10 Reasons How Branding Can Impact A Small Business

January 25, 2021

by Maulik Dave Blog

Branding is not necessarily for large corporations offering a big budget, but also for small businesses. Such small businesses require branding in a world involved in services, products and concepts. A brand alone stands as the face of the company, the definition of the company, what it does and the way customers feel about it.

Here are top ten reasons why Branding Matters for Small Business:

1.Branding is all about creating and forming a trust:

The most pivotal connect that you wish to have with the customer is undeniably the trust factor. When the customers trust you, it is then that half the battle is won. Consumers tend to come back to you and also willing to invest in your product to purchase quality products. Next time a consumer views your product, he/she will form a trust while enunciating a much needed connection.

2.Brand is an asset:

A brand refers to an asset, and the offering that a brand has towards the public frames your business. The worth is significant and is a lot similar to sales and revenue. Although a lot is at stake, such as time, finance and creativity, however branding helps to make the much needed difference and hence Branding Matters for Small Business

3.Branding helps to improve recognition:

While the logo need not be the end of your branding efforts, you need to put considerable effort and time to coming up with a significant logo. Not only does your logo need to be impactful, but also offer a desired impression of the company. When individuals view your brand, they instantly review more about your brand and familiarize the logo soon with your business.

4.Branding aims to support the marketing efforts:

Marketing refers to an important component of the brand, and the mediums and channels helps to develop the brand. It is recommended to be cautious while narrowing the marketing focus and you will lose the ability to expand toward a new realm of market. A broad marketing focus can further lead to creating a significant impression of the company in the minds of consumers.

5.Branding aims to motivate the employees:

It is only in the hands of a strong brand that can hire motivated employees who are inspired to carry the mission and vision, which is why it is one of the most crucial Reasons Why Branding Matters for Small Business. When the brand incurs productivity and popularity, it helps you employees to perform well. Moreover, a strong brand is impactful towards leverage the productivity and morale.

6.Branding helps to generate new revenue:

It is one of the best ways to acquire a world of mouth business. This is why it is essential to work cohesively and form a significant impression on the consumer minds with the help of marketing, logo and reputation.

7.Competitive advantage:

Branding needs to emphasize a constructive difference from the competition, irrespective of the knowledge, dependability and friendliness. Furthermore, it also helps a small business to stand out and highlight what it offers that lets individuals know exactly what to expect from it. With the right branding, your business can certainly stay atop the game in the realm of business.

8.Helps to form loyalty:

A good branding helps to create customer loyalty with loyal customers continuing to support your brand, through all odds. They also spread a positive message to individuals they know, while promoting your brand even further. Consumers and loyalty have a long life, and the right formation of loyal customers can be the most important determinant factor why Branding Matters for Small Business and its success.

9.Leverages business growth:

Brands make it extremely easy for businesses to introduce a specific service or product. Strong brands lead towards a viable business growth. With consumers trusting your brand, you can easily add more and more products and services, while expanding your business opportunities even further.

10.Creates consistency:

Developing a brand is all about consistency and creating values. Everything business does needs to exemplify the core concepts that also include social media presence and the way customer executes greets consumers when on call. Hence, branding matters significantly for small businesses and helps to develop consistency for a futuristic tomorrow.

Digital Marketing and branding:

The role of branding in the realm of digital marketing is largely gaining importance with each and every day that makes it one of the most pivotal Reasons Why Branding Matters for Small Business. Relationship formed online is autonomous which makes it essential for the brand to always stays on the toe and serve the needs and requirements of consumers.

Final Thoughts:

The above mentioned ten reasons rightly enunciates the reasons why branding is significant for small businesses. The effort help to create an impact for such businesses while creating a strong ripple effect, all over the world. Hence, it is recommended to shape up your brand image to offer the right momentum in your realm.

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How Can Branding Change Your Business Game In 2021?

January 25, 2021

by Maulik Dave Blog

Having a business is one thing but, creating a brand is another thing. A lot of people own small or big businesses but, only a few can own a brand. Brands are illusive and thus, they are loved so much. However, it take a lot of time and effort to convert a business in to a brand. Also, gaining recognition in such a competitive market is not such an easy task. However, with consistent branding efforts you can always reach there. Also, once the brand is recognised in the market, it is up for competition with other brands in the same field.

Brand recognition needs perseverance and patience as any inconsistency in the process can hamper the overall reputation of your business. Branding creates your perception in the market and it is important that it is a good one. It is a good idea to hire a branding agency as it can help your company turn in to an industry leader. However, a lot of other factors work too but, branding can help in attracting customers drastically. Also, people are able to recall your business easily, if the branding is right. Apart from that, they will recommend it to others and even they can remember it, if it a proper brand. There are a lot of branding agency in Ahmedabad as well. They can help you set your business and establish it in a good way.

However, there are certain things that a good branding creates. Read on to find out.

1.Possess a strong brand presence

When you start out, you are definitely a small business. You cannot turn in to a big business overnight. However, with branding you can create a good impression on your customer’s mind. It also tells them that you are here for long and the value that you add in to your business will show you in a different light as compared to other companies. Also, good branding will help in increasing your sales and that will add on to your profit as well. If you have the right budget, then it is possible to hire brand strategists for your business too.

2.Give privilege to your business

You need to enlist your goals properly. Do not run behind customers and money that are hampering with your brand morals and ethics. This will hamper your brand reputation in the longer run and you will lose your brand momentum. Also, running after everything can lead to inconsistency as well. Hence, you will lose all the branding efforts that you have done up till now. Always make a branding strategy with a branding agency. They will help you to understand what works for you. Once you put in the right efforts in the right direction, your business will definitely thrive and succeed.

3.Rectify your products

Branding is important and most necessary for any business. At the same time, it is one of the most difficult parts as well. When businesses are starting out, they often provide their products and services with discounts to penetrate the market. However, you do not have to sell your services or products in a way that leads you to loss. Instead, give discounts and take customer feedbacks. Based on that, you can do the necessary changes and then sell your products with confidence at the right price. Branding strategists can surely help you with this part.

4.Enlist long term goals

It is important to note down your goals. You will be able to create a good branding strategy based on that. Your long term goals will decide your short term goals. Also, a cumulative series of actions, events and decisions can be made based on that. It is important to understand that building a reputation is important. Once you do that, you will be able to make sales automatically. Also, identify your business and its values and then take some risks in the process so that you can explore the maximum potential of your business.

Conclusion

Branding creates a lot of difference for your business. These were some of the important points to consider while discussing your strategy with a branding agency. It is always a good idea to seek some professional help when it comes to branding.

If you are looking for a branding agency in Ahmedabad, then head over to AdVoice. They have a vast portfolio as they have worked on branding, graphic designing, logo designing and more with various clients. Contact them for further details on prices.

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7 Tips to Improve Your Branding to acquire More Business

August 17, 2020

by Maulik Dave Branding Case Study

For the proper and complete growth of any business, marketing and proper branding of the company is extremely important. It is a known fact that people prefer to buy or use things among the products which are already trending, therefore, it is important that you know how to improve you branding skills. Spend some quality time to learn how the sales, stability and profit of the company works, how can you strategize the branding of the company and get access to multiple things altogether. If you read on this article, you will find some of the most essentials skills to improve your branding efforts.

Read on to find all that you can do for the proper branding of your company.

• Creation of Content

In a time that everything is transforming into the digital platform, every company and business is turning to the online platform for the various kinds of services. Before people commit the t any product or service, they prefer to compare it with other similar things and brands. So if the content you used has a good value and is also creative, it can help a lot in enhancing the traffic and conversation on your website. This leads to better leads and sales and also enhances the digital value of your product.

• SEO Content

SEO is one of the most important aspects of marketing any brand or product. It helps in making your website easy to navigate and also user-friendly. If you are an entrepreneur, you can learn SEO. It is a very short course but is something that will prove to be extremely helpful for you over time.

• Know enough about the other brands

When you take part in the world of business, you already know the amount of competition existing in it. In situations like these, it is important that you know enough about the companies and brands that you are competing with. Explore the way blogs which have a lot of audience work things, understand their strategies, and know what you have to do. These will give you an idea about what you should or should not do for your company.

• Know the Basics of coding

All of us, whether we know coding or not, can agree that coding is not an easy task. Coding the whole website or the whole app is not possible. Mostly if the business you are running is really large. If you know the basics of coding, it will help you a lot in understanding what your website or app needs. Needless to say, it is one of the most important steps to improve your branding.

• Graphic Design

Graphic designing is another one of the important skills for branding efforts. Graphics designs is the aspect which is responsible for the visual represent, of your product, website, brand et cetera. It is also the part that works for making the logo of your brand attractive, using proper fonts and colours for things. Proper graphic representation makes the website or apps more beautiful and thus helps in a lot in enhancing the promotion or branding of your company.

• Work in an organised manner

If whatever you are doing is organised, it means you know what to do, when to do it, in which way to do it, and similar things. Knowing these enhance the fact that you know how to work for the proper branding of your company. If you do things in the correct manner and in the correct time, it will be immensely helpful. It is a very simple strategy and yet is one of the most important ones.

• Know the Basic Principles of Psychology

Knowing the basic principles of psychology means that you know how the minds of the audience works. It helps you to understand what they may think and how they might be perceiving things. There are a lot of YouTube videos, blogs, books et cetera which can help you in this field. You will also understand how the choice matters and changes with the change of age, sec, rituals, state, culture, et cetera.

Conclusion

These are only a few of the skills, but these can help you a lot in improving your branding. Follow these skills to improve your branding efforts so that your company and gain the correct amount of audience it needs for you to reach the stage of being called successful.

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Why strong branding is important for your small business?

August 14, 2020

by Maulik Dave Branding Case Study

A lot of small businesses often overlook the importance of branding. They usually consider themselves as a business and not a brand. This particular thought costs them a lot as branding is a very important aspect of business of all sizes. This is because it will add value to your business and also, help in generating a lot of leads.

If you do not have the necessary funds, then you can always find out innovative ideas of branding. However, paying attention to it is really important. At the same time, getting logo design Ahmedabad is equally important for your brand identity. Read on to find out the reasons of focusing on branding strategies from the first day itself.

• Branding will give a face to your business

Branding gives a face to your business. It gives it the identity which makes it stand apart in the crowd. A face that will help your customers recognize you from far. Branding starts with logo and thus, it is important to invest in it. Hire a professional company for logo design Ahmedabad as they can help you in creating compelling designs.

• Branding motivate employees

Branding will give motivation to your existing employees. It does not matter whether you have a small or a big team. Your employees will take you more seriously and they will work with full force on your business. It will channelize their efforts and focus. They will also be dedicated to their goals and bring you more business. An employee needs to understand the target and the mission of the company. Only then they will be able to utilize its maximum potential.

• Businesses can be advertised with the help of branding

A logo does not only give an identity to a business but, it also helps in advertising. A good logo has the power to transform the complete personality of your business. It can also communicate your ideas and things your company stands for. Apart from that, you can add a logo on all your advertisements and social media posts as it will leave a very professional impact on your customer’s mind. Take help of the top logo design Ahmedabad for the same.

• Branding adds on to the financial value

Branding creates an aesthetical value and a professional image in the market of a particular business. Apart from that, investors and vendors also take you seriously. Thus, it creates a financial value in the market as well. It will be easy for you to take a loan for your business from the bank and even step up in the stock market. Branding will literally open various possibilities for you.

• Branding attracts clients

You can sell some of the best products and services in the market. However, if you do not have a brand, the clients will not look up to your business. A good branding strategy helps in beautifying your business. It also makes your products and services drastically appealing. Some of the things to consider includes packaging, presentation, logo and advertising. These all aspects make your business a brand and attracts customers towards you.

• Branding helps in strengthening relationships with your customers

When you have a business which is appealing and looks financially stable, customers automatically will start getting attracted towards it. It creates a sense of trust amongst them. They feel that you are here for a long period of time and thus, they can invest in your products and services. Most people are interested to do business with a company that looks legitimate and trust worthy at the same time. Thus, all of this can be achieved with the help of a rock solid branding strategy.

Conclusion

These were some of the reasons of focusing on branding. It does not matter whether you are a start-up or an established enterprise, you will need branding to move further. Once you invest in to branding strategies like logo design, packaging and advertisement, you will automatically begin to grow. Hence, remember that brand is important for your small business and big business as well.

Are you looking for an amazing branding agency and logo design Ahmedabad, then worry no more. AdVoice will get you covered for all your branding needs like logo designing, website design, packaging design and much more. The company has a team of experts that will understand your business and suggest you the best possible options in your budget for the same.

Please visit AdVoice for more information on their portfolio and services.

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complete branding tips to define culture

Complete Branding Tips that Define your Business Culture

August 13, 2020

by Maulik Dave Branding Case Study

Culture plays a huge role in defining your business, and also the way you treat your customers as well as your employees. The values you hold, the believes you have, the long terms goals you have, as well as the mythology of your work is shaped a lot by your culture. Similar to the way that culture spreads, it is important that you make sure that your business spreads too. The process of spreading your business is also known as branding. You can also take the help of several branding agencies to brand. One of the easiest ways of showing your culture through branding is by treating your customer as well as the employees working for you well. If you treat your customers with respect and all, you are also providing the best service to them as well. When you treat your employees well, they like working for you and give you better service. These are all things you learn from your culture and this explains clearly how well a culture can mold how you use our company.

When you combine your own culture with the branding of your company, it gives you the best combination to work with for the development and advancement of your company. If the customers like the culture that you portray, they will also like your company and would like to work with you as well as come for your services. Mentioned below are a few such tips which will help you to show your culture through the branding of your company.

Show the culture through your brand

The very first step you need to take for the branding of your company, even if you ask any banding agency, will be to do some marketing for your company and product. Make sure people know the company and everything that you stand for. If people agree with your values, they will want to take your services and also work with you. They will have a better understanding of how you work and it will be a good start for something greater.

Make sure the employees you hire can characterise your brand

You need to make sure that your employees have the same values that you have. Employees are a very valuable part of every business. These are the people who will represent your business. Nowadays the companies are paying a lot of attention to their employees as well. There are appreciation programs, more investment in employees and a lot since this represents the value and the cultural believes of the company. These not only motivate the employees to put more efforts and efficiency in their work, but it also helps a lot in the branding of your company too.

Make a point of narrating the story of your success

A brand with a story to support it will always be a good option to make an impression on the customers. Stories are great in attaining emotional attention of the customers. So if they feel like they know your journey, they will also in a way feel attached to you in a way. While you narrate the success story of your brand, also tell them how your believes and values helped you in achieving these goals. Your target customers will always appreciate this.

Make sure that your brand identity is a mix of values and culture

Before your customers take your services, it is important that they know what you do, why they should take your services, the process which you follow while working and all the other related information. If your customers know these through the brand identity you create, they will have a good impression of you and they will also appreciate taking your services. If this is visually represented by your brand identity, it will help your brand have a great feel and look. The branding agency you have taken the help of will definitely be able to help you with this.

The real motive of your company

The vision, or motive, of the companies is often given in their websites only. But unfortunately, also for most of them, they fail to complete it. You can also consult your branding agency in this and get them to help you portray to your customers a clear set of vision and goals for your company.

These are just a few of the basic branding tips that help you show your culture through branding.
If you are looking for a branding agency and graphic design company in India, then you must visit AdVoice. They have an illustrious portfolio and they provide services for logo designing, website designing, branding and much more.

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3 Amazing Tips for Converting Your Start-up into Branding

August 13, 2020

by Maulik Dave Branding Case Study

It is a known fact that we learn from not only our past, but our present too, and by learning from these and analysing from everything, you can also picture the future and plan accordingly. When it comes to business, analysing these facts will also tell you how your business will perform in the future. For the progress of your business, it is important that you know how to convert your startup into a brand. A solution for this is hiring a branding agency to help you with this. These brands come up with ideas as well as planned strategies to help your brand transform into a brand.

When we talk about branding of a company, it’s not an easy thing. So it’s important to have a few strategies to go into this work. Many strategies have already been implemented and the new strategies that are coming up are really even more complicated. However, there are some strategies that some companies have tried to convert their startup into a brand but have failed miserably as the strategies were not good enough. One of the main reasons behind their failure was that there was no creative message to convey to the society in those strategies. Also, if you are a service provider, it becomes incredibly hard for you to plan a strategy fruitful enough to convert a start-up into a brand with the business is way too familiar.

Also above that, the scenario of the market is also constantly changing throughout a year. This year also, a lot of new things have made their way into the market. If you are an entrepreneur, it is very important that you keep yourself updated with all the little trends and strategies that have come into the market so that they can implement it and use it for the benefit of their start-up. It is known that you use the latest trends in the strategies you use for the branding of your company, and then it is sure to be very effective. Read on to find a few effective tips which will help you in trying to convert your start-up into a brand.

The stories related to your business

When it is said that you share the stories of your business to the clients and customers you have, it doesn’t not only mean the stories of your business. You have to also narrate to them the stories of your customers as well. Customers are one of the most important aspects of any business. That is why it is important that you focus on the customers as well when you narrate your stories. Make sure that your stories revolve around how your services as well as your products have affected the lives of your clients and customers. Explain the issues of your target audience and how your services have helped them to make an impression on the customers. While it is important to mention your success stories, it is also important that you tell the stories of these customers and clients who made this success possible for you.

Break the Convention if Necessary

There are more than necessary similar companies existing in the market right now. In a time where the competition in business is constantly rising, it is important that your brand stands out in the crowd. Breaking the convention will help you a lot in making you unique and will make your brand stand out. This will in turn help a lot in branding. A lot of people think that breaking the convention will have a negative impact on their business, but it is unknown to people that the research has showed that breaking the convention has actually proven to leave a positive impact in the business.

Make sure to Have Great Designs to Empower the Brand

Designs and artworks are the thing that attracts most of the attention. Packaging designs, brochure designs, business cards and logo designs plays an important role in branding your business.

One of the problems that every company faces is the problem of money. Investment plays a huge role. However, investment is something that you have to do in case you want your business to work. Therefore, you have to make sure that you have other ways to save some money for future use of the company. The three tips mentioned above are sure to help you in branding if your start-up.

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5 tested ways of branding to make your business a global brand

August 11, 2020

by Maulik Dave Branding Case Study

Branding is a very exciting process for both the agencies and the company as it is a process of growth and success for the company. All the new business owners, entrepreneurs, are scared of how their business is going to do, and this fear is justified; the competition in the market is extremely high right now. The process of branding is the one in which a company makes name for itself and in the best case scenario gains global recognition.

Many of the companies have suffered major losses mostly because they failed to follow the proper process. In most of the cases, for the owners, it is hard to put complete faith on a branding agency regarding the company that they have established with tremendous efforts. They have a thousand thoughts plaguing their mind as a business owner. One of the most important thoughts is if it will turn out okay or not. When the owners are working with a new branding agency, this fear is justified but, when you have experienced and learned people helping you through the process, it almost always goes extremely smoothly without many problems.

Apart from the matter of completely trusting another agency, there are also several other factors that leads to the failure of proper branding of the companies. Read on to find a few of those causes:

1. They are not well informed about branding

As long as the company owner is not sure about the services that the company is providing to its customers, and the owner doesn’t know how branding will help the company, branding can seem extremely scary to them. The best thing with branding is that the owner doesn’t have to do a whole lot of work about it. They just have to hire a professional branding agency and be rest assured that this agency will take care of it for them. They have experience with other companies and most of the times their solutions are tested and approved of. They have helped several other companies like yours and you just have to have faith that they will help you too.

2. The increasing investment

Investment is another very important aspect of any business. Branding agencies demand a lot of money and it is important that you have the funds necessary to afford these agencies. To check for the efficiency of the agencies you can also check the reviews that they have which will tell you stories of how they have helped other smaller companies. They will help you on the branding, based on the purpose and the services that your company is going to give to its customers.

3. Patience is a Virtue

Branding is a very long process, therefore it is important that the business owners have the patience to wait for the necessary time to see the results of branding. Immediate return is not an option here. Don’t worry about the investments that you have paid, be patient and wait for it. Your investments will surely pay back.

4. Branding might seem like starting from the very beginning

A new business means new website, new office, new page and a lot more work. If the owner is afraid of all this work, one easy way is selling your company to one of the foreign business owners. They will work for the branding of your business and give a percentage of the profit to you. Another thing you can do is you can get yourself enlisted on one of the selling apps that work internationally and sell them the goods directly. Another thing you can do is sign up a partnership with a foreign company. This will help you to work with them as partners and bring in more business for your company.

5. Needing more Salesperson and having a good market strategy

If you have a complete team working on the field of sales and market for you, it won’t be that hard for you to do the branding. They will do most of the work for the branding of your company. However, not many people choose this option, especially in case of small companies.

Conclusion

These are a few of the basic things which people don’t consider while thinking of branding. This is why it is believed that hiring a professional branding agency is the best option, if you want to turn your company into a brand.

If you are looking for a branding agency and graphic design company in India, then check AdVoice. It has a great portfolio as it has worked for various clients in different industries. Check their services on the website.

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Corporate Identity Design that boost your Branding Prominence

August 11, 2020

by Maulik Dave Branding Case Study

The competition in the market is very steep right now. There are so many rising companies which gives the customers a variety of options. Therefore, it is important for your company to be well equipped and have a good line of attack to make a solid impact on the market. Branding of your company is extremely important in this case to achieve such business goals. For this purpose, a lot of the companies are now taking the help of branding agencies, which are helping them with the graphic designs to give their company a good and impactful corporate identity.

When your company has a unique brand identity, it helps your business to grow and become successful in any field. This is one of the reasons why the companies are now taking help of the branding agencies and taking advantage of their excellent services to push their growth and profit up. These agencies help the companies with their logo as well as with their usage of digital medium.

A company logo is not an option these days. It is a necessity for every business. Read on to find how having a logo helps your company.

1. Helps in establishing a presence in the Industry

It is a known fact that if you have to stay in the industry, you have to make a professional impression and for that you need a logo. The logo gives the company a uniqueness which is necessary for making a name for your company in the market. When your company has a brand identity, it will also give you a ground to evolve around. Creating a logo is the first step of branding your company. The unique features of your brand can be highlighted in the logo. This also makes it easier and more convenient for you to win over your competitors.

2. Improves the identity of your brand

The companies also need to make a visual impact in the market; this is what the logo helps the most in. The logo of the company goes up on the website as well as the advertisement hoardings, business cards, office stationary, et cetera. A proper logo helps in establishing a strong impact, visually, on the customers. It also evokes the feelings of reliability and trust on the customers. It helps in branding and boosts up the desirability of the brand in the market.y

3. Easy to Recall

When your company logo will be easy to recall, it will also be easy to remember, this makes a stronger impact on the mind of the customers. This works in a way that even if a company comes to work with you after an interval of a few years, they will remember about you and come back to work with your company. This is how you can utilize the power of a good and strong corporate impact and work it in your favour.

4. Improvement in the Network

If your logo gives off positive and good vibes to the other companies and even to your customers, they will be happy to be associated with such a company.

These are only a few of the benefits of having a good logo.

Apart from logo, another important thing to focus on for branding is having a digital medium. Now when all the companies are shifting their work to the digital medium, it is important that they have a good digital portal – branding agencies can help them with this too. Let us now focus on the benefits of having a digital medium from your branding agency –

1. Use the right template to get necessary responses

They make sure that your website is responsive enough. Now right now everyone has smartphones. So more the website has options for the customers to interact, more it will help your business.

2. Choose the SEO approaches

The SEO approaches help you to make your brand more promising and more visible. Therefore, it is important for you to go for the correct SEO approach.

Conclusion

Therefore these are a few of the reasons why it is very important that you do the proper branding to get the right corporate identity in the business industry. You can keep looking for the branding agencies as they have a great knowledge for this and will help your company throughout this whole process.

If you are looking for a branding agency with a graphics design company, then visit AdVoice and check their portfolio for more information.

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6 Brand design statistics that suggests expert branding agency

August 10, 2020

by Maulik Dave Branding Case Study

Businesses are dealing with a very competitive market. Hence, they are looking for fruitful ways of breaking the market and getting ahead in the competition. Every business is enhancing their customer base by opting to create compelling and attractive designs. This is the major reason that they are hiring some of the best graphic design services in their team. Once you understand, how these visual graphics impact your overall customer base, you will surely look forward to creating engaging designs. Thus, it is possible for you to hire a graphic design company in India, to help you with your design requirements.

Graphic design directly impacts your branding and marketing efforts. There are a lot of statistics that have proven this statement. Read on to stay ahead of the game.

1. Users prefer visually aesthetic content

A survey was carried out by Quick Sprout in 2019 and they found out that users do not stay on your website, if they have had a bad experience with the look. They also never choose to visit it again. A lot of users are looking for visually aesthetic content. Hence, creating a beautiful website is a must. If your website is gaudy, you might lose one-third of your clients. Hence, invest in a good website design. Try to create a beautiful experience for your customers and thus, make sure that they keep on coming back to your website.

2. Consistent designs will enhance your position in the market

Lucid Press Report claimed in 2017 that a brand should follow a consistent design representation across all communication channels. This will enhance your revenue and recognition as well. Thus, when you are maintaining a brand identity, try to choose the same set of colors, fonts and style in all the places. The added branding advantage with this is that there will be a consistency and the audience will start recognizing the post by just seeing it. It will avoid confusion among your customers as well. Thus, make sure to stay consistent on your website, print media, social media and personalized items as well.

3. Visuals define your marketing campaigns

Micro Creatives Infographics noticed in 2018 that visuals play an important part in the success of any marketing campaign. Apart from that, a lot of statistics claim that design elements like color and fonts help a person to remember the necessary information for a longer period of time. You can also add images, graphs, layouts and various visuals in your design approach for branding. All of it will add a lot of value to your campaign and so, make sure to include high quality images across all your branding communication channels.

4. Content can be consumed on multiple devices

Back in 2016, Google research said that 85 per cent of adult people read content on various devices. Thus, it is imperative for you to optimize your brand design well so that it works on all the devices properly. Choose graphic design services that help you create posts for laptops, desktop computers and iPhones. Also, opt for responsive designs so that your users have the best user experience on all the screens.

5. Choose original graphics

Venngage Survey online said that original graphics work much better than copied ones. They are also said to generate more traffic. Beautiful designs always grab a person’s attention but, original artworks are always better. Use the original designs by hiring a graphic designing company in India. Also, try and give a free hand to your designer. Do not just use the stock photography always.

6. Work with infographics for branding

Back in 2017, Content Marketing institute said that 65 per cent of B2B marketers love info graphics. They are an integral part of visual content. You can explain a lot of things with the help of such graphics. When you present your data in an aesthetic way, you can explain the information in a precise form.

Conclusion

These are some of the basic branding strategies that contain statistics that help you grow. A good graphic design is the secret to your brand’s success. The sooner you understand this, the faster you will thrive.

Are you looking for a well-known graphic design company in India who will create some innovative and attractive visuals for your brand? You should check the profile of AdVoice Inc. which has an innovative portfolio in the field of graphic and brand design. With their artistry, creativity, and imagination, they have created a unique branding design strategy for their clients. Visit their website and check their work.

If you want to add a new dimension to your brand, get in touch with them today.

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Strategy + Branding = Next Level in Business

5 hacks for your branding strategy to gain recognition today by brand agency in India

August 5, 2020

by Maulik Dave with No Comment Case Study Graphic Design

Branding is one of the most important thing for a business. It helps in building a reputation and thriving the business as well. You can build a brand by offering reliable and quality services with careful marketing. A brand will give you profits but, it will also help you stand out in front of the crowd. It will help you in making a trustworthy relationship with your audiences as well.

However, it is important to understand that a brand cannot be created overnight. You have to work hard with consistency to create a brand. Thus, it is a good idea to take help from a good brand agency in India. The agency will help you focus on business while they carry out the necessary marketing campaigns to give your brand a boost.

Apart from that, these are the things that you could do to level up your branding.

1. Maintain Consistency

A good and strong brand will always maintain consistency across all of the media. It is important to check all your promotional activities across all the channels. Take a look at your leaflets, banners, social media updates, Google ads and other things. Your logo and colour scheme should be the same. Only then it will be possible for you to boost your brand. Even if you are promoting different campaigns at a time, then make sure each one blends well with the other. The inner message needs to be the same.

2. Market the uniqueness of your product and services

For this step. You will have to carry out a research on your competitors. You need to see what they are doing. After that, you will have to decide on what you want to do. Try to give something unique and value adding to your customers as compared to your competitors. It can be something as small as free shipping or free consultation session. It completely depends on you but, this tiny step will surely help you boost your brand. Once you decide on a thing, make sure to promote it strongly.

3. Focus on your customers

Customer is surely the king and it is called good branding, when your customer is satisfied. It does not matter whether you are selling your own products or if you are an Amazon affiliate. If your clients are not satisfied with you, your brand will surely suffer. Try to do a regular review of all your customer facing activities. This will help you to find out a way to serve them in a better way. If you are really busy, then it is a good idea to hire a reputed brand agency in India.

4. Use Real Testimonials

A good branding is always based on truth. For example, if you are selling a cream that enhances a person’s complexion then you have to market it accordingly. You cannot claim that the cream will change the colour of your complexion. Sooner or later, your customers will understand the true potential of your products and will feel cheated, if they do not get the results that are claimed. The same goes for testimonials as well. Authentic and real testimonials will boost your brand by enhancing your credibility among potential customers. Apart from that, the customers who gives the testimonial will feel important and connected to your brand.

5. Add some value adding information in the “About us” page

If you have a website, it is quite possible that you will have an about us page as well. Most of the time brands do not use it to its maximum potential. In fact, this page is a space where you can provide a complete vision of your brand. You can tell your story and what your brand means to you. This will surely boost your brand as the customers will feel connected to you. Thus, grab this opportunity and use it wisely. Add your social media accounts and various marketing initiatives on the page as it will give a clear picture to your audiences.

Conclusion

These were some of the basic techniques that can help to boost your brand. Branding is a very important thing and so, you must invest in it. A powerful branding strategy will take your business to the next level, irrespective of the size and genre of your business.

Advoice is an established graphic design and brand agency in India that will help you in creating your branding strategy. The company consists of a team of young and talented graphic designers that will help in boosting your brand to another level. The company offers services like branding, logo design, social media design, website design, and promotions.

Just visit the website of Advoice and know more about the company. If you want to boost up your brand recognition, get in touch with the experts at Advoice.