Is your brand logo design blessed by Nature’s proportion ?

The dynamics of business have changed in today’s Time. A lot of importance is given to brand identity and value. With the cut-throat competition in the market, businesses have started forming their unique points and selling based on those. Apart from that, they are also striving to create a unique awareness for themselves in the market.


Well, the first step to create a unique identity is developing a logo. A logo should generally be catchy and attractive so that it immediately catches the attention of the customer. At the same time, a logo needs to speak for the brand and create its personality based on their products or services.


Creating a logo requires innovation, art and design. However, art and design are completely subjective. One person can fall in love with a particular logo design while the other person can completely disregard it. A lot of people feel that there is no systematic science to beauty.

Although, you will be astonished to know that there is. It is an age-old number that can fit your designs into mathematically proven beauty. It is known as the Golden ratio. Even the world’s greatest and aesthetic painting of Mona Lisa is made with the help of Golden ratio.


What is Golden Ratio exactly ?

The golden ratio is also known as Golden Mean, Golden section or the Greek letter, “phi”. It is a handy number which helps in creating attractive and perfectly balanced designs. These designs are aesthetically satisfying on the cerebral level. A lot of research was done on this and a conclusion was formed. These designs are found aesthetic and beautiful by almost everyone.


Logos that are made with the help of the Golden ratio strike the right chord with your client’s mind. People will remember such logos which will eventually become your brand’s identity. A lot of famous companies of the World get their logos made with the help of the golden ratio.


Only skilled graphic designers will be able to make logos with the help of the golden ratio. It requires a lot of experience and precision. You can contact Graphic designing company Ahmedabad if you want to get your logo made with the help of golden ratio.  


The Math behind the Golden Ratio

Golden ratio is when two particular quantities are divided in a manner that their ratio is equal to the ratio of the sum of the larger quantities. Although, that number is fixed only. It is 1.618 and it is called as phi.


There is a particular way of demonstrating this. It is done with the Fibonacci sequence. Fibonacci numbers are used in mathematics and are denoted as Fn to form a sequence. In the sequence, each number is a sum of the two previous ones. The sequence starts with 0 and 1. For example, it goes with 0, 1,1,2,3 and so on. Greeks used to use the Fibonacci sequence a lot. They used it to form a visual pattern for various things. 


It is important to understand that a Golden ratio perfectly describes the symmetry between the two halves of an object. You can understand the concept of the golden ratio by illustrating a Golden rectangle. You can cut a square part of the rectangle and yet, the remaining rectangle will have the same proportions as the previous one. This can go on and on like the Fibonacci sequence.


At the same time, when you turn the sequence into squares by placing them side to side, they will create patterns of rectangles. Also, if you observe minutely, a golden spiral will start to form. The pattern works on equations.


However, there is no reason to get overwhelmed with the equations. To understand the golden ratio, you can simply look around. A lot of examples can be found in nature itself.


Golden Ratio & Nature

You might find a lot of things in nature to be really beautiful. This is because they are naturally in the form of Golden Ratio. In this way, the Fibonacci numbers also prove that they reflect a lot of naturally occurring patterns. Some of the examples include:


Seed Heads 

Have you ever observed the array of seeds in sunflower? You can see various spiral patterns curving left and right too. The most amusing part is that if you sit and count all the spirals, you will find that the total number will surely be a Fibonacci number only. All you have to do is divide the left spiral with the right ones and you will get a definitive answer. At the same time, you can find the same patterns in pineapples, cauliflowers and pine cones.



Honeybees do have their own system. They have a queen, drones and a lot of other bees. The female honeybees have two parents which include the queen and workers. On the other hand, the drones just have one parent. However, a drone’s family is always expressed with the help of Fibonacci numbers only. A drone will have one parent, two grandparents, three great grand-parents and so on.  


Flower Petals

If you have minutely observed, the floral petals are always present in Fibonacci numbers only. Some of the examples include lily which has three petals. Then, there is buttercup which has five petals. The chicory has 21 while the daisy has 34 petals. The petals are placed based on the Darwinian process. Hence, each petal is placed at 0.618034 per turn out of the circle. This arrangement actually forms a phi and so, flowers are visually appealing.



Shells are aesthetically pretty. Golden ratio is explained on the basis of the golden rectangle. The nesting process of the sequence simply means that it can be carried out in an infinite process. This takes a form of the spiral. Hence, if you closely follow a pattern, you will be able to see that shells also have a similar spiral pattern. They naturally exist in that form. Especially, snail shells and nautilus shells have this logarithmic pattern and hence, they are really beautiful. 


Hence, there were some of the examples of the Golden ratio found in nature. There are a lot of other natural things that are present in the Golden ratio form. At the same time, it is possible to find the golden ratio in architecture as well.


Golden Ratio & Architecture

Golden ratio is actually 4000 years old. Hence, it is used in architecture and design as well. Some people also believe that the Golden ratio might be older than that too. This is because many of them believe that the pyramids in Egypt were built with that only. Even ancient Greek architecture is actually built with the help of the Golden ratio. 


All the ancient Greek architecture has pleasing dimensions between the height and the width of the structures. Most of the buildings completely look in proportion. They really look aesthetically pleasing. 


Apart from architecture, Golden ratio is also found in various other things. The acclaimed artist Leonardo da Vinci also used Golden ratio to make some pleasing compositions. All of his work was a huge success. He made a painting called the last supper and that is also made with the help of the Golden ratio.


How to make logo design with Golden ratio? 

It is quite easy to use the Golden ratio in graphic designing, once you get the hang of it. It gives you a simple number and you have to just make the logo structure based on that. You have to simply multiply your element’s size with 1.618 and you can figure out the size of the other element. Apart from that, you can use the Golden spiral to place your logo design. Apart from that, read on to find out some hacks that will help you in making your logo design with the help of logo design.



If you are creating a graphic or logo that contains text, then consider addressing the hierarchy in your layout. It is possible to use the Golden ratio in your typography. Hence, it is possible to make a poster, wedding invite or even a banner using Golden ratio. The best part is that it will be visually appealing to your customers and they will remember the design. You can use this for a website layout as well. 


You can work around the font size of your text. If you have three different line ups where you are planning to have the smallest font is 10px, then multiply the other one with 1.618. Use that for the second one. After that, multiply the middle text font with 1.618 again and that can be the font size of your main text. 


Image Composition

It is always wise to take some time and ponder over the graphics that you have created. However, if you are running tight on deadline and do not have enough time, then you can always use the Golden spiral. You will never go wrong with it. You can design the logo or graphic and then overlay the Golden spiral on it. Then, you can study which elements are sitting properly and are in harmony. 


Golden spiral will give you a lot of perspectives. You can understand the focal points of a logo and work them out properly. You can also centralise the headline in a graphic so that it creates maximum impact. Apart from that, it is easier to understand the elements that need to be shifted so that they add impact and energy in the design. 


Logo Designing

The logo is literally your brand identity. If it is properly made, it will give your brand message in a single glance. Hence, designing a logo with the help of the Golden ratio is the best decision. A lot of people will instantly connect with your brand. A lot of big companies are actually using the Golden ratio for their logo. 


While designing a logo, you can imagine the Fibonacci sequence as a series of circles. Later, you can just rearrange them in a form of a grid. This can actually work as a foundation of your logo. A lot of golden ratio logo are made in this way.


Layouts & Templates

If you are designing a graphic which has various elements, then the Golden spiral can always come to your rescue. It will act as a guide for each of your element. It is a natural human tendency to attract towards the centre of the spiral. Hence, you can always keep the most important message there. This will help you make your graphics intrigued and well balanced.


Some of the famous companies that have used the golden ratio in their logos include Twitter, Pepsi, Apple and even Google. It is a good idea to observe their logos and understand that they are carved in people’s brains. This is because they have proper symmetry and focal points. Apart from that, they are visually very appealing and thus, people like to see them.


Memorise 1.618

This is actually the number of the Golden ratio. It is important to memorise that. This will help you in understanding if your design or logo has actually been made with the equations of the Golden ratio. 


Get a logo with Golden Ratio

It is important to understand that Golden ratio has a greater impact on your audience’s mind. At the same time, not every graphic designer will be able to create logo design with the Golden ratio. You will need an expert for that. It actually takes a lot of practice to create logos with Golden Ratio.


We at AdVoice have experts who create logos with Golden Ratio. It is always a good idea to invest in these things from the beginning. They will actually make your brand stand out. It is important to pay attention to these little details as they are really important.  



These are some of the factors that are necessary for creating a logo design or graphic with the help of the Golden ratio. It is a good idea to find an expert and invest in your business. Take that first step today. 

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How to engage audience by Social Media Marketing ?

Digital marketing is the new trend of the millennial generation. Also, it is here to stay as it has literally changed the dynamics of the marketing industry. Every brand needs to have a social media identity in today’s time.

There are a lot of different social media channels where companies and brands are able to find their potential audience. Hence, having an active account on social media has become crucial.

Social media has created vast opportunities for a lot of people. Many people are showing their skills and talents on different platforms. Even home-grown brands are making a lot of profit by selling on social media.

Social media has a great reach and it is possible to target potential audience with the help of paid advertisements. However, creating a loyal audience organically is also possible. You do have to work hard for the same. The basic rule is that you will have to post at least once daily.

A lot of people get confused here. They do not understand what to post daily. At the same time, if you are selling a product or service, no one wants to see the same thing every single day.

So, how do you do it?

A social media calendar comes to your rescue. If you plan things in advance, then it can be really beneficial for you.

What is a Social Media Calendar?

It is basically a working document which is used to schedule the pieces of content. If you have an account on Instagram and Facebook at the same time, it is even beneficial to make a social media content calendar.  You can create a calendar for a week or a month. It completely depends on you.

This document will help you create a proper content strategy. You can add pictures, graphics, videos, hashtags and captions in a calendar. This will help you understand your content even better instead of just randomly posting something every other day.

A good social media strategy needs uniformity and relevance. A social media calendar helps you achieve that precisely. It helps you plan and you can make sure that you are sending the right message to your audience.

It is a good idea to maintain a social media calendar properly. It will help you focus on your goals. It will help you understand your strategy over various social media channels. You can analyze and understand what works better for you and what does not.

What to do before planning a Social Media Calendar?

There is one important step that you must take before planning a social media editorial calendar. You must decide your goal. You need to be clear of what you want out of a page that you are creating.

Do you want to sell products?

Do you want to have a large following and then advertise for other people?

Do you want to become a social media influencer?

Deciding on a goal is necessary because then, you will be able to create proper content over those lines. You have to understand that only two things work on social media channels. The first one is educate your audience and the second one is entertain them. You will have to do any one of those and then, you will see the organic results that you want.

However, once you set your goal, you have to decide on the social media content framework. It can be really daunting to come up with different social media content categories. Although, do not worry. We have got you covered. Read on to find out the different content pieces that you can add in your social media content category.

General Motivational Quotes

You can be selling any service or product on social media and this content category will still work. People love having a little motivation on their feed while scrolling. There are end number of quotes available on the internet. However, make sure to not use the common ones. Research on the internet and try to find quotes that are not used often on social media channels.

You can always make a quote on your own as well. Apart from that, you can post a motivational quote based on your niche. For example, if you are a digital marketing manager who is selling his services on Facebook, you can always include a motivational quote related to the marketing field or sales. Always remember to post a motivational quote on a Monday. People find it hard to get back to work after the weekend and your post will give them the motivation they need.


If something has a sure shot to work on the internet then it has to be memes. People love relatable memes and engage a lot with them. Just make memes related to your niche. For example, if you are selling makeup products on social media, then you can always make a graphic which says, “Got 50 lipstick shades but always need a new one”.

Did you get the point here? Also, there are various applications and soft wares which allows you to create content for free.

Video Post

Videos are the most engaging form of content on the internet today. People love watching videos instead of reading a long caption. Even simple videos really work well and create engagement on your profile. However, there are different lengths of videos that are accepted on different platforms.

For example, you can post a longer length of video on YouTube. Although, Instagram allows a video up till a minute only. You can add a longer video on IGTV. Also, there are standard video lengths that work with different platforms. You might want to research that before creating content. However, make sure to include at least one video content in one week in your social media calendar.

Blog Post

If you have a website for your business, then you must write blogs for the same. You can generate a lot of traffic on your website with the help of a blog. Then, you can always promote your blog post on your social media accounts. You will have something to post as well and, you will be able to generate some traffic back to your website.

Cross promotion is a great way to generate traffic. However, if you are not writing a blog post, you can always promote your other social media accounts. For example, you can always promote your Twitter account on Instagram and vice versa.

Review Posts

You should post reviews given by your clients on social media channels. This will encourage your potential buyers to make the purchase. A lot of people make purchases based on reviews. You can screenshot what your client sent you and post that directly. It will look authentic and have a great impact on the buying audience.

If you have a regular client, you can request them to give you a review in the form of a video. Tell them to share their complete experience of buying with you. You can also ask them to mention your USP and what they like about the product or service that they bought from you.

Free Resources

If you are aggressive about marketing, then you must know that giving away free resources is an important part of the process. You should create webinars, eBooks and other resources for your audience. However, you can create one resource per month and promote that once a week. So, you will have 4 posts every month in your social media calendar for the same.

Free resources actually are based on the kind of business you have. If you are a consultant, you can give your first session for free. Although, if you are a digital marketer, then you can give an audit report of the site for free. If you are an influencer, then you can collaborate with a brand and giveaway their products for free. This is an important content piece as it will create engagement on your posts which will help in increasing the reach of your profile.

Pictures of Your Work

It is important to post real pictures of your work and not just graphics. People do check the whole profile before making a purchase. If you sell products, then post pictures of those products and write the USP of that particular product in the caption. At the same time, if you are selling a service, then post your portfolio.

For example, if you are an interior designer, then post pictures of the sites that you have already designed. Clients love having a reference before making a purchase. Also, you can post your work twice a week which will make it as 8 posts a month. You can start posting thrice a week too.

Discounts or Coupons

You should include a coupon code or an offer in your posts. This is a very important post in your social media content calendar. People tend to make purchases during offers. It pushes your audience to buy your products and services. You can actually give discounts during festivals. Hence, if you plan a social media calendar, you can easily plan some offers during festivals.

If you are not maintaining a social media content calendar, then it might be difficult for you to create impromptu graphics during the holiday season. These posts are really important as they will surely increase your sales.

Comprehensive Checklist

This is a great content idea. You can create various checklists based on the items that you are selling on social media. For example, if you are selling travel products, then you can always create a checklist of: Things to take for a weekend trip and include your product in the list.

If you are a digital marketing manager, then you can create a checklist for performing SEO or PPC. The options are ample. Based on your niche, create a checklist. Although, it is important to understand that you need to create checklists that are beneficial to your audience. Do not create random checklists which are not relatable to your audience.


You can run quizzes and puzzles on your social media channels. It will surely interest your audiences. Apart from that, it will create engagement on your profile too. However, creating quizzes and puzzles can take some time. Hence, maintaining a social media calendar will give you those insights.

After that, you can also create a post which has the answer to your quiz or puzzle. You can ask a quiz once a week and reveal the answer the next week. You can run the quiz for a week. In this way, you will have to create only two quizzes a month.

Case Study

It is a good idea to post case studies as well. However, it is important to understand that you can post case studies of you work if you have worked on enough projects. If you are a new brand, then you can post case studies of existing brands in your niche.

However, case studies would work on platforms like Facebook, LinkedIn and YouTube. It will not work on Twitter and Instagram. These are some important things to note.

Industry News

You can always post industry news on your social media accounts. Anything that is changing your field dynamics is always a good idea. People like to educate themselves and you can always do that.

You can post news once in two weeks. However, make sure to do your research well and include something interesting in your post.


These are some of the content ideas that can be used to design a social media calendar. A lot of the content ideas need some work beforehand. Thus, planning a content calendar will give you enough time to create those graphics for a post. Social media is all about high quality pictures and thus, it is important to create proper graphics with the help of a graphic designer.

You can also fix days for certain pieces of content which can include motivational quotes and industry news. For example, every Thursday will be an industry news day. Just be creative and playful with your social media content.

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