logo design importance

Logo Design Importance : Rules that make or break a brand

by BrandingCase Study

A logo is one of the most important things that a company is concerned about. It is not just a picture, but it forms the identity of your business in the industry. As a new growing company, most of them, take the help of any good branding agency. If you ask any such branding agency, they will also tell you that a logo design is much more than just a simple graphic designing. The main point of logo design importance is that it is actually a small introduction to your company. Branding creates a name of your company in the industry and logo gives a face to that name. Therefore, many companies choose to take the help of a logo design company who professionally make logos for such companies. 

Read on to find some of the most important rules to keep in mind when you are making a logo.

Make sure to make a rough diagram before you make a final one

Logo design is one of the creative tasks. We cannot just fix a time and sit to do this work. Creativity comes and goes abruptly. Therefore, make sure that you make a rough drawing of your idea whenever you have any idea. In case you don’t know how to go about it, you can also study some logos of other similar companies in order to make sure that you know what your final design should look like.

Maintain a balance

One of the main points of logo design importance is to make sure that the logo is easy to remember and catches the eyes of the people very easily. To serve this purpose, the logo has a very balanced combination of shape, size, colour, graphics and other related things to make it extremely impressive and appealing. However, this is one such logo which you can afford to break if the logo looks good and catchy without it.

Make sure that the logo is of the perfect size

Branding creates a name and identity of your brand in the industry. This will bring your company to the attention of more and more people. Also, a huge number of people in the industry visit websites from their smartphones now. Thus, make sure that the logo has a perfect size so that it can fit the website in any view.

Use the colours to your advantage

Use warm colours for better visibility. These will make your logo look more appealing and will also evoke the right feelings in the minds of the viewers.

Make sure that the design complements the company

Keep your client in your mind while doing the research. Remember about the audience and the services the company provides and then design the logo to get the right one. Every company or business follows different ethics and thus it is important that there is something unique about their logo too.

Typography is important

One of the main things that a logo design company focuses on is the typography. The typography has to be unique to give the logo a unique sense. So don’t be afraid to experiment with the fonts.

Make sure you don’t deviate from the goal

The main goal of a logo is to get the company recognition. Logo design importance is to allow the viewers to easily recall the brand in their mind. 

Different is good

If the logo you make is different, it will only help the company in standing out in the crowd of other companies and overall, in the industry too. Be innovating and make your style to leave an impact in the market.

Make sure it’s not too complicated

A good logo is one which is easy to remember. If the logo is simple, it will make the name of the brand easily recognizable and that is the main reason behind the companies having a logo.

Don’t overdo the effects

As a designer, you have a lot of powerful tools to use, and even if them seem extremely tempting to use, do not go for all of them. It will only make the logo look overdone with effects and will ruin the whole look. 

Make sure not to copy others

You can take inspiration from others, but don’t directly copy anyone’s logo or typography. A logo needs to be unique for it to fulfil its purpose.

complete branding tips to define culture

Complete Branding Tips that Define your Business Culture

by BrandingCase Study

Culture plays a huge role in defining your business, and also the way you treat your customers as well as your employees. The values you hold, the believes you have, the long terms goals you have, as well as the mythology of your work is shaped a lot by your culture. Similar to the way that culture spreads, it is important that you make sure that your business spreads too. The process of spreading your business is also known as branding. You can also take the help of several branding agencies to brand. One of the easiest ways of showing your culture through branding is by treating your customer as well as the employees working for you well. If you treat your customers with respect and all, you are also providing the best service to them as well. When you treat your employees well, they like working for you and give you better service. These are all things you learn from your culture and this explains clearly how well a culture can mold how you use our company.

When you combine your own culture with the branding of your company, it gives you the best combination to work with for the development and advancement of your company. If the customers like the culture that you portray, they will also like your company and would like to work with you as well as come for your services. Mentioned below are a few such tips which will help you to show your culture through the branding of your company.

Show the culture through your brand

The very first step you need to take for the branding of your company, even if you ask any banding agency, will be to do some marketing for your company and product. Make sure people know the company and everything that you stand for. If people agree with your values, they will want to take your services and also work with you. They will have a better understanding of how you work and it will be a good start for something greater.

Make sure the employees you hire can characterise your brand

You need to make sure that your employees have the same values that you have. Employees are a very valuable part of every business. These are the people who will represent your business. Nowadays the companies are paying a lot of attention to their employees as well. There are appreciation programs, more investment in employees and a lot since this represents the value and the cultural believes of the company. These not only motivate the employees to put more efforts and efficiency in their work, but it also helps a lot in the branding of your company too.

Make a point of narrating the story of your success

A brand with a story to support it will always be a good option to make an impression on the customers. Stories are great in attaining emotional attention of the customers. So if they feel like they know your journey, they will also in a way feel attached to you in a way. While you narrate the success story of your brand, also tell them how your believes and values helped you in achieving these goals. Your target customers will always appreciate this.

Make sure that your brand identity is a mix of values and culture

Before your customers take your services, it is important that they know what you do, why they should take your services, the process which you follow while working and all the other related information.  If your customers know these through the brand identity you create, they will have a good impression of you and they will also appreciate taking your services. If this is visually represented by your brand identity, it will help your brand have a great feel and look. The branding agency you have taken the help of will definitely be able to help you with this.

The real motive of your company

The vision, or motive, of the companies is often given in their websites only. But unfortunately, also for most of them, they fail to complete it. You can also consult your branding agency in this and get them to help you portray to your customers a clear set of vision and goals for your company.

These are just a few of the basic branding tips that help you show your culture through branding.
If you are looking for a branding agency and graphic design company in India, then you must visit AdVoice. They have an illustrious portfolio and they provide services for logo designing, website designing, branding and much more.

professional branding agency

How a professional branding agency can change the business ball game for you?

by BrandingCase Study

One of the most important things when you are working for the branding of your company is the focus. It is important that you focus on the happiness, need and requirements of your customers. Also, your focus should be visible on the branding as well. A lot of professionals in the field of marketing, design and branding have agreed to the point that focus is one of the most crucial aspects of branding. If you hire a professional branding agency, you will see that they believe that every company will once go down. This marks the time for the owner to check for the flaws of the company.

Everything changes with time, and it is important that you pay attention to it and make sure that the change is for the better. Business owners don’t always know what to focus on while branding their companies and this can mark a mistake in the very beginning of the journey. Therefore, it is important that entrepreneurs hire a professional branding agency to help with the branding of their company. If they are settled in Ahmedabad, they can just search up branding agency in Ahmedabad to know about the agencies there.

How Do You Make the Best of Your Brand?

It is not a said fact that not using a branding agency means you’ll definitely make a mistake. You do not absolutely need a branding agency, but they do own the necessary skills and knowledge to make things better and easier for you. An important part of branding your business is that you make sure to share stories with your customers. With time, your stories should change too. If your brand is one that you are raising from the dust, and hasn’t received much attention from the industry yet, then make sure that your stories reach people as they can get you the much needed marketing for your company.

For example, if you have a website or mobile app and also a social media page for your company, make sure that you post about your products consistently. Make sure that you have a better strategy because, if you implement it correctly, you will be able to rise up the competition. Make sure that your customers know that they are important to you and that your services will help them. It won’t be extremely easy, but it will be worth it in the longer run.

Here Is How:

If you are facing any problems in branding your company, don’t waste any more time and hire a professional branding agency at once. They will take care of your problems and make sure that your company is getting branded in the best way possible. They will have good strategies to work with too. Based on your needs, you can decide if you need your branding agency to do just one thing or get all the related work done.

Read on to find what a branding agency usually does for its customers. 

1. Look at your company from a different point of view 

When you hire a branding agency, it will look at your company from a different point of view. As an outsider, they will be able to give you more ideas and inputs and help in the growth of the company.

2. Gives solutions that they have tried and tested

A branding agency has worked with a number of different companies. Therefore, all their solutions are tested. These companies have a whole lot of experience and they will help you in understanding what problem you are facing. When you are hiring, make sure you hire a professional branding agency as they have more experience as well as success rate as compared to others.

3. Give the company a holistic picture

The professional branding agencies know what they are doing. They will have a clear idea about how to make your brand look complete as a whole. They pay attention to all the small and large aspects of the business and make sure they all contribute in making the company a whole. Thus, hire a professional branding agency.

4. The Investment is sustainable

It is important that the branding agency you choose is one on which you can rely on in case of future necessities too.

Hence, hire a professional branding agency as it can do wonders for your business. Investing in the right strategies is vital in today’s competitive world.

ways of making global brand

5 tested ways of branding to make your business a global brand

by BrandingCase Study

Branding is a very exciting process for both the agencies and the company as it is a process of growth and success for the company. All the new business owners, entrepreneurs, are scared of how their business is going to do, and this fear is justified; the competition in the market is extremely high right now. The process of branding is the one in which a company makes name for itself and in the best case scenario gains global recognition. 

Many of the companies have suffered major losses mostly because they failed to follow the proper process. In most of the cases, for the owners, it is hard to put complete faith on a branding agency regarding the company that they have established with tremendous efforts. They have a thousand thoughts plaguing their mind as a business owner. One of the most important thoughts is if it will turn out okay or not. When the owners are working with a new branding agency, this fear is justified but, when you have experienced and learned people helping you through the process, it almost always goes extremely smoothly without many problems.

Apart from the matter of completely trusting another agency, there are also several other factors that leads to the failure of proper branding of the companies. Read on to find a few of those causes:

1. They are not well informed about branding

As long as the company owner is not sure about the services that the company is providing to its customers, and the owner doesn’t know how branding will help the company, branding can seem extremely scary to them. The best thing with branding is that the owner doesn’t have to do a whole lot of work about it. They just have to hire a professional branding agency and be rest assured that this agency will take care of it for them. They have experience with other companies and most of the times their solutions are tested and approved of. They have helped several other companies like yours and you just have to have faith that they will help you too.

2. The increasing investment

Investment is another very important aspect of any business. Branding agencies demand a lot of money and it is important that you have the funds necessary to afford these agencies. To check for the efficiency of the agencies you can also check the reviews that they have which will tell you stories of how they have helped other smaller companies. They will help you on the branding, based on the purpose and the services that your company is going to give to its customers.

3. Patience is a Virtue

Branding is a very long process, therefore it is important that the business owners have the patience to wait for the necessary time to see the results of branding. Immediate return is not an option here. Don’t worry about the investments that you have paid, be patient and wait for it. Your investments will surely pay back.

4. Branding might seem like starting from the very beginning

A new business means new website, new office, new page and a lot more work. If the owner is afraid of all this work, one easy way is selling your company to one of the foreign business owners. They will work for the branding of your business and give a percentage of the profit to you. Another thing you can do is you can get yourself enlisted on one of the selling apps that work internationally and sell them the goods directly. Another thing you can do is sign up a partnership with a foreign company. This will help you to work with them as partners and bring in more business for your company.

5. Needing more Salesperson and having a good market strategy

If you have a complete team working on the field of sales and market for you, it won’t be that hard for you to do the branding. They will do most of the work for the branding of your company. However, not many people choose this option, especially in case of small companies.

Conclusion

These are a few of the basic things which people don’t consider while thinking of branding. This is why it is believed that hiring a professional branding agency is the best option, if you want to turn your company into a brand.

If you are looking for a branding agency and graphic design company in India, then check AdVoice. It has a great portfolio as it has worked for various clients in different industries. Check their services on the website.

CORPORATE IDENTITY DESIGN

Corporate Identity Design that boost your Branding Prominence

by BrandingCase Study

The competition in the market is very steep right now. There are so many rising companies which gives the customers a variety of options. Therefore, it is important for your company to be well equipped and have a good line of attack to make a solid impact on the market. Branding of your company is extremely important in this case to achieve such business goals. For this purpose, a lot of the companies are now taking the help of branding agencies, which are helping them with the graphic designs to give their company a good and impactful corporate identity.

When your company has a unique brand identity, it helps your business to grow and become successful in any field. This is one of the reasons why the companies are now taking help of the branding agencies and taking advantage of their excellent services to push their growth and profit up. These agencies help the companies with their logo as well as with their usage of digital medium.

A company logo is not an option these days. It is a necessity for every business. Read on to find how having a logo helps your company.

1. Helps in establishing a presence in the Industry

It is a known fact that if you have to stay in the industry, you have to make a professional impression and for that you need a logo. The logo gives the company a uniqueness which is necessary for making a name for your company in the market. When your company has a brand identity, it will also give you a ground to evolve around. Creating a logo is the first step of branding your company. The unique features of your brand can be highlighted in the logo. This also makes it easier and more convenient for you to win over your competitors.

2. Improves the identity of your brand

The companies also need to make a visual impact in the market; this is what the logo helps the most in. The logo of the company goes up on the website as well as the advertisement hoardings, business cards, office stationary, et cetera. A proper logo helps in establishing a strong impact, visually, on the customers. It also evokes the feelings of reliability and trust on the customers. It helps in branding and boosts up the desirability of the brand in the market.y

3. Easy to Recall

When your company logo will be easy to recall, it will also be easy to remember, this makes a stronger impact on the mind of the customers. This works in a way that even if a company comes to work with you after an interval of a few years, they will remember about you and come back to work with your company. This is how you can utilize the power of a good and strong corporate impact and work it in your favour.

4. Improvement in the Network

If your logo gives off positive and good vibes to the other companies and even to your customers, they will be happy to be associated with such a company.

These are only a few of the benefits of having a good logo. 

Apart from logo, another important thing to focus on for branding is having a digital medium. Now when all the companies are shifting their work to the digital medium, it is important that they have a good digital portal – branding agencies can help them with this too. Let us now focus on the benefits of having a digital medium from your branding agency –

1. Use the right template to get necessary responses

They make sure that your website is responsive enough. Now right now everyone has smartphones. So more the website has options for the customers to interact, more it will help your business.

2. Choose the SEO approaches

The SEO approaches help you to make your brand more promising and more visible. Therefore, it is important for you to go for the correct SEO approach.

Conclusion

Therefore these are a few of the reasons why it is very important that you do the proper branding to get the right corporate identity in the business industry. You can keep looking for the branding agencies as they have a great knowledge for this and will help your company throughout this whole process. 

If you are looking for a branding agency with a graphics design company, then visit AdVoice and check their portfolio for more information.