There is a saying, which states that the bigger the better. This saying goes everywhere, no matter what it is, we always prefer if it is bigger, even if it is rivers, mountains, fruits, food, rooms, everything. However, there are some things which have nothing to do with this saying. The Logos that are there for every company fall under this category. Bigger isn’t the best for logo designing.
Logos make the first visual impact on your customer. Therefore, these are truly extremely important. If you ask any graphic designing company, you will know that most professional graphic designers prefer to have the logo in a suitable size. Often people think that bigger logo means more information, but that is a wrong concept.
A logo is supposed to be small and easy to remember. Therefore, big is an enemy in case of logos.
Big logos are not acceptable in mobile applications and even websites. When you have a smaller logo, it goes well with the mobile apps. In the case of logos for mobile apps, you have to concentrate more on the size. This will then turn out to be the smallest identity of your brand and yet it will also take the responsibility of conveying the maximum information about your company to the people in a very realistic way. If the logo will be of a bigger size, it will also be responsible for causing the over-crowding of the screen and will be distractive to the attention of the people. The logo should be small, tidy, and should catch the attention of the people.
When you have the responsibility of logo designing, you have to understand that this seemingly easy job is not actually that very easy. The logo is a small image which turns to be the face of the company, as visually, that is what the customers will remember you with. Most people don’t understand the importance of a good logo, until they have actually dealt with it. Apart from the size, there are also a number of other things that matter in it. Read on to find some of the matters that are extremely important when it comes to designing a logo –