web design trends

5 Best & Amazing Design Trends for 2020

by BrandingCase StudyGraphic Design

Web design trends fall under the category of those things which changes a lot with time. For example, if you put a little bit more focus on the modern websites being set up nowadays, you will observe that the designs of the navigation buttons are amazing. These designs are better in a way that they capture the attention of the visitors. It not only makes a good impression, but also gets you good response from the viewers. Different types and styles of design trends are now in use however, there is no guarantee that this design will have the same response in the very next year, Designs are something which fall under the creative category. Therefore, it is important that the web design trends are always up to date. There are a lot of new ways in which you can explore the world of designing. Listed below are five of the best web design trends which might help you in the coming years to gain a good idea about what to do in web designing

Dark mode

Dark mode designs look really modern and they are great for the eyes. They make all the design and colours pop. Such web design trends are classy yet minimalistic. Such themes work great on OLED screens by saving power and extending screen lifespans. At the same time, their utility does not stop them from looking phenomenal. They just accentuate other colours and make everything look aesthetic. 

Choose imperfections for personality 

Hand drawn design elements add emotions and humanity in to a website. This is because perfect and impersonal graphics have been the design trends for years now. Hence, the visitors are craving for personal and imperfect graphics on the web. In 2020, you must include some hand-drawn graphics as it will add some soul and realness in your website. It will also add on to your brand personality as you can create customised stickers and tell your brand story in your own way. 

Immersive 3D elements 

People are delighted to see 3D visuals. This trend had taken a back seat only because of limited technology and expensive price tag on it. However, now the technology has advanced and thus, you can design in 3D without NASA-tier equipment. This has opened the gates for more designers to create 3D elements.

Soft shadows, layers and floating elements 

This trend helps in creating depth. You can add soft shadows and floating elements to give an interesting depth to your website. Apart from that, this effect can be used for texts and photos as well. It is possible to add some feature of material design and add a little oomph to 2D layouts with soft drop shadows and layering elements too. Such web design trends are invented for the extra depth that is needed for creating interest to the visual eye. Such designs also give a lightweight feel to your website. It will look as if the elements are floating on each other with a sharp contrast. Such effects will add life to flat lays as well.

Make sure to add videos to it 

Add small videos here and there in your web page so that you can also better presentation along with content and images.  Make these videos in the form of little slide shows so that they can serve the purpose of explaining things to the viewers without taking much of their time. The slideshows or videos also give you an opportunity to add more images to it. Videos are always a better way to explain things to people or hold the attention of your audience.

Mix photography with graphics

This design trend resonates with the collage like trend. You can either add some elements to a bland photo or add some serious attributes that help you communicate better with your audiences. It is a great way to get your images customised and add some personality to them. However, make sure to add graphic elements that match your brand’s personality and complement the original picture.   

Conclusion

These are the five of the best web design trends that you can follow in order to make sure that your website can hold the interest of the people.

If you are looking for a graphic design company in India that is well versed in all of the web design trends, then check AdVoice. They have a great portfolio and they can cater to all your graphic needs. 

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Proven Ideas that work in Graphic Design Layouts

Proven Ideas that work in Graphic Design Layouts

by Case StudyGraphic Design

The digital shift in businesses has changed a lot of equations. Nowadays, brands need to have a digital identity on various mediums. However, creating a digital identity requires a graphic design company in India. Without hiring a professional, you will not be able to keep up with the demanding digital world. It is important to understand that whatever you see on a digital page is the part of a layout. The design of the page needs to be logical and coherent. At the same time, it should contain the logo of your business which should not look like a mess.

If you are confused, then read on. We have summarized the important steps that you must know for graphic design layouts.

What do you mean by Graphic Design Layouts?

A graphic design layout refers to the arrangement of things that is necessary for graphic design. The first step in this is to decide on the image, style and text. After that, you need to arrange them in such a manner that they are able to deliver the message that you want them to. Graphic design can impact a person’s mind based on the placement of colors, text and fonts.  Graphic design layouts are the perfect arrangement of all the elements of graphic designs so that they create an impact on the customer’s mind. The layout needs to be visually appealing and user friendly as well.

Graphic Design Layout Principles

You can have knowledge of designing and experience as well. However, it will still be difficult to fit in all the elements of graphic designing in a particular layout. Hence, it is always a good idea to go by the rules. 

All the elements in your design need to be balanced as that will give a smooth flow to your design. Major elements need to be on the centre position whilst margins need to be on the sides. You can add reflection and rotational symmetry for interest.

Always make a three by three grid while working. The key elements need to be at the focal point where two axes meet. It is popularly known as the rule of third. 

The graphic design layout principles focuses on the rule of unity. It states that all the elements must be uniform. They should be aligned to the grid with a uniform size. The dimension needs to be equal as well.

What kind of graphic design layouts templates should be used?

There are endless choices when it comes to graphic design layout templates. You can use HTML code for customizing a single page that does not use a theme. Also, if you are okay without elements like header and footer, then liquid layout elements can create unity. This effect is usually created by CSS property. Apart from that, the top graphic design company in India uses table layouts. Such layouts rarely break and you do not need a separate CSS style sheet for the same.

Places to derive inspiration for Graphic design layouts

Inspirations cannot be generated specially. They usually come to you all the time and you have to pay attention. You need to observe the details in everything around you and you will never run out of ideas. This is one of the most important principles of design. You can seek inspiration from the title of the book you are reading or the next movie poster that you want to watch. You layout inspiration is always in front of you.

Techniques of graphic design layout principles

It is important to focus on the layout for four different things which includes positions, style, rhythm and typeface weights. This is the major reason that the focal points of a good graphic design are accent and focal point. Accent is usually referred as the group of secondary emphasis points which helps in framing a proper graphic design layout. Also, you must use the negative and positive shapes wisely in the layout as they can help you in achieving something outstanding.   

These were some of the principles of design that every graphic designer must know and follow as well. As a designer, it is imperative to make everything simpler.

If you are looking for a professional graphic design company in India that has all the knowledge, then go for AdVoice. They have a vast knowledge in designing layouts and they have the right knowledge of the elements as well. You can check their portfolio to be sure.

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Tips for Logo Design Concept

Insider Instant Tips for Logo Design Concept for your Brand

by Case StudyGraphic Design

When you are planning on starting a new business, you have to focus on a lot of things. However, the first one is the logo. Logo is literally the identity of the business. You will need it on everything from website, packaging, labels and even social media posts. Without a logo, all of these things will look unprofessional.  Thus, a logo is a necessary tool. However, most people feel that logo is all about picking a style, font and color but, when you speak to a professional graphic design company in India, you will know that there is more to that. There are various things that you must remember while creating a logo.  

Read on to find out the best logo design ideas for business.

1. Make it Representative

Your logo should represent your industry. People should get a clear idea about your products and services from the logo itself. Also, it should blend with the nature of your brand. Choose a logo that resonates with your values and ethics.

2. Logo should be Positive

Your logo design concept should be positive. It is literally a representation of your business and thus, it should represent good things. Make sure that your logo creates a feel good factor in the customer’s mind. At the same time, it should not be offensive to any part of the world population, even if they are not your potential audience.

3. Be smart in choosing colors

Colors play a different impact on the consumer’s mind. However, when deciding on colors for a logo, opt for minimal shades. The best logos of the world are made in one or two color shades only. You can use various colors too but, make sure that they compliment your logo design concept.

4. Pay attention on the shape

Choosing the right shape is one of the best logo design ideas for business. Some of the universal shapes for a logo include square, rectangle and round. Although, you should choose a logo based on the amount of space you want to fill in. You can go creative with your shapes as well. However, consult the top graphic design company in India, before trying something different.

5. Do not stick to just trends

Your business could any time take a plunge and become popular. If you would have created your logo based on the trends, then that will be a problem. Trends are ever changing and completely relying on them can be disastrous in the long term. Explore for creative logo design ideas but, stick to classic designs.

6. Keep Consistency

Keep your logo consistent with the way it is designed and presented. Developing a logo in different shades will hinder the audience’s attention. Also, not everyone has the budget to develop a logo in different shades. A single logo design concept will save money and create a greater impact in the minds of your customers.

7. Logos should be Memorable

You need to work on various creative logo design ideas as logos should be memorable. A lot of experts suggest that complex and over creative logos does not mean that it is nice. Instead, they are hard to remember and they do not connect well with the audiences. If you want to create a brand, then logos should be simple and easy to understand. They should communicate with your audiences and they should be able to remember them as well.

8. Do not try to be the Graphic Designer

Various businesses think of designing their logo on their own. They feel that it will save them a lot of money. However, your logo is your identity and it will carry forward everywhere. Thus, if you are serious about your business, then get your logo made from a professional graphic design company in India. There are certain rules and techniques of designing that a graphic designer will know. 

Conclusion

These were some of the logo design ideas for business. Understand them and try to imply them when creating a logo for your company.

Are you looking for a graphic design company in India? Then, check AdVoice as they have a vast portfolio. They have worked with various brands for logo designing, website designing, packaging design and even social media post designing. They will be able to cater all your needs.

For more information on services and prices, visit AdVoice.

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Logo Designs can Attract Your Potential Clients

6 Proven Ways : Your Logo Design Attract Your Potential Clients

by Case StudyGraphic Design

Designing a logo for your company is one of the most creative jobs. In the line of work of making a logo design, where you have to constantly keep working on yourself to make sure that you are making improvements and you have to keep yourself up-to-date with every little trend and design. Since this is a creative field, practising these skills is always one of the best ways in which you can make sure that you are not stuck in one place and are making progress. However, apart from just practising, there are also several other things that you can do to improve yourself. If you have plans of working in a Logo Design Company in future, you have to make sure that whatever you do, you do it with passion, and that you are putting in all of your efforts too. 

There are certain tips and tricks that the logo design companies or freelancers follow in order to make sure that their works are better and unique than the others. Make sure to read the following stops to learn ultimate ways logo designs can make an impact on the customers and clients.

• Make sure that your research discoveries are up to the mark

Creativity is a huge part of making a logo design, yes. However, it is not enough in your reaching your full potential in the said field. You also need to make sure that the logo that you are making is good enough to fulfil the needs, requirements and expectations of your clients. To attain this goal, you have to keep extra care that you have done a very detailed research before you have designed the logo. 

These will help you in making sure that the logo you have designed is sending the correct message. Make sure that you know enough about the company, the business line of the company and all such details before you make the logo for it. If you don’t know these pieces of information, you won’t be able to make the logo properly. You can also check out their websites, pamphlets and other such sources of information. Talk to the client thoroughly about what they want to make sure that you are able to serve them according to their needs.

• Make sure that you Understand the Company properly

Before you start making the logo, it is important that you understand the company. Ask questions to your client. Any questions you have about their company make sure you know everything that you can reflect through the logo. A good logo has enough power to give a visual of the company to the customers, and to make that good of a logo, you need to ask necessary questions. Don’t shy away from asking questions.

• Focus on mobile in the beginning

The number of smart phone users in the world is increasing rapidly. So first, just assume that the website of the company is going to be accessed from a mobile phone. Make the logo accordingly. Keep the logo simple and use your creativity to make it catchy still. These simple logos are much underrated but these are one of the best ones since they appear clean, tidy and not crowded.

• Don’t be stuck in your comfort zone, even for fonts 

Some of the logo designers mostly stick to the older fonts as they feel uncomfortable to use the new ones. However, using the new ones means doing a lot of creative experiments which re actually good for your creativity as well as the logo you are creating. There are a lot of programmes that allows you to get access to new free fonts.

• Make sure to have inspirations

Check out as many posts with logo designs as you can. Check out the works of students, professional freelancers and other logo design company too. These will give you lots of ideas to work with in future.

• Make sure to make the right impact 

Make sure that you use all the necessary information in making the logo so that you can make the right impression on the minds of the clients and customers seeing the logo. It needs to hit the people on their subconscious to make then indulge in the company or the product.

Make sure to follow these tips in order to achieve the ultimate ways logo designscan impress people.

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Logo Designing

Why Bigger isn’t the Best for Logo Designing?

by Case StudyGraphic Design

There is a saying, which states that the bigger the better. This saying goes everywhere, no matter what it is, we always prefer if it is bigger, even if it is rivers, mountains, fruits, food, rooms, everything. However, there are some things which have nothing to do with this saying. The Logos that are there for every company fall under this category. Bigger isn’t the best for logo designing.

Logos make the first visual impact on your customer. Therefore, these are truly extremely important. If you ask any graphic designing company, you will know that most professional graphic designers prefer to have the logo in a suitable size. Often people think that bigger logo means more information, but that is a wrong concept.

A logo is supposed to be small and easy to remember. Therefore, big is an enemy in case of logos.

Big logos are not acceptable in mobile applications and even websites. When you have a smaller logo, it goes well with the mobile apps. In the case of logos for mobile apps, you have to concentrate more on the size. This will then turn out to be the smallest identity of your brand and yet it will also take the responsibility of conveying the maximum information about your company to the people in a very realistic way. If the logo will be of a bigger size, it will also be responsible for causing the over-crowding of the screen and will be distractive to the attention of the people. The logo should be small, tidy, and should catch the attention of the people.

When you have the responsibility of logo designing, you have to understand that this seemingly easy job is not actually that very easy. The logo is a small image which turns to be the face of the company, as visually, that is what the customers will remember you with. Most people don’t understand the importance of a good logo, until they have actually dealt with it. Apart from the size, there are also a number of other things that matter in it. Read on to find some of the matters that are extremely important when it comes to designing a logo –

• Stick to the original 16 colours pallet

With the speed that the technology has advanced over time, the graphic designers now get a lot more options in choosing the colours for the logo. The enhanced colours have a lot smoothness and depth. Even though these new colours have a lot of variations, there are a lot of things that vary here. In the previous set, there were only sixteen colours of extremely high quality, these sixteen colours are also known as the original colour pallet. Even though variety of colours is a priority for logo designing, sticking to the original colours will also give them a good depth and better hues.

• The best policy is readability and reliability

Two of the most important and necessary concepts of logo designing are readability and reliability. It is extremely important for your company that the logo conveys the important message and visions of your company, the offers you provide and the services you give as well. Apart from this, the logo should also convey the needs of the audience and refer to their side as well. You can also see to it that the logo has some connection to a parent brand which might also be a big help in branding and promoting.

• Make sure the logo is simple and clean

Mobile screens are much smaller than laptops. Therefore that is one of the important factors is that the logo remains, small, clean and tidy. Bigger isn’t the best for logo designing. Make sure to use your creativity as much necessary and to make the logo beautiful and trendy, but too much of it will only lead to a disaster. Too much of it will only take it away from its serious purpose of gaining information and will only stand to be a pretty image

One of the major graphic design trends is using gifs. Make sure to use enough gifs and small videos. These things seem to make the website seem more interactive. These also bring in higher conversation rates on your website. This combination of audio and video has proved to be a lot helpful for the website.

• Make sure that the logos are responsive 

Mobiles phones are now gadgets that everyone has. With a smartphone in everyone’s hand nowadays, you can be sure that most of your clients and customers will get access to you website through their mobile phones. If your logos are responsive, they act as a saviour and can be a lot helpful if they want to match the size and designs needed for the logo to be mobile friendly.

It takes a good portion of effort to utilise the sixteen colours for designing animaginative, advanced, enlightening, relevant, readable, humble, fresh, and unique logo. If you can make sure that your logo stands out then you are doing it great. Logo crafting is the art of balancing; you have to mixall in the right amount to make something faultless.

Let's discuss your logo design needs...

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Best Graphic Design Company

Best Graphic Design Trends that you can use this year

by Case StudyGraphic Design

The world of graphic designing and fashion can be said to be interrelated with each other. Fashion is such an industry where if something is trendy, it takes a couple of years for it to lose that g of being trendy. The same also stands in the field of graphic designing. If you ever decided to talk to the best graphic design company for the works of graphic designing in our business, you will see that they also agree with the same thing. Technology is advancing a bit every day. The designers nowadays possess a lot of talent and they also have the proper tools which allow them to explore their talents and creative minds the best they can. This technology allows the designers to mix and match a lot of things in order to come up with something which can be considered trendy and loveable. As a result, the visual aesthetic rise in the graphic design trends has only been increasing in the past couple of years. A lot of trends have come into existence because of this advancement of the technology and how the designers can use the process of permutation and combination to get themselves new designs and trends. 

Read on to find some of the most famous trends in the field of graphic designs that are brought into the world by graphic design company:

• Proper Gradients

Gradients are something that can be said to be a very old method. This is one such method which was not only confined to the older days but is also very much in trend in today’s world too. Gradients are actually what are supposed to be the add-one which will help in improving the style statement of the presentation in power-point. Like the numerous other trends there, this trend was losing its touch as the time passed by. However, it was brought back by the app called ‘Instagram’ which is a very well established social media platform. The gradient was thus brought back among the trends and it once again made its place and is now used regularly in making websites and logos.

• Use Bold Serifs

If you know your fonts well, you will know that there is a large number of fonts made available to the graphic designers for them to work with. Exploring different fonts is also a very effective way in which there can be an enhancement in the of the interface design. The font can be made thick or thin, depending on which one suits the website. If you use Bold Serif, it is one of the trendy fonts as it brings a touch of nostalgia to the modern texts.

• The using of the semi-flat design

The flat designs that are two dimensional made use of those bold colour palettes and provided the page with a lot of white space, which in turn could be filled by the colours provided by the palate so that the colours can charm the customers or clients with its appeal.However, this is a 2-D hack which is currently also being used in case of 3-Dimensional designs too.The designers are now working their designs in such a way so that they can gain the forefront by making sure that they create visual grading using shadows.

• Make sure to use movements

One of the major graphic design trends is using gifs. Make sure to use enough gifs and small videos. These things seem to make the website seem more interactive. These also bring in higher conversation rates on your website. This combination of audio and video has proved to be a lot helpful for the website.

• Make sure that the logos are responsive 

Mobiles phones are now gadgets that everyone has. With a smartphone in everyone’s hand nowadays, you can be sure that most of your clients and customers will get access to you website through their mobile phones. If your logos are responsive, they act as a saviour and can be a lot helpful if they want to match the size and designs needed for the logo to be mobile friendly.

These are only a few of the graphic design trends that have captured the market now. Any of the best graphic design company you talk to, they will follow these trends to make sure that your website has a unique tint to it.

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Graphic Design Helps a Business Grow

4 Ways in which Graphic Design Helps a Business Grow

by Case StudyGraphic Design

Graphic Design is one of the most aspects of a business. However, this statement can be opposed by a lot. The most agreeable statement is that for some businesses, graphic design is extremely helpful and for other types of businesses, it might be unimportant. Every business owner thus has a sensible set of reasons to support their own reasons.

Moreover, if you hear discuss the marketing of your business with any graphic design company in India, they will easily explain to you why graphic design is extremely important for your business. It is extremely important and plays a huge role to make sure that your company grows and flourishes. According to them, graphic design helps a business grow.

In case of the smaller businesses that are still growing, graphic design might often be outside of their budget. As a result of this, they don’t refer to any graphic design company, in the fear that it might cost a lot. Even though this is understandable, this is not a very good or smart decision in case of your company. Your professional websites and logos are the first thing that makes an impression on your customers and clients. It is thus important that these aspects of the company get more importance so that your business can grow and make an impression on the minds of the clients and customers.

A lot of company owners nowadays do their researches properly and thus know how much graphic design helps a business grow. Therefore they make sure that the graphic design part gets enough attention. They make sure to either go to a professional graphic design company for help, or chose freelancer if they are held back by their budget.

If you are still wondering how graphic design and its tricks can help you, read on the following points. There are four points mentioned below about how proper graphic design can benefit your company.

• Making sure that the first impression leaves a mark

Usually, it does not require too long for customers or client to weigh the uses and helps a company website can provide them with.The most that happens is that they take a bit more than just a few seconds in order to make the decision. IN most of the cases, the customers or clients come to a rough design only by seeing their website design or just by judging their logo. Taking the help of a proper graphic design company in India will make your website look more professional and create a good impression. Regardless of the popularity of your product, a good logo and website will attract a lot more people than you can imagine.

• The logo must tell a good story 

People are always enthusiastic to know more good stories. If they are gonna work with you or take your product, they must feel some sort of connection with you and the easiest way to make that happen is with the help of the logo. Your logo needs to tell the vision of your company, its aim, how you want to service and a lot more. Make sure your logo serves all these purposes.

• The Graphic designs are compelling enough

Compelling graphic design is one of the most important factors to make sure that your business has the impact it needs to be successful in this competitive market. The professional graphic designers make sure to use consistence images, fonts, and colours which give the websites its own unique identity while still keeping it simple.

• Makes that leads are actually converted to sales

One of the main reasons for launching website for your company is so that your company has a unique presence and that it can gain popularity in the market. These are the reasons that are talked about the most. The underlying reason behind all of these is to make sure that the company can increase its income or turnover. The design of the website has to be appealing for your company to gain more customers, and the graphic design company you hire will make sure that you get the best from your website. 

These points make it very evident that a good graphic design company will no doubt make sure that your company reaches its maximum potential. So make sure that you utilize these and give your company the best.

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Creating Attractive Signs

3 Excellent Tips for creating Attractive Signs to thrive Your Business

by Case StudyGraphic Design

When we say the word business, we don’t just refer to a name; the identity of a business is larger than that. Consumers are the mainstay of a fruitful business, and that is why seizing attention is extremely essential. A commercial owner frequently tries a share of new things to grow their industry, but occasionally they fail to get the attention of the customers. The devotion of the regulars is as vital for an enterprise as is a pen to mark something. In the present age, societies are doing accessible advertising using a smartphone and a laptop, but the older ways of publicising by visuals and graphics still leave a better impact on the minds of the customers. In fact, these two methods can be now united for a much improved impact. This is what is done now, companies are now creating attractive graphics so that they can gain more customer attention which in turn will help them in increasing the sales. 

Attractive creative signs have always been immensely helpful in catching the attention of the consumers. Read on to find three of the excellent tips for creating attractive signs.

• Choose the Right Colour 

One of the most important tips for creating an attractive sign is making sure that you have chosen the right colour. Colour matter a lot in case of making the graphics attractive. The first thing that one notices in case of graphics is the colour that you have chosen. If you have chosen the right colour it will help in making the graphic and signage unique and eye-catching. In case that the text written of the signage is smaller in size, it is the colour you have used which will make the most impact on the customers. Colours have also helped in a lot in identifying the brands. For example, it is a known fact that the red colour is associated with products related to the medical sector.

– Make sure that you choose a bright colour as it will be more eye-catching than the dark ones.

– Make sure that the colour is also trending. Trending colours always make more impact on the customers.

– It is preferred id the signage is static and is made of attractive colours which can help in defining the business later on in future.

• Make sure that the writings are Readable

The business signage that mostly hangs on the inside and outside of the stores has to constantly compete with other graphic designs in order to hold the attention of the customers. In such a situation, it is very important that the texts on the signage are easy to read and yet come with a stylish font. Another thing you can do is make sure that the colour of the signage and the colour of the text complement each other as it is one of the ways to make it easier for the customers to read and also makes an impression on them. Most of the times, the texts are on the fore head and the signage has a background colour. This makes it easy for the customer to read it even from a distance. Even if the colour contrast is weak, one thing you can do is to highlight the text which makes it more readable for the people. It also gives a shadow to the text and the thick border helps the whole thing a lot.  These hacks will help you a lot in creating attractive signs.

• The Size of the Letters are Important

The determination of any commercial signage is to give off information to the others. This is also possible only when the customers can see the signage from a long distance. It is important that the people who are walking on the roads will also be able to notice the roadside signage.

Conclusion

These are only three of the best tips for creating attractive signs. Following these will you help you a lot in attaining the necessary effect that you want your business signage to have on people. If you follow these excellent tips for creating attractive signs, it will be very effective for you. Each of these tips will help you in attaining the necessary effect that you want your graphics to have. These will make sure to create an impact on the customers.

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Strategy + Branding = Next Level in Business
10-logo-design-tips-for-small-business

10 Proven logo design tips for small business owners

by Case StudyGraphic Design

A logo is a very important aspect of your business. It can either make or break your business. You need to be very careful while choosing a logo. It has the potential of communicating your story with your audience. Also, a logo will catch your customer’s attention first. So, make sure to design it in the most unique way possible. A lot of businesses face a lot of problems when it comes to logo designing. They are confused with the technical and creative options. To avoid this, you must hire a logo design company in India. 

Read on to find out the logo design tips for small business owners. 

1. Learn the basic rules of logo designing

You can hire a logo design company in India to carry out the complete process of your designing. You can also do some of the designing yourself. However, you need to have knowledge of the same. You must remember certain rules of logo designing to move forward. You can take up online classes or read blogs over the internet. At the same time, you can take some help from a professional expert as well. Learning about some of the logo design tips will help you when you outsource work as well. You will be able to guide your designer and know what to expect from them as well.

2. Try various techniques

One of the most famous logo designing techniques is the visual double entendre. It is nothing but contains blending two different things in to one to provide a better understanding to the viewer. The double entendre contains text as well as a picture in it. The text can be considered as a slogan too. 

3. Keep it simple

A logo represents your company to your customers and vendors. It is important to understand that if your logo is too complex to comprehend, no one will remember it. Thus, keep your logo simple and classy.

4. Avoid the cliché things

If you are looking for logo design tips for small business owners, then you must have a logo that helps you stand out from others. Avoid following the standardised and common things. For example, do not use a lighting bulb for symbolising ideas. Instead, you can choose to think of something creative. The cliché things have already been overused and so, you must think out of the box.

5. Choose smart colours

Tips for logo design are really useless, if you do not focus on the colour scheme of your logo. Use a colour scheme that is good to look at and is pleasing to the eyes. The logo should also add on to the clear and beautiful representation of your business.

6. Typeface matters

All the established businesses have a typical typeface in their logos. For example, Facebook has the small letter f while Microsoft has its own unique typeface. Thus, you can create a typeface for your own brand. You can also choose one from the existing ones.

7. Pay attention on the negative space

Negative space has a drastic impact on customers. You need to use it wisely. It should not make your logo look empty and disturbing. For example, the FedEx logo has white space between e and x. They have used an arrow which really covers the negative space. 

8. Understand symmetry and proportion

Your logo should be different and beautiful. However, to make it that way, you need to consider all the logo design tips. Symmetry and proportion of a logo is a very important aspect. Structured logos have greater impact on the customers as compared to the normal ones. 

9. Understand your brand

You can only design a good logo, if you understand your brand. Understand your competitors and get a hold of your business. Based on that, you can decide for a logo design for your brand. Make sure that the logo represents your brand perfectly.    

10. Choose active logos

Active logos create an illusion that they are moving. Customers are intrigued and pay attention on such logos. For example, Amazon has such a logo. It is a good logo design tips for small business owners as they can attract the customers with the help of active logos. 

These are some of the tips for logo design. This will help you to create a compelling and engaging logo design.

However, if you are looking for a professional logo design company in India, then check AdVoice. They have a wonderful portfolio and they can add on to your business by creating a compelling logo design for your brand. 

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