means taglines on the packages or even just images you use in the packaging. Any reference to the on-going trends will attract a lot of attention to your product.

9. Add a little Emotional Pitch

Make sure that the designs you use are neither too loud nor to low. You have to maintain a balance between the highs and the lows so that you make impressions on the right people that concern you.

Conclusion

These are just some of the things that are concerned when you have to have the best packaging design for your products. Keeping this in mind will give you the best packaging for products.

Are you looking for the best packaging design company in India? Then, visit AdVoice and check their portfolio online. They deal in everything from branding, logo design, website design and packaging design.

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