Stand Out in the Market with Creative Custom Product Packaging Design: A Graphics Design Guide from AdVoice Inc.

In today’s crowded marketplace where lots of products and services are competing for customers’ attention, branding is super important. For businesses that want to stand out and be remembered, creative custom packaging is like a secret weapon. 

This helpful guide from Advoice Inc. gives startups, small businesses, and marketing folks great tips and tricks to make their packaging design creative. It’s like having a silent spokesperson for your brand!

Define Your Brand Identity Before Designing Your Product Packaging

Before you start designing your packaging needs, it’s like knowing exactly what your brand stands for. This means understanding what makes your brand special, what values it represents, and what personality it has. 

When you’re clear on your brand identity, it helps you design the best packaging that reflects who you are and connects with your customers. So, it’s kind of like laying down the foundation before you build your house – it sets you up for success in creating packaging that people love.

Brand Story:

Every brand name has a story to tell. Your brand story is the narrative that communicates who you are, where you came from, and why you do what you do. It’s the emotional connection that you create with your audience by sharing your journey, values, and vision.

Brand Promise:

Your brand promise is the commitment you make to your customers. It’s the essence of what they can expect from your every products or services. Whether it’s quality, reliability, affordability, or convenience, your brand promise sets expectations and builds trust with your audience.

Brand Visuals:

Your brand visuals encompass elements like your logo, color palette, typography, and imagery. These visual elements play a significant role in conveying your brand identity and creating a memorable brand experience. 

By defining your brand identity, you establish a strong foundation for your business and create a cohesive brand experience that resonates with your audience.

Why is Custom Product Package Design Important for Small Businesses?

Custom packaging is like giving your product its own special outfit. Imagine you’re at a big party with lots of other people.
You want to make sure everyone notices you, right? That’s what custom packaging does for small businesses in a crowded market. It helps your consumer product stand out from the crowd.

Custom packaging solution isn’t just about making your product look pretty, though. It’s also about making sure people remember your brand. 
When your product has its own unique packaging with your logo and primary colors, it’s easier for customers to remember you. It’s like giving your product its own signature style that people recognize wherever they see it.

How Can You Design Packaging for My Small Business?

Small businesses face a challenge when it comes to standing out in a crowded market. Custom and creative packaging design is a fantastic solution to this problem. It provides a unique opportunity to enhance your brand identity and attract your target audience.

1. Box Packaging

Box packaging is versatile and practical. It offers ample space for branding elements like logos and product information. You can choose from various materials and finishes to suit your products and brand aesthetic. 
Whether you’re shipping items or displaying them in-store, box design ensures your products are well-presented and protected.

2. Bottle and Jar Packaging

For businesses selling liquids or creams, bottle and jar packaging are essential. Choose containers that complement your product and brand image. Customize labels and packaging materials to create a cohesive look. 
Whether it’s glass bottles or convenient plastic jars, personalized packaging adds value to your products and enhances their appeal.

3. Bag Packaging

Bag packaging is ideal for small, lightweight items. Customize paper or plastic bags with your logo and brand colors.
Consider eco-friendly options like reusable cloth bags to appeal to environmentally conscious consumers. With sustainable packaging of the bag, you can make a statement while providing practical and stylish packaging for your products.

Indian Brand Packaging Design Example

Fabindia

an outstanding example of Indian brand packaging design is “Fabindia”, a renowned retail brand specializing in ethnic wear, home furnishings, and personal care products inspired by traditional Indian craftsmanship. 
Fabindia’s packaging design reflects the brand’s commitment to celebrating Indian heritage while embracing modern aesthetics.
Fabindia’s packaging design often incorporates traditional Indian motifs, patterns, and artwork, showcasing the rich cultural heritage of India.

Parle-G:

Parle-G, India’s beloved biscuit brand, boasts simple yet instantly recognizable packaging. The brand’s yellow and red wrapper with the distinctive “Parle-G” logo has remained unchanged for decades, evoking a sense of nostalgia and trust among consumers.

Paper boat:

Paper Boat’s packaging design work is colorful, fun, and filled with nostalgic images that remind you of childhood. Each drink comes in a cute little tetra pack with playful illustrations showing scenes from Indian culture and everyday life.

Tata Tea:

Tata Tea, one of India’s leading tea brands, is known for its innovative packaging designs that reflect the brand’s commitment to quality and sustainability. 

Advoice Inc: Your Affordable Custom Packaging Design Solutions in Ahmedabad

Advoice Inc. stands out as the premier custom packaging design company in Ahmedabad, offering top-notch solutions at affordable prices. If you’re looking for the best packaging design services that won’t break the bank, Advoice Inc. has got you covered. 

With Our expertise and commitment to excellence, they deliver unmatched value to our clients. When it comes to great design of packaging, trust Advoice Inc. to provide the best-in-class solutions that meet your needs without compromising on quality.

Conclusion

Custom packaging is like giving your product its special outfit. Just like how you would want to stand out at a big party, good design of packaging helps your product shine in a crowded market. It is not just about making your product look pretty; it is about making sure people remember your brand. 
When your product has its unique packaging with your logo and colors, it is easier for customers to remember you. So, custom packaging is like your product’s signature style that catches everyone’s eye and sticks in their minds.

FAQs

1. I’m interested in revamping my product packaging design. What can this guide offer me?

This guide provides a comprehensive overview of the packaging design process, from initial brainstorming to final production. It explores design trends, materials, and best practices to help you create packaging that stands out on the shelf and connects with your target audience.

2. What are some key steps involved in the packaging design process?

The packaging design process typically involves market research, brand strategy development, design concept creation, mockup generation, choosing materials and printing techniques, and final file preparation for production. Advoice Inc.’s guide will walk you through each step in detail.

3. I’m not a design professional, but I’d like some packaging design ideas. Can this guide still help me?

Absolutely! The guide offers inspiration from current packaging design trends and showcases creative work from other brands. Even if you don’t design the packaging yourself, this can help you articulate your vision to a packaging design agency.

4. What are some things to consider when designing packaging for a specific product, like food or cosmetics?

Packaging design needs to be functional as well as creative. For food packaging, consider using cardboard box materials that are safe for food contact and provide proper protection. Cosmetic packaging might emphasize aesthetics and a luxurious feel. The guide explores these considerations for different product types.

5. I’m worried about the cost of custom packaging design. Is there a way to save money?

While custom packaging offers the most control over your brand image, there are ways to be cost-effective. Consider using standard box sizes and readily available materials. Focus on creative design elements that can be achieved with simpler printing techniques. Advoice Inc. can also discuss cost-saving strategies during the design process.

6. What are dieline, and why are they important in packaging design?

Packaging dielines are essentially flat templates that represent the unfolded structure of your packaging. They are crucial for ensuring the final packaging box design functions correctly and can be manufactured efficiently. A packaging design agency will provide you with dielines as part of the design process.