logo design importance

Logo Design Importance : Rules that make or break a brand

A logo is one of the most important things that a company is concerned about. It is not just a picture, but it forms the identity of your business in the industry. As a new growing company, most of them, take the help of any good branding agency. If you ask any such branding agency, they will also tell you that a logo design is much more than just a simple graphic designing. The main point of logo design importance is that it is actually a small introduction to your company. Branding creates a name of your company in the industry and logo gives a face to that name. Therefore, many companies choose to take the help of a logo design company who professionally make logos for such companies. 

Read on to find some of the most important rules to keep in mind when you are making a logo.

Make sure to make a rough diagram before you make a final one

Logo design is one of the creative tasks. We cannot just fix a time and sit to do this work. Creativity comes and goes abruptly. Therefore, make sure that you make a rough drawing of your idea whenever you have any idea. In case you don’t know how to go about it, you can also study some logos of other similar companies in order to make sure that you know what your final design should look like.

Maintain a balance

One of the main points of logo design importance is to make sure that the logo is easy to remember and catches the eyes of the people very easily. To serve this purpose, the logo has a very balanced combination of shape, size, colour, graphics and other related things to make it extremely impressive and appealing. However, this is one such logo which you can afford to break if the logo looks good and catchy without it.

Make sure that the logo is of the perfect size

Branding creates a name and identity of your brand in the industry. This will bring your company to the attention of more and more people. Also, a huge number of people in the industry visit websites from their smartphones now. Thus, make sure that the logo has a perfect size so that it can fit the website in any view.

Use the colours to your advantage

Use warm colours for better visibility. These will make your logo look more appealing and will also evoke the right feelings in the minds of the viewers.

Make sure that the design complements the company

Keep your client in your mind while doing the research. Remember about the audience and the services the company provides and then design the logo to get the right one. Every company or business follows different ethics and thus it is important that there is something unique about their logo too.

Typography is important

One of the main things that a logo design company focuses on is the typography. The typography has to be unique to give the logo a unique sense. So don’t be afraid to experiment with the fonts.

Make sure you don’t deviate from the goal

The main goal of a logo is to get the company recognition. Logo design importance is to allow the viewers to easily recall the brand in their mind. 

Different is good

If the logo you make is different, it will only help the company in standing out in the crowd of other companies and overall, in the industry too. Be innovating and make your style to leave an impact in the market.

Make sure it’s not too complicated

A good logo is one which is easy to remember. If the logo is simple, it will make the name of the brand easily recognizable and that is the main reason behind the companies having a logo.

Don’t overdo the effects

As a designer, you have a lot of powerful tools to use, and even if them seem extremely tempting to use, do not go for all of them. It will only make the logo look overdone with effects and will ruin the whole look. 

Make sure not to copy others

You can take inspiration from others, but don’t directly copy anyone’s logo or typography. A logo needs to be unique for it to fulfil its purpose.

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web design trends

5 Best & Amazing Design Trends for 2020

Web design trends fall under the category of those things which changes a lot with time. For example, if you put a little bit more focus on the modern websites being set up nowadays, you will observe that the designs of the navigation buttons are amazing. These designs are better in a way that they capture the attention of the visitors. It not only makes a good impression, but also gets you good response from the viewers. Different types and styles of design trends are now in use however, there is no guarantee that this design will have the same response in the very next year, Designs are something which fall under the creative category. Therefore, it is important that the web design trends are always up to date. There are a lot of new ways in which you can explore the world of designing. Listed below are five of the best web design trends which might help you in the coming years to gain a good idea about what to do in web designing

Dark mode

Dark mode designs look really modern and they are great for the eyes. They make all the design and colours pop. Such web design trends are classy yet minimalistic. Such themes work great on OLED screens by saving power and extending screen lifespans. At the same time, their utility does not stop them from looking phenomenal. They just accentuate other colours and make everything look aesthetic. 

Choose imperfections for personality 

Hand drawn design elements add emotions and humanity in to a website. This is because perfect and impersonal graphics have been the design trends for years now. Hence, the visitors are craving for personal and imperfect graphics on the web. In 2020, you must include some hand-drawn graphics as it will add some soul and realness in your website. It will also add on to your brand personality as you can create customised stickers and tell your brand story in your own way. 

Immersive 3D elements 

People are delighted to see 3D visuals. This trend had taken a back seat only because of limited technology and expensive price tag on it. However, now the technology has advanced and thus, you can design in 3D without NASA-tier equipment. This has opened the gates for more designers to create 3D elements.

Soft shadows, layers and floating elements 

This trend helps in creating depth. You can add soft shadows and floating elements to give an interesting depth to your website. Apart from that, this effect can be used for texts and photos as well. It is possible to add some feature of material design and add a little oomph to 2D layouts with soft drop shadows and layering elements too. Such web design trends are invented for the extra depth that is needed for creating interest to the visual eye. Such designs also give a lightweight feel to your website. It will look as if the elements are floating on each other with a sharp contrast. Such effects will add life to flat lays as well.

Make sure to add videos to it 

Add small videos here and there in your web page so that you can also better presentation along with content and images.  Make these videos in the form of little slide shows so that they can serve the purpose of explaining things to the viewers without taking much of their time. The slideshows or videos also give you an opportunity to add more images to it. Videos are always a better way to explain things to people or hold the attention of your audience.

Mix photography with graphics

This design trend resonates with the collage like trend. You can either add some elements to a bland photo or add some serious attributes that help you communicate better with your audiences. It is a great way to get your images customised and add some personality to them. However, make sure to add graphic elements that match your brand’s personality and complement the original picture.   


These are the five of the best web design trends that you can follow in order to make sure that your website can hold the interest of the people.

If you are looking for a graphic design company in India that is well versed in all of the web design trends, then check AdVoice. They have a great portfolio and they can cater to all your graphic needs. 

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Proven Ideas that work in Graphic Design Layouts

Proven Ideas that work in Graphic Design Layouts

The digital shift in businesses has changed a lot of equations. Nowadays, brands need to have a digital identity on various mediums. However, creating a digital identity requires a graphic design company in India. Without hiring a professional, you will not be able to keep up with the demanding digital world. It is important to understand that whatever you see on a digital page is the part of a layout. The design of the page needs to be logical and coherent. At the same time, it should contain the logo of your business which should not look like a mess.

If you are confused, then read on. We have summarized the important steps that you must know for graphic design layouts.

What do you mean by Graphic Design Layouts?

A graphic design layout refers to the arrangement of things that is necessary for graphic design. The first step in this is to decide on the image, style and text. After that, you need to arrange them in such a manner that they are able to deliver the message that you want them to. Graphic design can impact a person’s mind based on the placement of colors, text and fonts.  Graphic design layouts are the perfect arrangement of all the elements of graphic designs so that they create an impact on the customer’s mind. The layout needs to be visually appealing and user friendly as well.

Graphic Design Layout Principles

You can have knowledge of designing and experience as well. However, it will still be difficult to fit in all the elements of graphic designing in a particular layout. Hence, it is always a good idea to go by the rules. 

All the elements in your design need to be balanced as that will give a smooth flow to your design. Major elements need to be on the centre position whilst margins need to be on the sides. You can add reflection and rotational symmetry for interest.

Always make a three by three grid while working. The key elements need to be at the focal point where two axes meet. It is popularly known as the rule of third. 

The graphic design layout principles focuses on the rule of unity. It states that all the elements must be uniform. They should be aligned to the grid with a uniform size. The dimension needs to be equal as well.

What kind of graphic design layouts templates should be used?

There are endless choices when it comes to graphic design layout templates. You can use HTML code for customizing a single page that does not use a theme. Also, if you are okay without elements like header and footer, then liquid layout elements can create unity. This effect is usually created by CSS property. Apart from that, the top graphic design company in India uses table layouts. Such layouts rarely break and you do not need a separate CSS style sheet for the same.

Places to derive inspiration for Graphic design layouts

Inspirations cannot be generated specially. They usually come to you all the time and you have to pay attention. You need to observe the details in everything around you and you will never run out of ideas. This is one of the most important principles of design. You can seek inspiration from the title of the book you are reading or the next movie poster that you want to watch. You layout inspiration is always in front of you.

Techniques of graphic design layout principles

It is important to focus on the layout for four different things which includes positions, style, rhythm and typeface weights. This is the major reason that the focal points of a good graphic design are accent and focal point. Accent is usually referred as the group of secondary emphasis points which helps in framing a proper graphic design layout. Also, you must use the negative and positive shapes wisely in the layout as they can help you in achieving something outstanding.   

These were some of the principles of design that every graphic designer must know and follow as well. As a designer, it is imperative to make everything simpler.

If you are looking for a professional graphic design company in India that has all the knowledge, then go for AdVoice. They have a vast knowledge in designing layouts and they have the right knowledge of the elements as well. You can check their portfolio to be sure.

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Tips for Logo Design Concept

Insider Instant Tips for Logo Design Concept for your Brand

When you are planning on starting a new business, you have to focus on a lot of things. However, the first one is the logo. Logo is literally the identity of the business. You will need it on everything from website, packaging, labels and even social media posts. Without a logo, all of these things will look unprofessional.  Thus, a logo is a necessary tool. However, most people feel that logo is all about picking a style, font and color but, when you speak to a professional graphic design company in India, you will know that there is more to that. There are various things that you must remember while creating a logo.  

Read on to find out the best logo design ideas for business.

1. Make it Representative

Your logo should represent your industry. People should get a clear idea about your products and services from the logo itself. Also, it should blend with the nature of your brand. Choose a logo that resonates with your values and ethics.

2. Logo should be Positive

Your logo design concept should be positive. It is literally a representation of your business and thus, it should represent good things. Make sure that your logo creates a feel good factor in the customer’s mind. At the same time, it should not be offensive to any part of the world population, even if they are not your potential audience.

3. Be smart in choosing colors

Colors play a different impact on the consumer’s mind. However, when deciding on colors for a logo, opt for minimal shades. The best logos of the world are made in one or two color shades only. You can use various colors too but, make sure that they compliment your logo design concept.

4. Pay attention on the shape

Choosing the right shape is one of the best logo design ideas for business. Some of the universal shapes for a logo include square, rectangle and round. Although, you should choose a logo based on the amount of space you want to fill in. You can go creative with your shapes as well. However, consult the top graphic design company in India, before trying something different.

5. Do not stick to just trends

Your business could any time take a plunge and become popular. If you would have created your logo based on the trends, then that will be a problem. Trends are ever changing and completely relying on them can be disastrous in the long term. Explore for creative logo design ideas but, stick to classic designs.

6. Keep Consistency

Keep your logo consistent with the way it is designed and presented. Developing a logo in different shades will hinder the audience’s attention. Also, not everyone has the budget to develop a logo in different shades. A single logo design concept will save money and create a greater impact in the minds of your customers.

7. Logos should be Memorable

You need to work on various creative logo design ideas as logos should be memorable. A lot of experts suggest that complex and over creative logos does not mean that it is nice. Instead, they are hard to remember and they do not connect well with the audiences. If you want to create a brand, then logos should be simple and easy to understand. They should communicate with your audiences and they should be able to remember them as well.

8. Do not try to be the Graphic Designer

Various businesses think of designing their logo on their own. They feel that it will save them a lot of money. However, your logo is your identity and it will carry forward everywhere. Thus, if you are serious about your business, then get your logo made from a professional graphic design company in India. There are certain rules and techniques of designing that a graphic designer will know. 


These were some of the logo design ideas for business. Understand them and try to imply them when creating a logo for your company.

Are you looking for a graphic design company in India? Then, check AdVoice as they have a vast portfolio. They have worked with various brands for logo designing, website designing, packaging design and even social media post designing. They will be able to cater all your needs.

For more information on services and prices, visit AdVoice.

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Graphic design company in India

8 Quick tips to discuss with your Graphic Design Company

Graphic designing services are a great form of investment for any business. Since it is an investment, every businessman will expect some form of return on it. However, before starting with the designing, it is imperative to study on the target audience and their requirements. Only then it is possible to communicate with them and acquire new leads. On the other hand, designing also changes from person to person. People have an individual choice when it comes to color, design and even theme of the graphic. A good graphic design company in India will sit and scrutinize the behaviors of the end users so that their efforts appeal to them.  

There are a lot of factors to understand and remember while designing a good graphic design. Read on to understand the tips needed to design a graphic masterpiece. 

Core qualitative elements that a graphic design company should keep in mind

1. Better Functionality

A graphic designer needs to study the target audience, their requirements, habits and performances before designing a graphic. The main reason behind providing graphic design services is that it should appeal to the audiences. If the customers find it appealing, they might pay attention to it and the business will be able to acquire more leads.

2. Brand Reputation

A graphic designer should understand the reputation of the brand they are working on. The design should add value to the brand and upgrade it. Customers gauge the reputation of a particular brand based on their logo, website and the design of the graphics. Hence, understanding the brand and what it stands for is really important for a graphic design company.

3. Better Aesthetic Appeal

People are attracted to attractive visuals. Hence, if you want your graphics to stand out then they should have higher visual appeal. Any business will want to work with a graphic design company in India that can produce creative and high quality of graphics. The graphic design should carry an element that helps in building a higher reputation for the brand and increases its awareness as well. The design should also be easy to recall and remember by the customers.

4. Customer Satisfaction

People who provide graphic design services can only sustain if they offer customer satisfaction as well. Customer satisfaction helps the graphic design company as well as the business as both rely on the end user and their satisfaction.

5. User Interaction

A graphic designer needs to adopt new ideas and trends. At the same time, they should be aware of the changing demands of the clients and what they like to see in general. The whole idea of getting graphics is to create an impact on the user’s mind while attracting them towards a business. Thus, the graphic design posts need to be relatable and easy to understand. At the same time, they should contain trending styles so that it looks creative and relevant as well.

6. New Market Adoption

A graphic designer has the responsibility of designing the front face of the company. He/she needs to be updated with the latest trends of the industry they are working on. The designer needs to know the creative designing strategies as well. It is imperative that they put their best efforts for the end user.

7. Reducing the Waste and Materials

Graphic Design Company is a very precious source of any business. Thus, they are expected to provide the services with minimum wastage of time. They are also expected to deliver high quality work with maximum creativity.

8. Cost Saving

Cost saving is an important aspect for both the designer and business. A professional graphic design company in India is expected to provide services with the available tools in the most cost effective manner. This particular process will help the business to gain maximum return on its investment.


These were some of the tips that a good graphic design company must keep in mind. If you are a business looking for graphic design services, then you must see all these factors before collaborating with a particular company. It will help you to do your things hassle free with greater productivity and benefits. 

Are you looking for a graphic design company in India? Then, head to AdVoice because they have an illustrious portfolio. They indulge in to logo designing, website designing, package designing, and label designing and social media graphics as well. They will cater to all your needs in time and budget.

Check their website for the prices and their design process. 

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business card design

8 Remarkable Tips for Business Card Design that turn eyes

There are certain basics of starting a business. The most important ones include having a logo and a business card. They act like an identity of your business and are great marketing tools, if used the right way. Most businesses think of designing a business card on their own. However, you can only make a rough template on your own. If you are looking for something professional, then you need to hire a graphic designing company in India for the same. This is because the business card does not contain the information of your company alone. Instead, it creates the first impression of your company as well. 

A lot of studies suggest that a poorly designed business card can increase the chances of your rejection. Thus, if you are planning on a business card design, then read on the tips.

1. De-clutter the card

The business card design has a limited space. Hence, avoid putting unnecessary details on it. Just highlight your contact information and the gist of your services. Do not add every single detail in it. Just add your name and your contact information with the logo. A lot of people overflow the card with a lot of details. This will hinder the attention of your audiences and they might fail to register anything. 

2. Be smart with pictures

Some years back, graphic designers used to refrain from using pictures in business cards as they were of poor quality. In today’s time, the printing technology has undergone a lot of innovation. It is possible to use high quality images on business cards now. Although, make sure that there is no fuzziness in your pictures. A little fuzziness will also leave a bad impression on your customer. 

3. Look for the right font

The best business card designs have the best fonts. Take some time to choose them as they create a great impact on your customer’s mind. Discuss this in length with your graphic designing company in India. This is because a professional business card should be clear and concise. Do not be overtly creative as the main idea behind making a business card is readability. Complexity of fonts can sometimes hinder the communication of your business card design.

4. Leave space for QR-Code

Certain things will look classy and smart on business cards. QR-Codes are one of those. Generate a code on your business card design for your website. Hence, your customers will just have to scan that and they will land on your website. They can quickly check about your services and products there and thus, you do not have to add them on your business card.

5. Use the right colors

Any example of good business cards will contain a smart use of the color combinations. Colors are said to convey the thoughts that you wish to deliver. They create a vibe and set the tone and personality of your brand. Discuss this with your designer and try and listen to them. They have a better experience at this as compared to you. You can even experiment with different shades of the same color. When it comes to a website, opt for combinations.

6. Do not leave the backside empty

When you have such a small space, leaving the backside empty of a business card design does not make sense.  You can use that space for the QR-Code or just for the logo of your company. However, refrain from writing about your products and services here.

7. Customized shapes

You can be creative with your business cards. Instead of going for the usual rectangle shape, you can opt for squares and even circles. However, going for a fancy shape might cost you a little extra but, if you have the budget then you can go for that. Apart from that, you can give a little roundness to your rectangle shaped card and make it look interesting. It can be considered as one of the examples of good business cards.

8. Use Good Quality Material

A business card is the identification of your company. Thus, using a good paper material is a wise option. If you deal in an industry which is in to materials, then definitely use a good quality one. Refrain from using cheap quality of paper as it will not leave a good impression of your company. Sometimes, customers can reject you based on that too.


These were some of the examples of good business cards. Make sure to implement these tips while designing a card for your company as they will help in leaving a good impression.

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Professional design processes

6 things to remember while indulging in to professional design processes

Graphic designing is a creative and demanding job. You will have to work hard to accomplish the task with precision even if your clients have simple demands. However, there is something more important than creativity and that is time management. You can be one of the best graphic designers but, if you cannot deliver your work in time, you will lose on a lot of clients. At the same time, you cannot spend a lot of days on a particular job as you will lose on the other clients. Thus, you need to check on to some tips from the best graphic design company in India as they are experienced and they can literally guide you in the best way possible.   

Thorough research and double checking is required in every project. However, there are some critical steps that you must follow while designing for your professional partner.

1. Understand your client properly

The first part of such professional design processes includes understanding the needs of your client. Ask them relevant questions about their company, services and project. This will help you in designing a concept which will easily convey their message to the clients. Also, make a list of things that you think should be covered. Highlight the taglines, inspiration, type of graphics and various ideas behind a particular thing. Share the rough draft with everyone related to the project so that your client is also in the loop.

2. Focus on brainstorming

Many professional design processes emphasis on brainstorming. This is because your mind usually starts producing ideas once you get over a project. Thus, you must not choose to waste this tome. Make sure to list down every thought that your mind has. This will help you when brainstorming ideas for a particular project.  You might find some of the ideas to be useless in the beginning. Although, when you mix a particular idea with others, it might get interesting. Always document your ideas in the form of list, maps and rough sketches. Also, save all the design concepts so that you can use them whenever needed.

3. Do not forget the research part

The research must contain three parts. You need to start by researching about the company and its aims. Check the history of the company and its goals. Also, check their clients and trends related to the industry. The next step involves researching on their potential audience. You can divide the audiences based on language, age group, geographical location, gender and even income. The third part involves inspirations of your design.

4. Give some practice time

Almost all the professional graphic design company in India gives importance to practice or sketching time. You can always sketch and understand the beauty of a design. You might get various ideas in your mind but, sketching them will help you clear the fog. You can then decide what actually looks nice. You will also be able to gauge the size, color, shape and type of the design when you start sketching.

5. Develop the design concept

The development of design is a very crucial step. You will have to develop some of the potential ideas to show it to the client for approval. It is a good idea to show them at least two options. However, if you have finalized on a particular concept, then showing one design is also enough. You need to understand that the client might ask you to change or go ahead with the concept. Always double check your design before showing it to the client. It is a good idea to explain the idea behind the design as your client will be able to understand it better. 

6. Revision

Set aside time for revision in the professional design processes. At the same time, you can also suggest the necessary changes in the final design to your client. Follow a mix and match method based on a decision from the both of you. Also, have patience. You cannot expect an approval in the second round only. There might be changes but, your design will be taking a better shape after each revision.


Following the professional design processes is a very good idea as it can help you create masterpieces within no time. Also, when you follow the steps, you will have a concrete method to deal with the client. 

If you are looking for a professional graphic design company in India, then you must look for AdVoice. It has a great portfolio and it caters to all the graphic designing needs of the clients.

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Logo Designs can Attract Your Potential Clients

6 Proven Ways : Your Logo Design Attract Your Potential Clients

Designing a logo for your company is one of the most creative jobs. In the line of work of making a logo design, where you have to constantly keep working on yourself to make sure that you are making improvements and you have to keep yourself up-to-date with every little trend and design. Since this is a creative field, practising these skills is always one of the best ways in which you can make sure that you are not stuck in one place and are making progress. However, apart from just practising, there are also several other things that you can do to improve yourself. If you have plans of working in a Logo Design Company in future, you have to make sure that whatever you do, you do it with passion, and that you are putting in all of your efforts too. 

There are certain tips and tricks that the logo design companies or freelancers follow in order to make sure that their works are better and unique than the others. Make sure to read the following stops to learn ultimate ways logo designs can make an impact on the customers and clients.

• Make sure that your research discoveries are up to the mark

Creativity is a huge part of making a logo design, yes. However, it is not enough in your reaching your full potential in the said field. You also need to make sure that the logo that you are making is good enough to fulfil the needs, requirements and expectations of your clients. To attain this goal, you have to keep extra care that you have done a very detailed research before you have designed the logo. 

These will help you in making sure that the logo you have designed is sending the correct message. Make sure that you know enough about the company, the business line of the company and all such details before you make the logo for it. If you don’t know these pieces of information, you won’t be able to make the logo properly. You can also check out their websites, pamphlets and other such sources of information. Talk to the client thoroughly about what they want to make sure that you are able to serve them according to their needs.

• Make sure that you Understand the Company properly

Before you start making the logo, it is important that you understand the company. Ask questions to your client. Any questions you have about their company make sure you know everything that you can reflect through the logo. A good logo has enough power to give a visual of the company to the customers, and to make that good of a logo, you need to ask necessary questions. Don’t shy away from asking questions.

• Focus on mobile in the beginning

The number of smart phone users in the world is increasing rapidly. So first, just assume that the website of the company is going to be accessed from a mobile phone. Make the logo accordingly. Keep the logo simple and use your creativity to make it catchy still. These simple logos are much underrated but these are one of the best ones since they appear clean, tidy and not crowded.

• Don’t be stuck in your comfort zone, even for fonts 

Some of the logo designers mostly stick to the older fonts as they feel uncomfortable to use the new ones. However, using the new ones means doing a lot of creative experiments which re actually good for your creativity as well as the logo you are creating. There are a lot of programmes that allows you to get access to new free fonts.

• Make sure to have inspirations

Check out as many posts with logo designs as you can. Check out the works of students, professional freelancers and other logo design company too. These will give you lots of ideas to work with in future.

• Make sure to make the right impact 

Make sure that you use all the necessary information in making the logo so that you can make the right impression on the minds of the clients and customers seeing the logo. It needs to hit the people on their subconscious to make then indulge in the company or the product.

Make sure to follow these tips in order to achieve the ultimate ways logo designscan impress people.

Let's discuss your logo design needs...

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